POSHAN

A nutrition mix (POSHAN) coming under category of RUTF (ready-to-use-therapeutic-food) used for treating ‘severe acute malnutrition’(SAM)

Photo of Dr. Shubhra Chakraborty
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

STRATEGIC EMPOWERMENT LLP

Year founded

2017

Initiative stage

  • Start-Up (a pilot that has just started operating)

Annual budget in 2017 (USD)

  • $1k - $10k

Number of beneficiaries impacted so far

  • 100 - 250

Organization type

  • Social enterprise

Secondary Focus Area

  • Nutrition

Headquarters location: Country

  • India

Headquarters location: City

delhi

Location(s) of impact

india- mandla, susner, seoni, solapur , maharashtra

Problem: What problem is this initiative trying to address?

Malnutrition is India’s silent crisis. It has some of the highest rates of child malnutrition and mortality in under-fives in the world (twice that of sub-Saharan Africa). India has 132 million “under five children”. Of these 132 million children, it is expected that 9 million children, are suffering from severe acute malnutrition. This is almost 50 percent of children with severe acute malnutrition (SAM) worldwideIn India more than 5 million children die every year as a direct or indirect result of malnutrition. That t

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

SOLUTION-a nutrition mix (POSHAN) coming under category of RUTF (ready-to-use-therapeutic-food) used for treating ‘severe acute malnutrition’(SAM) in children in india. POSHAN is a nutrition paste aimed at treating severe acute malnutrition in the children of india.
This formula is stable, tasty to eat, easy to digest

PRINCIPLES INVOLVED- in severe acute malnutrition, the child requires energy and calorie dense food to reverse the malnutrition. Regular consumptions of this nutrition paste ensures fast recovery and survival.
COSTS-
Raw costs (without industrial setting)- Rs.12/100g packet
Calories- 558
Water is not used anywhere in the production process so it has more shelf life and less chances of microbial contamination.
It fulfills WHO energy requirements for treating of severe acute malnutrition
 Target Market
State governments who are looking to decrease the burden of severe acute malnutrition in their state.
NGO’S
Corporate CSR initiative
UNICEF- biggest buyer RUTF

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

When administered it to patients in the village, we started seeing improvements from 3 weeks onwards.
around 70 childrens nourishment vitals improved.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

COST ALLOCATION HEADS
Particulars Percentage
Procurement of Machinery 20%
Office & Infrastructure Development 10%
Sales & Distributuion Network Development 35%
Training & Development 10%
Business Development 10%
Marketing and Social Media Activation 5%
Miscellaneous & Logistics 10%

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

my product has an upper hand over the existing products because it is
• Cheaper
• Calorie dense- high in vitamins and proteins
• Easy to administer and deliver
• Locally sourced
• Locally produced
• Easy to manufacture
• Shelf life of 4 weeks.
• No water is involved in production so less chance of microbial contamination.
• Uses jaggery instead of sugar so more nutritiously rich at lower cost.
• Supports local economy
• Fast acting and easy to use

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

While working in rural areas we encountered many children who suffered from severe acute malnutrition. Many even lost their lives due to it. We started doing more detailed research into SEVERE ACUTE MALNUTRITION and found out that:
An estimated 28,000 children died in 2016 in Madhya Pradesh due to malnutrition & hygiene-related ailments

17000 children died in Maharashtra due to malnutrition in the past one year
So, I decided to come up with my own nutrition formula which would be Cheap
Effective and
Could be produced locally by locally available ingredients
… thus reducing the cost
Ingredients for 1 kg of POSHAN PASTE
Peanut Paste
Vegetable Oil –
Milk Powder (full cream) –
Finely Ground Jaggery –
Vitamin-mineral Mix – (this ingredient is optional if the paste is being produced on a weekly/monthly basis and if cost needs to be reduced)

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Social media

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Photo of BP

you may have already considered to collaborate with organizations such as Akshyapatra. It is conceivable that through them Poshan may reach millions of children rather quickly.