Creating a positive safe vehicle that could reach groups of skilled rural youth and women in Lebanon to enhance their productivity
I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.
MS Trading Olidor
Growth (the pilot has already launched and is starting to expand)
Annual budget in 2017 (USD)
Number of beneficiaries impacted so far
Secondary Focus Area
Headquarters location: Country
Headquarters location: City
Location(s) of impact
Lebanon: Minieh villages, Dannieh villages, Akkar villages
Problem: What problem is this initiative trying to address?
rural women in Lebanon have been getting extensive training in Mouneh and food safety production from programs funded by INGOs, something that they are already skilled in, but the new thing is that they were trained on hygiene and quality control and safety standards. The combination of these qualifications is what will benefit Mouneh Bus. Women will apply their skills in producing food lines through using the Mouneh Bus (Mobile Factory), and will get the chance to sell their crops and products in retail markets.
Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?
It is to prepare a Mobile Factory that will be a bus designed and equipped with automatic and semi-automatic machines and equipment. The bus will be moving freely to reach rural women who got the skills, and were specifically trained on making Mouneh items of rural food products in Lebanese villages. The women will use the machines and the bus to produce traditional Lebanese Food items (we call it in Lebanon Mouneh). The label on the item will have a barcode that can be scanned by a Barcode Reader app. Once scanned it will link the user client with Olidor’s website or Blog page stating the personal stories of the women and the produced items, with photo and video evidences showing the process of the items from the fresh cropping to the final packaging. This will enhance working opportunities for rural women who have social barriers to work outside their homes. Additionally farmers will have the chance to sell directly their crops avoiding third broker party and market competition.
Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work
Mouneh Bus will be an opportunity to invest in expert local farmers, providing them with working opportunities to strength their livelihoods. The success of the Bus is that it will encourage all farmers to call Olidor and offer them their special Mouneh products. Additionally, Mouneh Bus will flag the production specialty of each village in Lebanon. The Mouneh Bus will promote Eco-tourism through the video story of each item, encouraging others to visit the villages and buy directly from local Mouneh producers.
Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?
Estimated budget for production: 60,000$
Grant from COSV: 30,000$
Contribution from Olidor: 5,000
Sales from Production: First year Mouneh Bus will produce 2500 item of 5 different products (Apricot and Strawberry Jams, Tomato and Chili Pastes, Pomegranate Syrup), if only 50% sold, final profit during the first year will be 42,500$
Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?
The Mouneh Bus will be a New Lebanese Food Revolution. It will focus on establishing a large network of Mouneh producers across Lebanese villages, and will strength its public relation with its main beneficiaries. All women will have the chance to enhance their social and economic participation.
It will be a point where women can join a gathering activity, while investing in their experience and improving their livelihoods.
Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.
Mouneh Bus wants to bring other crops to the market, given the traditional experience of Lebanese local Farmers in Mouneh production to have their products sold with their life stories.
Where did you hear about the Nestlé Creating Shared Value Prize?