Non-Irrigational Agricultural Systems

Rainwater is pragmatically our primary source of freshwater. We have designed systems to Harness Rainwater and Store in a Sustainable manner

Photo of Veethahavya
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Water Literacy Foundation

Year founded


Initiative stage

  • Established (the solution has passed the previous stages and demonstrated success)

Annual budget in 2017 (USD)

  • $100k - $250k

Number of beneficiaries impacted so far

  • 50,000 - 100,000

Organization type

  • Nonprofit, NGO, or citizen sector

Secondary Focus Area

  • Water
  • Rural development

Headquarters location: Country

  • India

Headquarters location: City


Location(s) of impact

Karnataka, Tamil Nadu, Kerala, Andhra Pradesh, Telangana, Goa, Maharashtra, Madhya Pradesh, Gujarat, Rajasthan, Punjab, Uttar Pradesh, andChhattisgarh


Facebook URL P.S: Unable to add video. Kindly fix.

Twitter URL


Problem: What problem is this initiative trying to address?

Rural development is currently lacking foresight as governments may see the migration of rural population into urban areas favourable to them. In addition to such a scenario, the Water Crisis is worse than ever before. These two factors have resulted in a sharp decline towards interest in the practice of agriculture. To our nation, whose major occupation was agriculture (with abundance of fertile lands), this is a major threat to Food Security.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

As stated earlier, the project sets out to ascertain rainwater as the primary source of fresh-water as we see it as the most pragmatic solution to the current water crisis. The solution focuses on enhancing the Water Security for agriculture via the implementation of Rainwater Harvesting and Sustainable Water Management Practices that are indigenously designed with local skill and materials to harness rainwater and store it uniformly in the realms of the earth so that they may directly be used by vegetation.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

Following the implementation of said systems, enhanced water availability has been observer, not only at the site of implementation, but also in and around the same, to a magnitude which is variable on the size of the implementation and the geographical characteristics of the area. Following are two out of a multitude of visually observable results that were achieved by the implementation of said systems: 1. At the Holavanahalli and Chilamathur R&D Farms, where the Pit System, Compartment Bunding, Lakes, and Earthen Dam are implemented, farmers in and around 1 km from the said farm have reaped benefits by drawing subsoil water that was replenished by the said systems. 2. The Earthen Dam that has been constructed at Life University in Vikarabad, has addressed the water crisis of a 4 villages with barely one monsoon's rain.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

Most of the funding is self generated. We offer our solutions and services to organizations or individuals, often through our for-profit sister organization - Rainwater Concepts (I) Pvt. Ltd.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

We offer Holistic Rainwater Harvesting; in the sense that we address all four realms of groundwater.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

Growing up in the arid regions of North Karnataka, his mind had registered the abysmal issues associated with Water as a resource, to which he would eventually find solutions; solutions that never stop being improvised, hoping one day to arrive at the ultimate formula for the efficient and effective eradication of Water Crisis Worldwide. By each passing day, his endeavors illustrate that he is nearing his goal.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Ashoka page or contact

1 comment

Join the conversation:

Photo of Joseph Brenyah

Water is life. This project in interesting as rainwater harvesting is not widely practised in many parts of the world. This idea can stimulate other minds to follow same. Please work on a strong financial sustainability plan to ensure the success of the project The beneficiaries must be involved in cost sharing so that they can equally have great shared value in the activity.