Innovation in Rice Bran utilization
From Waste material to high value Super food, functional food with scientific evidence
Rice bran, a high nutritious food is discarded due to instability. It was stabilized and developed to high value food & functional food.
I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.
Health Tech for Integrated Health Solutions
Established (the solution has passed the previous stages and demonstrated success)
Annual budget in 2017 (USD)
Number of beneficiaries impacted so far
Headquarters location: Country
Headquarters location: City
Location(s) of impact
Country 1 Egypt, Cairo and Kafer El Sheikh
Country 2 Germany (Frankfurt, developing the application)
This is TV program by German firm (in cooperation with ONTV, Egypt. The film shows activities of Dr. Helal in stabilization as well as developing the rice bran high value products. It contain as well interview with Prof. Dr. Gunter Eckert, Goethe University (Frankfurt) explaining the effect of Dr. Helal rice bran extract on brain nerve cells. Though the narration and dialogue in Arabic, yet it can give information about Dr. Helal innovation
Dr. Helal graduated from the Faculty of Pharmacy, Cairo University (1983) where he worked and got his M.SC and PH.D(1985-1997). Dr. Helal is very much interested in investment in and run, through his companies, a number of projects in these fields focusing on rice crop, as well as other crops like orange (peels) and olive (leaves and waste water). Dr. Helal was awarded the Green apple (UK), Innova award (Egypt) and winner of innovation prize,Africa, COMESA INNOVATION (2013).
Problem: What problem is this initiative trying to address?
Worldwide the volume of rice bran is estimated to be more than 48 Million tons. In Egypt it is estimated to be more than 500 k MT every year and is used as animal feed due to rapid rancidity. This is a huge loss of very nutritious element that can feed millions of people.
Our Project targeted and solved the rancidity problem of rice bran and thus making it fit for human consumption. This open the door for the use of this surplus waste material into high value super food.
Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?
The process of developing rice bran into super food with scientific evidence of potential activity took place into different and sequential steps of innovations. This includes Engineering innovation in rice bran stabilization to stop rancidity and keeping the nutritional values and bioactives intact, Food science innovation (use of RB in different food recipes). This open the doors for using more than 500000Tons of rice bran in Egypt and Millions of tons in the world as high value food rather than animal feed.. In addition, functional food innovation (scientific evidence of potential health activities) and industrial innovation in rice bran bioactives extraction. Rice bran was registered in Egypt, used in projects in Germany for elder population protection form Alzheimer’s disease as well as in Holland from developing beverage for mental health (free from caffeine).
Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work
Food Security Impact:
- The utilization of 100 Tons of stabilized rice bran as food product is good example of developing waste material into high value food products.
- With the high price of meet products and substitutes, the use of rice bran in processed meet industry help in supplying protein, fat and carbohydrate as well as vitamins and minerals
- The locally registered product (ORYZA) based on stabilized rice bran is sold at very competitive prices compared to other similar imported products ( a box of 30 sachets X 10 gm) of about $4
- The development of high value product in the rice value chain has its impact on all members of the chain (farmer, trader, rice mill owner
- The development of functional food have direct social, economic and health impacts..
- This project allows for the use of rice bran thought the whole year and avoiding the rancidity of 500000 tons and its hazards.
Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?
Being an SME, one of the aims of all these projects is to develop and produce products that are profitable and allow for self sustainability. Within the past eight years, the project progress depends mainly on personal corporate contribution ($100 k)as well as R&D grants and funds (400k). Currently, the products are launched in the market with ROI estimated to be three years. The business plan (five years) showed it is very profitable business and this ensures sustainability of the product by it self. Currently a number of products are in the pipe line, based on rice bran and its extract (at both Germany and Holland). This is expected to add more sustainability for the rice bran line.
Grants will be looked for the pre-clinical and clinical studies
Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?
- The Raw material is locally produced in surplus amount the whole year and being regarded as a waste material.
- Technology is based on industry – academia cooperation with reasonable funds (both national and international). These are not available to the industry in Egypt ( and may be in most rice mills).
- The cooperation EU academia - industry adds credibility
- The innovation in developing food product that could be needed in a world wide illness (dementia and Alzheimer’s disease)
Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.
In 2008 , Dr. Helal was invited speaker to deliver a presentation about rice waste management in Egypt. (winner of Green Apple Award) In this conference, Dr. Helal met professors from Goethe university and they asked him the for the possibility in cooperation of applying Stabilized rice bran extract. Dr. Helal, (having PH.D in phytochemistry and previous lecturer in the Faculty of Pharmacy Cairo University) asked them to have time to review the possibility before replying to them.
Then the Sparkle happen and Dr. Helal get obsessed by the rice bran, its business opportunities as well as the possible service he can provide to his community, country and humanity.
Dr. Helal will dig more and more in the application and utilization of rice bran for the benefit of elder people in special and malnutrition in general.
Where did you hear about the Nestlé Creating Shared Value Prize?
Upon recommendation from others