MAIS LEITE - Creating climate resilient dairy cattle in vulnerable areas

The MAIS improves milk productivity and quality and decreases production fluctuations of family farmers living in vulnerable areas

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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Onda Verde Ltda (ADAPTA)

Year founded

2010

Initiative stage

  • Scaling (the solution has passed the previous stages and is growing its impact on a regional or global scale)

Annual budget in 2017 (USD)

  • $500k - $1m

Number of beneficiaries impacted so far

  • 500 - 1,000

Organization type

  • For-profit

Secondary Focus Area

  • Water

Headquarters location: Country

  • Brazil

Headquarters location: City

Rio de Janeiro

Location(s) of impact

Brazil, Bahia: Baixa G., Capela, Capim G., Gavião, Ipirá, Mairi, Nova Fátima, Pé de Serra, Pintadas, Quixabeira, Riachão, São José, Serra P., Vázea

Website

http://www.adaptasertao.net

Facebook URL

https://www.facebook.com/AdaptaSertao1/

Problem: What problem is this initiative trying to address?

Family farmers produce 67% of bovine milk in Brazil, emitting large amounts of GHG. Climate change and deforestation are rising temperatures and reducing precipitation at the national level. Family farmers are the most vulnerable climate group with very limited adaptation means. Without interventions, milk supplies are expected to decrease in volume and to increase in fluctuation with serious socioeconomic impacts for the whole dairy value chain. It is urgent to find scalable resilience solutions for milk producers.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

The MAIS is a customized program that creates climate resilience among milk suppliers by (i) increasing milk yields; (2) decreasing production oscillations; (3) restoring ecosystem services through silvipastoral systems.

Technical, economic and climatic criteria help identifying the technologies that compose the MAIS, that is then implemented in the milk suppliers through a corporate or public program structured as: 1) a customized technical assistance program to achieve the client’s objectives; 2) A farmers’ capitalization program based on the farm assets optimization and the design of a specific credit program; 3) the MAISoft monitoring system to evaluate the farms’ evolution.
The MAIS increases suppliers’ income, regenerates ecosystem services and optimizes value chains viability by reducing the suppliers’ production oscillations and increasing tax revenues to the public sector.
The MAIS Leite has been initially developed for semiarid Brazil but can be adjusted to any bioma.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

The MAIS (Modulo Agroclimatico Inteligente e Sustentável) model had been gradually implemented, tested and refined on 650+ farms in partership with two farmers cooperatives in semiarid Bahia, Brazil, over a variable period of 12 to 26 months through seed fundings from several donors (Brazilian and Bahia Government, Inter-American Development Bank). Main results achieved so far:
• Increase the average production from 65 to 90 liters/day (27% increase)
• Increase net earnings per family from R$ 650 to R$ 1,200 per month (85% increase)
• Reducing production oscillations by 30%
• Fostering local economic development through R$ 15000 investment in technology per farmer
• Reducing manual work by 4 hours/day/farmer through mechanization
• Delimiting the areas to be restored and protected in 100% of the farms
• Restore degraded pasture land in 100% of the farms
• Specializing one field technician on MAIS system and climate resilience for every 25 farmers

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

80% private contracts
20% public contracts
The MAIS is implemented in diary farms with higher climate vulnerability and that suffer from low productivity, low product quality and high production fluctuation. The MAIS program costs R$ 300/month/farmer but generates 5 times more economic benefits for the industry, 3 for producers and 1.5 for the state. This makes the MAIS system fundable through the economic benefits that it generates.
The commercial pilot has been tested through funding from the Interamerican Development Bank and Bahia State Government on 384 farms. The scaling up will be funded through corporate programs or public policies that benefit from the reduced production oscillations and improved value chain sustainability that the MAIS program delivers.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

We make supply chains more sustainable and resilient for all actors involved.
Our main differences from other players:
- We focus on family farmers and not on mid or large scale producers like PECSA
- We do not rely on public sector money or subsidies, like SENAR and Rural Sustentável, as our costs are covered by the added value we generate in the value chain
- We monitor have independent result verification (none does)
- Integrated system to ensure production over 2 consecutive dry years

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

We improved farmers’ productivity, resilience and environmental footprint since 2006 through isolated actions. Every time we tested an innovation (technology, process, credit, etc.), there was often something missing to make it truly sustainable. The accumulation of experiences made us understand during an internal meeting in 2012 that we had to integrate all the best solutions into one product to solve the different supply problems. To be sustainable, this product (the MAIS) had to create value to all the players that participate in the supply chain, from farmers to processing units.

"MAIS Leite Program" is a unique innovation, as it is based on the integration of processes and technical and financial solutions that overcame existing barriers at different scales and levels. MAIS Leite has been developed and tested in semiarid Brazil but it is adaptable to any biome and conditions.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Participated in previous CSV Prize competitions
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Attachments (5)

MAIS LEITE - produtor (parte 2).pdf

PART 2 of the capacity building manual of the MAIS Leite system in the Caatinga biome (semiarid Brazil) for farmers.

MAIS LEITE - produtor (parte 1).pdf

PART 1 of the capacity building manual of the MAIS Leite system in the Caatinga biome (semiarid Brazil) for farmers.

MAIS PASTO - FINAL.pdf

Capacity building manual of the silvipastoral system used in the MAIS Leite in the Caatinga biome (semiarid Brazil) to train field technicians on the concepts, criteria and step-by-sptep procedures to restore degraded pastureland. Each biome (mata atlantica, cerrado, etc) requires adjustments to the MAIS, as several factors and strategies are specific to the local climate and environmental conditions.

Presentation MAIS Leite.pdf

This is a presentation that describes in a schematic form the concepts and principles of the MAIS Leite production system, the MAIS Leite Program and the benefits that it generates to all actors and stakeholders.

MAIS LEITE - Tecnicos.pdf

Capacity building manual of the MAIS Leite system in the Caatinga biome (semiarid Brazil) to train field technicians on the concepts, criteria and step-by-sptep procedures to implement the MAIS system in the farm. Each biome (mata atlantica, cerrado, etc) requires adjustments to the MAIS, as several factors and strategies are specific to the local climate and environmental conditions.

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