Healthy Body Happy Life
We will tackle obesity among 7 to 16 year olds in Bradford UK through changing eating and drinking habits of the whole family.
I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.
Growth (the pilot has already launched and is starting to expand)
Annual budget in 2017 (USD)
Number of beneficiaries impacted so far
Headquarters location: Country
United Kingdom of Great Britain and Northern Ireland
Headquarters location: City
Thorp Garth, Idle, Bradford, BD10 9LD, West Yorkshire, England, United Kingdom
Location(s) of impact
Bradford, England, UK
Problem: What problem is this initiative trying to address?
More than one-quarter (30.2%) of the District’s population (520,000) is aged less than 20 and nearly seven in ten people are aged less than 50. Obesity is a major problem from 2 to the age 16 years. This is linked to deprivation, health inequalities and other socio economic denominators. Peoples attitude, behaviour and poor diet are the primary issues which is resulting in poor health, low education attainment and health outcomes in later life.
Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?
Primary strands of our solution include (1) education in healthy balanced diet, physical activity and life style choices at youngest age embedding positive attitudes, behaviours, self-image and confidence. (2) take a whole family approach so that decision makers and influencers are on board and endorsing positive behaviours through daily choices. (3) encourage organic grow projects in homes, parks and allotments and engage all ages (4) educate people about unhealthy fast food and its impact on health. We deliver planned interactive workshops to young people in schools and community. After few workshops we invite parents and siblings to join in creating a mutual goal to improve health choices. Monitoring changes over workshops really motivate people and provide us with opportunities to discuss other health issues that people are worries about the refer for professionals.
Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work
In the last 12 months we have supported 600 young people, 250 parents and 260 adults with nutrition, weight management and becoming active. Social Impact includes (1) young people with positive attitude and behaviours towards healthy Balanced diet and exercise. Making informed choices. (2) parents acting as role models through their own choices (3) people losing weight and making healthy choices. Evidence of young people holding parents accountable for their choices (4) Doctors and nurses in our area report positive health impact. Environmental impact includes (1) more interest in grow organic and but local projects (2) less consumption of oil and fats (3) decrease in consumption of cheap unhealthy fast food (4) everyone more conscious of reading food and drink labels (5) more people visiting parks and woodland areas.
This help people take control and make informed choices.
Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?
This initiative is supported through grants (90%) and earned income (10%). We are a young organisation which is developing earned income streams but for know we will continue to look for grant funding and other health commissions to support this programme.
Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?
Holistic person centred culturally sensitive approach to nutrition delivered by trusted organisation
Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.
Bradford was exploring various approaches to decrease obesity through nutrition and weight management but the statistics were not evidencing any significant change. They were separate approaches for adults and children. We considered this work carefully came to conclusion (1) person engage was isolated (2) messages were inconsistent (3) there was little focus on change of attitude and behaviours. So we consulted small group of families, nutritionists and psychologist. This led to conclusion that for this programme to be effective we needed to focus on education, giving people a control over their lifestyle choices over the decisions they make. Our small pilot was very successful which led to current programme.
Where did you hear about the Nestlé Creating Shared Value Prize?