"There is now a future for my son."

We help small island farmers build financial stability to sustain family in rural villages, inspiring youth to carry on farming.

Photo of Mona Lisa Karene
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Nora's Plantation Foods Limited

Year founded

2013

Initiative stage

  • Growth (the pilot has already launched and is starting to expand)

Annual budget in 2017 (USD)

  • $50k - $100k

Number of beneficiaries impacted so far

  • 50 - 100

Organization type

  • Social enterprise

Secondary Focus Area

  • Rural development

Headquarters location: Country

  • Samoa

Headquarters location: City

Apia

Location(s) of impact

Samoa: Upolu island, Savai'i island.

Website

https://www.norasplantationfoods.com

Facebook URL

https://www.facebook.com/norasplantationfoods/

Twitter URL

https://twitter.com/NorasPlantFoods

Problem: What problem is this initiative trying to address?

This initiative addresses the issue of young people ceasing to farm due to current struggles of finding a market for crops from no local demand. They do not see a financial future on the farm, when there are no sales from their road-side stalls or at the town market.
Employment is non-existent in rural villages, adding to the poverty problem. Farming is the only option but without sales, families in rural villages remain in subsistence living and no future for their youth. https://borgenproject.org/poverty-in-samoa/

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

Nora's Plantation Foods' model of one initiative creating two outcomes, is the most promising aspect of CSV:
1. Nora's providing a consistent market to the farmers solves the lack-of-market issue
2. Nora's value-adding processing offers employment.

The initiative provides farmers a financial incentive to farm, encouraging youth to build on that primary asset through improved agriculture & agritech practices for better yields and production quality.

Nora's buys cacao regularly from farmers and pays them directly for each load. One farmer said, "There is now a future for my son.".

Our initiative can scale up to double the number of cacao farmers, impacting at least 150 families on both islands; & increasing employment by a further 10 full-time staff for value-adding.

The founders also work closely with farmer associations, government bodies and industry forums to ensure that Nora's agribusiness model is sustainable for the future of rural young farmers.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

To date, 80 farmers from across 14 villages in Upolu island & 3 villages in Savai'i island have earned a combined USD 33.2k since Sept. 2015. Our social impact assessment revealed:
1. Farmers' revenue from Nora's is spent on basic needs: food, school fees, water and electricity bills.
2. Nora's local factory gives farmers confidence of a regular market.
3. Farmers are reviving plantations and planting new trees for future harvesting.
4. An increase of interests by farmer groups for Nora's to be involved in the future of farming.
5. Nora's employees are assessed on their Health, Safety & Environment performances. They follow strict Water and Waste management practices at processing. e.g. Cacao husks to mulching, plastics are disposed of accordingly. Nora's koko-picking team treat cacao branches with care to avoid damaging the trees. Weekly reports show improvement of practices since 2015.
Nora's plans to sponsor students in agriculture, agribusiness & environmental education.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

This initiative has been 100% funded by the Founders and earned income. A small marketing budget earned the cacao Pilot USD70k. It is at the stage where it needs an injection of capital from Grants to expand:
1. Build a purpose-built production facility that is designed for growth.
2. Establish a firm marketing budget to add to its secured Japan market, and expand on its customer base in Australia.
  
The long term plan is to sustain the initiative through product sales beyond the CSV Prize. The export market is highly competitive and expensive to reach from small islands.

To reduce the risk to the model, Nora's will invest in 1)developing unique products to keep up with changing consumer tastes 2)a solid marketing budget to identify new markets and retain existing customers

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

Nora's Plantation Foods differs from the majority of agribusinesses in the market by:
1. Breaking the commodity Price cycle by offering a i)domestic market to farmers, ii)constant Price to farmers.
2. Not buying all harvests, adding to food security on the islands.
3. Profit-sharing without risks to farmers vs a Co-operative model.
4. Manufacturing unique products through direct employment.
5. Replicating the model to other crops to expand the impact to more farmers.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

Our family landed in Samoa just after Cyclone Evan. We witnessed damages to Apia town area but most vividly were the resilience of families standing in the rain or take cover under make-shift shelters to sell their crops at the town market. The local news highlighted the glut of taro crops. We saw the same scene again and again with road-side stalls throughout villages from lack of buyers as most families grow their own. Families in rural areas have stable foods but lacked cash to add variety to meals, pay for basic needs and medicines. Farming was the main income earner. We looked for locally-made snacks but little was available. With plenty of fresh crops, I saw an opportunity to use commercial activities to improve lives. The cacao Pilot is proof that Nora’s Plantation Foods is an apt solution to make farming a viable income earner for rural families & their youth of tomorrow.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Search engine

8 comments

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Photo of MARCELA SOLIS GAONA

El mensaje es para ti estimada Mona Lisa Karene...abrazo para todos en Nora

Photo of Mona Lisa Karene

Talofa (Hello) Marcela,

Thank you so much for your words of encouragement. I would love to know more about TAROGOURMET and work towards doing the best for both our youth in Samoa and for your area in South Mexico/Mexico. Taro is a wonderful old crop that has been forgotten but I see that you recognise its value in helping families and the youth of both our regions. I would love to connect with you to see how we can help each other help the youth of tomorrow. My husband and I have invested all that we have to help the youth of Samoa; I am sure that you and your husband have done the same. It is a tough times for young people and the elderly. I look forward to sharing with you on moving forward for our young people. God bless, Mona Lisa. :) lisa.karene@noraspfl.com

Photo of MARCELA SOLIS GAONA

Hello Mona Lisa, we are passionate about what we do, I saw the photos about the work they do with cocoa, is Delicious. In The Page Number 52 More Evaluated you can locate us, we append a document in PDF, but by this means and by mail we will be in contact to share ... now in my city are 11:29 pm, and bedtime ... thank God I found a new friend who has a common mission, a hug for you your husband and family. Marce

Photo of Mona Lisa Karene

Likewise Marcela. So happy to meet you here and look forward to sharing more. X

Photo of MARCELA SOLIS GAONA

Dear friend Mona Lisa Karene, today ends this stage in the platform but we have emails to keep in touch, God take care and bless you, a loving hug, for you tomorrow for me in Mexico and at night, forever Marce

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