MGov Brasil - Rural Connect

Rural Connect supports universal access to technical assistance and rural extension, by connecting Governments and family farmers.

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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

MGov Brasil

Year founded


Initiative stage

  • Established (the solution has passed the previous stages and demonstrated success)

Annual budget in 2017 (USD)

  • Less than $1k

Number of beneficiaries impacted so far

  • 1,000 - 5,000

Organization type

  • Social enterprise

Secondary Focus Area

  • Water

Headquarters location: Country

  • Brazil

Headquarters location: City

São Paulo

Location(s) of impact

Brazil: Ceará State (51 municipalities); Federal District (Brasilia)


Facebook URL

Twitter URL

Problem: What problem is this initiative trying to address?

Brazil has about 5 million family farmers and only 2 million receive some sort of technical assistance or are reached by extension activities. Out of those, only 5% receive regular technical assistance. Even when extension activities reach farmers, there are many challenges, like (i) high costs with fuel and vehicles’ maintenance, (ii) difficulty in monitoring farmers’ satisfaction and (iii) reaching farmers at the right frequency for time-sensitive production decisions.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

Rural Connect is a combination of solutions to bring different agents closer and support the sustainable development of rural areas, with a special focus on family farming. We use text messaging technology to increase the exchange of relevant information between family farmers, rural extension agent, public and territorial authorities, so as to strengthen local economy. Rural Connect is a communication platform to improve the reach and effectiveness of technical assistance to family farmers. It allows extension workers to communicate directly with their target audience, and reaches farmers directly to disseminate agro-meteorological information and local prices for their main cash crops. This high-reach solution is free-of-charge to the end users.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

MGov’s products indirectly impacted over 3,000,000 people through the evaluation of public policies and social impact programs aimed at inclusion and social development. For our engagement products, we consider other household members indirect beneficiaries. Indirect benefits range from higher social impact from policies and programs redesigned based on evidence and citizen’s inputs, to healthier financial habits or higher agricultural yield. For Rural Connect direct impact we've had already ~4,000 beneficiaries through 2 contracts (EMATER-DF, Harvard University/Bill and Melinda Gates Foundation). For the next two years, one of our main strategic goals is to scale and expand the use of Rural Connect.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

MGov featured 187,000 paid users in 2017. Government, foundations and institutes, and companies engaged in CSR hire our products that serve their target beneficiaries. Our customer are public managers, social impact programs’ managers, and corporate decision makers; our beneficiaries are citizens who are served by policies and programs that are powered by our tools for higher transparency, better communication and more active engagement to support those citizens in complex dimensions of their daily lives. Last year we have achieved revenue figures of USD 345.000. In 2016, 87.5% of our revenues came from the sales of our products and services and 12.5% came from other sources, such as accelerations programs.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

Rural Connect enhances effectiveness of technical assistance, allowing easy and frequent contact with all farmers, through cost-effective communication. For this we use the right technology adapted for limited connectivity: text messages and automatic voice calls.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Ashoka page or contact


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