Mia Chia

100% energy bars, snacks, and bites made with organic or sustainable grown products from Indonesia

Photo of Giulia
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Mia Chia

Year founded

2016

Initiative stage

  • Growth (the pilot has already launched and is starting to expand)

Annual budget in 2017 (USD)

  • $10k - $50k

Number of beneficiaries impacted so far

  • 50,000 - 100,000

Organization type

  • For-profit

Secondary Focus Area

  • Nutrition

Headquarters location: Country

  • Indonesia

Headquarters location: City

Jakarta

Location(s) of impact

Indonesia: Jakarta, Bali

Website

http://www.miachiasnack.com

Problem: What problem is this initiative trying to address?

Indonesia is within the top 5 countries with highest number of people afflicted with Diabetes. Currently 10million people are diabetic in Indonesia, expected to rise to 90million by 2030. Moreover, Indonesians are addicted to sugary products, refined and processed sugars which are present in almost all drinks and foods. Indonesia is facing a problem of nutrient poor diet hitting children hardest. The problem is amplified by the knowledge gap on what constitute a complete, balance and nutritious lifestyle.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

Mia Chia is the first company in Indonesia that produces 100% energy bars, snack snacks and bites without any added sugars and preservatives. Our products are made with dried fruits, nuts and seeds ONLY, made with organic or sustainable grown products from Indonesia. The products are made from 2-5 high quality ingredients, designed to provide high nutritional value, high vitamins, fiber, omega3, minerals. Mia Chia’s aim is to source local, sustainable or organic products grown by medium/small farmers in Java, Bali and Sulawesi.
Mia Chia is also deeply involved in knowledge sharing and education on healthy lifestyle and diet specifically for kids. This is done through seminars, talks, school activities as well as public media.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

Mia Chia has had 3 impacts:
1. Health – for the first time Indonesians’ have the possibility to purchase and eat healthy products at an affordable price. Millions living in Jakarta, Bali and other major cities now have the option of purchasing a healthier snack.
2. Environmental- by purchasing directly from farmers sustainable or organically grown products, environmental impacts have been reduced whilst contributing to a larger income for the rural communities.
3. Social – Mia Chia employs and trains women to create the product, sell the product and educate the market through speaking events, workshops, tasting sessions.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

Mia Chia is 100% financially supported through its earned income however, as a young company and budget available for bigger social and awareness programs are limited. The company expects to sustain itself long term from profit however grant or other forms of financial support are needed.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

The only snack bar in Indonesian that is 100% natural, without preservatives and without any forms of added sugars, nectars, syrups or sweeteners.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

Mia Chia was founded by Giulia Sartori, an Oxford University graduate specialized in Environmental Management with a passion in healthy eating and lifestyle. During my studies to become a health coach, I realized that my daughter Mia, only 2 years old at the time, was being given sugary biscuits and cakes for mid-morning snacks at preschool. I just couldn’t believe that children at such a young age were being given sugar loaded, nutritional poor food! Then and there I decided to create my own snacks which would be tasty, healthy and nutritionally loaded. The brand was to be called Mia Chia in honor of her.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Ashoka page or contact

1 comment

Join the conversation:

Comment
Photo of Rachael

HI Giulia! I am working on a project very similar and I am thrilled to see your work in another part of the world because the more we work together to find nutrition and women's empowerment solutions the more we can tackle these huge problems together! I hope we get to meet in the final's so we can talk in person and figure out how to make a shared company! Creating Shared Value right? I think it would be amazing to work together - please take a look at my page - EarthEmpower! I am an agronomist and environmental scientist and I would love to know more about that part of your work - how we can connect the food and nutrition work with improving farmer livelihoods and environmental conservation with better market connections! I wonder if we can work together on that since it seems you are a rock star on the nutrition part!!! I really hope we have a chance to meet. All the best and congrats for your AWESOME business. Plus, the name is amazing. Chia is one of our main ingredients too!