Optimal breastfeeding and complementary feeding practices: Enriched complementary food multi-mix cereal from local home grown farm produced

To promote optimal breastfeeding and complementary feeding practices among under five children. production of complementary multi-mix cereal

Photo of Benjamin Shehu Ndams
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Essential Nutrifoods & Agro Enterprises

Year founded

2016

Initiative stage

  • Start-Up (a pilot that has just started operating)

Annual budget in 2017 (USD)

  • $10k - $50k

Number of beneficiaries impacted so far

  • 50 - 100

Organization type

  • Social enterprise

Secondary Focus Area

  • Water
  • Rural development
  • Nutrition

Headquarters location: Country

  • Nigeria

Headquarters location: City

Kaduna State.

Location(s) of impact

Nigeria 1: A, Sabon Tasha B, Rimau C, Kwoi D, Ungwan Galadima.

Problem: What problem is this initiative trying to address?

Essential Nutrifoods and Agro Entreprises, is concern with the high rate of malnutrition among under five children in the community. chronic malnutrition is highest in north west 54.8%, younger children ages 6 to 8 months consume less diverse and acceptable diet, the lowest 9% of children who consumed the minimum acceptable diet is reported in Kaduna st Nigeria my project location. Evidently manifestation of growth failure, increase susceptibility to diseases, lowered activities level and decrease learning capacity

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

We plan to lunch a nutritional advocacy programs to our communities, by mobilizing and sensitizing rural dwellers to create awareness especially to mothers and caregivers to bring about behevioural community change. We have a team of professionals working in synergy to promote breastfeeding linking it with complementary feeding, and environmental hygiene.
 The key actions in applying our solutions include: mobilization of community stakeholders, interviews and data collection for creation of intervention strategy, screening for malnutrition and interventions, nutritional health talk, promotion of exclusive breastfeeding, production and demonstration of multi-mix cereal powder (complementary food) from locally home grown farm produced of maize, corn, soybean, groundnuts millet and rice, it is expected that the beneficiary should be able to produce such to sustain regular consumption. food demonstrations and shows, environmental hygiene and women empowerment on backyard gardening.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

By creating avenue on which the community can access right source of information.
Caregiver are now well informed on importance of breastfeeding, and complementary feeding.
They can make right choice of foods for complementary food preparation.
Right method of preparation of multi-mixed cereal from there home grown produce.
How to keep there environment hygienic. Right disposal of waste.
Learned the skills of cultivating backyard gardeningl.
Improving the survival rate by reducing under five mortality among the communities.
Improving the immunity and child resistant to infections.
Robust cognitive development of children to learning.
The project will engage 20 Dietitians, Nutritionist and food scientists and 40 assistant for the execution of the project and about 1k to 5k mothers and caregiver will be impacted at the end of the execution. In addition evident impact is seen in about 10k to 20k u5 children of improved nutritional status and overall health in community.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

As an entreprise we have engage in some entreprenueral business to end some income and use part of it proceeds to fund our activities.
 Externally we seek for grants.
Collaboration with NGO.
and working with governments to implement nutritional policies.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

This project is unique because it covers children from birth till five years of age. (The 1k days from birth, the window of opportunity)
It handles the challenges of malnutrition from birth by breastfeeding and linking complementary feeding practices all together to curtail the malnutrition at this early stage of life.
The beneficiary can use local available sources of local farm produce to compound the complementary food cereal to gain wholesomeness and adequate nutrition.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

It all started when I was on my one year mandatory internship program, where the Dietetic unit of the institution usually produced the "pap" as they called it then, it was used to rehabilited and revived children (patient) in paediatric wards of a teaching hospital. I got interested and promised myself to work further on this very formulated cereal pap, on how to eleviate the burden of malnutrition in our society cause by poverty and ignorance of the rural populace, I was inspired to think on creating a means I can impact my immediate communities to give good ecological outcome of my environment by fighting undernutrition in children. So I started by working to established the firm and further by community advocacy.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Upon recommendation from others
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Attachments (5)

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Company title head

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License of practice as Nigerian Registered Dietitian

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Membership certificate of professional society

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Company certificate of incorporation

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