Nom Noms World Food tackles the issue of hunger, malnutrition & education access for children in India through sales of its meals in UK, USA
For every Nom Noms meal purchased, we create shared value by sponsoring a daily nutritious lunch for 300 hungry school children in India.
I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.
Nom Noms World Food
Growth (the pilot has already launched and is starting to expand)
Annual budget in 2017 (USD)
Number of beneficiaries impacted so far
Headquarters location: Country
United Kingdom of Great Britain and Northern Ireland
Headquarters location: City
Nom Nom World Food based in London, UK and partnered with Akshaya Patra Foundation UK for this one for one initiative.
Location(s) of impact
The project is creating impact directly to the 300 school children enrolled at Brijapur Primary School, Mathura, India. 400,000 meals have been served
Problem: What problem is this initiative trying to address?
We believe that all human beings have the right to health and education and accessing both. You may ask how this fits in with our world food brand. Well without food it is impossible to fuel the ambition and dreams of millions of children undergoing starvation today in parts of the world. The paradox is that while millions of children die from starvation other children are prematurely shortening their life from obesity in the UK & USA where 68% of adults & 28% of children are considered either overweight or obese.
Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?
27% of the world's malnourished children live in India - more than anywhere else. India has the largest number of child labourers in the world at 17%. Child malnutrition impacts educational attainment and perpetuates the cycle of poverty. Hunger is a stumbling block for education, 26 million primary school aged children in India are not in school and are usually on the streets begging or working to earn money to support their family.
Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work
We at Nom noms believe health and nutrition is the heart and soul within every meal produced. As this is our ethos we have created 5 authentic meals from around the world that have no added sugar, preservatives, colourings, additives, or E-numbers & very low salt.We have served 400,000 meals already. We have partnered with Akshaya Patra foundation who provide ‘unlimited food for education’ to 1.6 million children daily, a ‘not for profit’ organization, so together we can fight against child hunger & malnutrition and to lift families out of poverty. Our one for you = One for them charity initiative is detailed on every meal & hot wrap packaging. We sponsor an entire school of 300 children a nutritious hot meal every day so they can stay in school to gain an education. The result: increased attendance in school particularly girls, reduced dropout rate, improved academic performance, & improved social interaction.The consumers in the UK & USA consume & pay for a nutritious meal themselves
Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?
It currently cost us £3000 GBP to feed an entire school of 300 Children. We have been sponsoring these meals from 3 years even before trading this year in Feb 2017 in the UK due to launch delays. Now 10 pence from each meal sold contributes to feeding one child per day with our partnership with the Akshaya Patra Foundation & the Indian Government. As we launch across the world - France, Poland, Europe, Australia, Canada and USA we aim to increase our sponsorship of schools in India and further raise awareness. Sales in each country will financially contribute to the dedicated school(s) for that country. We have cultivated partnerships to sell our meals across 10,000 stores worldwide within the next 12 mths which will have significant impact in solving the malnutrition & hunger issues.
Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?
Our proposition is truly innovative and engaging through our packaging and nutritious recipes. We have attracted a new demographic of consumers to the ready meal aisle.As a food brand we are going beyond health & nutrition.We are increasingly attracting millennials & families to our brand & this initiative appeals to them. We are investing in technology to bring our value proposition to life through virtual reality experiences from our pack and to visualize the positive impact on a child's life.
Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.
Our global impact is an essential part of our growth strategy. It started by us revolutionizing the prepared meal category in the UK with a healthy & nutritious alternative particularly for children. We wanted our own 3 young children to have a diverse palate & eat nutritious food that was also convenient. We couldn't find anything out there. Then we went to an event where we heard of the phenomenal work Akshaya Patra were doing in feeding hungry school children in India. We brought home the brochures, and our 3 year old son was asking the questions on why the children were sad, had no food and on the streets.It was our son that suggested we should help them by sending them some food.Thats when we decided to sponsor an entire school of 300 children & felt invigorated to inspire more British children to eat nutritious & tasty food themselves & feed other less privileged children in India.
Where did you hear about the Nestlé Creating Shared Value Prize?
Upon recommendation from others