Innovation in Rice Bran utilization From Waste material to high value Super food, functional food with scientific evidence

Rice bran, a high nutritious food is discarded due to instability. It was stabilized and developed to high value food & functional food.

Photo of Amr Helal
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Health Tech for Integrated Health Solutions

Year founded

2014

Initiative stage

  • Established (the solution has passed the previous stages and demonstrated success)

Annual budget in 2017 (USD)

  • $50k - $100k

Number of beneficiaries impacted so far

  • More than 100,000

Secondary Focus Area

  • Rural development

Headquarters location: Country

  • Egypt

Headquarters location: City

Cairo

Location(s) of impact

Country 1 Egypt, Cairo and Kafer El Sheikh
Country 2 Germany (Frankfurt, developing the application)

Website

www.healthtech-eg.com

Facebook URL

https://www.facebook.com/dr.amrhelal?ref=br_rs

Problem: What problem is this initiative trying to address?

Worldwide the volume of rice bran is estimated to be more than 48 Million tons. In Egypt it is estimated to be more than 500 k MT every year and is used as animal feed due to rapid rancidity. This is a huge loss of very nutritious element that can feed millions of people.

Our Project targeted and solved the rancidity problem of rice bran and thus making it fit for human consumption. This open the door for the use of this surplus waste material into high value super food.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

The process of developing rice bran into super food with scientific evidence of potential activity took place into different and sequential steps of innovations. This includes Engineering innovation in rice bran stabilization to stop rancidity and keeping the nutritional values and bioactives intact, Food science innovation (use of RB in different food recipes). This open the doors for using more than 500000Tons of rice bran in Egypt and Millions of tons in the world as high value food rather than animal feed.. In addition, functional food innovation (scientific evidence of potential health activities) and industrial innovation in rice bran bioactives extraction. Rice bran was registered in Egypt, used in projects in Germany for elder population protection form Alzheimer’s disease as well as in Holland from developing beverage for mental health (free from caffeine).

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

Food Security Impact:
- The utilization of 100 Tons of stabilized rice bran as food product is good example of developing waste material into high value food products.
- With the high price of meet products and substitutes, the use of rice bran in processed meet industry help in supplying protein, fat and carbohydrate as well as vitamins and minerals
Economic impact.
- The locally registered product (ORYZA) based on stabilized rice bran is sold at very competitive prices compared to other similar imported products ( a box of 30 sachets X 10 gm) of about $4
Social Impacts
- The development of high value product in the rice value chain has its impact on all members of the chain (farmer, trader, rice mill owner
- The development of functional food have direct social, economic and health impacts..
Environmental Impacts
- This project allows for the use of rice bran thought the whole year and avoiding the rancidity of 500000 tons and its hazards.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

Being an SME, one of the aims of all these projects is to develop and produce products that are profitable and allow for self sustainability. Within the past eight years, the project progress depends mainly on personal corporate contribution ($100 k)as well as R&D grants and funds (400k). Currently, the products are launched in the market with ROI estimated to be three years. The business plan (five years) showed it is very profitable business and this ensures sustainability of the product by it self. Currently a number of products are in the pipe line, based on rice bran and its extract (at both Germany and Holland). This is expected to add more sustainability for the rice bran line.
Grants will be looked for the pre-clinical and clinical studies

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

- The Raw material is locally produced in surplus amount the whole year and being regarded as a waste material.
- Technology is based on industry – academia cooperation with reasonable funds (both national and international). These are not available to the industry in Egypt ( and may be in most rice mills).
- The cooperation EU academia - industry adds credibility
- The innovation in developing food product that could be needed in a world wide illness (dementia and Alzheimer’s disease)

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

In 2008 , Dr. Helal was invited speaker to deliver a presentation about rice waste management in Egypt. (winner of Green Apple Award) In this conference, Dr. Helal met professors from Goethe university and they asked him the for the possibility in cooperation of applying Stabilized rice bran extract. Dr. Helal, (having PH.D in phytochemistry and previous lecturer in the Faculty of Pharmacy Cairo University) asked them to have time to review the possibility before replying to them.
Then the Sparkle happen and Dr. Helal get obsessed by the rice bran, its business opportunities as well as the possible service he can provide to his community, country and humanity.
Dr. Helal will dig more and more in the application and utilization of rice bran for the benefit of elder people in special and malnutrition in general.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Upon recommendation from others
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Attachments (5)

Developing rice bran nutraceuticals.pdf

Presentation delivered by Dr. Helal showing evidence of activities. It shows in a scientific way the development of waste material into a high value product

Marketing & Business Plan Report for Health Tech.pdf

Business Plan for Health Tech (five years). Though it was drafted in 2015, but it is planned to start 2018. It covers rice bran products as well as other products in the pipe line

Rice bran_ a energy booster _ Gunter P. Eckert, Ph.D. _ Gunter P.pdf

http://www.nutritional-neuroscience.com/projects/rice-brain-a-energy-booster.html Together with partners from Egypt, we are assessing the effect of Egyptian rice bran extracts on prevention of mitochondrial dysfunction in cell culture and animal models of aging and Alzheimer’s Disease. The aim of our studies is the establishment of rice bran extract as potential food supplement to prevent neurodegeneration.

RIce Bran in the media.pdf

Articles in the media in Egypt and abroad referring to Dr. Helal projects and activities in developing rice bran. This includes reports in Egypt , Germany and international reports from Reuters.

Dr. Helal Awards.pdf

photos of awards for Dr. Helal due to his activities in waste management. The awards from Egypt, UK and Africa

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Photo of Amr Helal

This work was inspired by Prof. Dr. W. Muller and Prof. Dr. M.T. Khayyal during German University in Cairo Conference 2007