Neki Ka Pitara (Fridge of Kindness)
Neki Ka Patara is a Fridge installed in Hospitals and Schools which provides nutrition to poor patients and children in Schools .
I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.
Established (the solution has passed the previous stages and demonstrated success)
Annual budget in 2017 (USD)
Number of beneficiaries impacted so far
Nonprofit, NGO, or citizen sector
Headquarters location: Country
Headquarters location: City
Nagpur , Maharashtra , India
Location(s) of impact
India - Nagpur -4 Pitaras / Hyderabad - 3 Pitaras / Thane (Mumbai)-1 Pitara / New Delhi-1 Pitara / Bangalore -1 Pitara
Problem: What problem is this initiative trying to address?
Poor Patients in India who travel from villages to big cities for treatment dont have access to nutritious food . Underpriviledged children in schools do not have access to proper nutrition. Seva Kitchen and Neki Ka Pitara is trying to address this problem. To help Patients and students in schools get proper nutrition .
Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?
The most important aspect of our initiative that it is not dependent on a revenue model to sustatain the initiative . It is run by a community of people.
Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work
The Neki ka Pitara is a boon for patients , relatives who cannot afford fruits , milk and other nutrition . It has a positive impact on children in schools for poor children. Children look forward to the nutrition and good food.
Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?
1. Individual Donations and Gifts. The Neki Ka Pitara has a beautiful model. The fridge is installed by Donors. Since we started we have a long list of donors who wish to sponsor the fridges. Once the fridge is installed Donors who wish to fill up the fridge join a Whattsapp group associated with the Location. They buy what ever needs to be filled in and fill up the fridge turn by turn. Every Location has a group of 30 donors.
Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?
Our Initiative Neki ka Pitara is very unique. It does not have to depend on a Revenue Model.
Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.
My mother was admitted to Central India Institute of Medical Sciences Nagpur, India. Whe was to undergo surgery . I was in hospital with her for 20 days. Every day i used to see poor relatives of patients who had come from far away places just eat a Chappati (Bread) and an onion. I felt very bad about this one day i talked to my mother about this. She asked to me to feed them. This was when Seva Kitchen was born. She passed away and i kept my promise to her . We started Seva Kitchen as a Crowd Sourced Initiative where people would cook food and bring to the hospital and serve the relatives of patients. Slowly i realised that poor patients did not have access to nutrition . It was then Neki Ka Pitara was born in December 2016.
Where did you hear about the Nestlé Creating Shared Value Prize?