RECY WORLD: Cassava processing innovation to reduce post-harvest losses and create jobs in rural communities
Chipper design & fabrication, promotion to rural villages through franchising business model to empower unemployed rural youths.
I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.
Growth (the pilot has already launched and is starting to expand)
Annual budget in 2017 (USD)
Number of beneficiaries impacted so far
Headquarters location: Country
Headquarters location: City
Location(s) of impact
NIGERIA: ABEOKUTA, OGUN STATE
Problem: What problem is this initiative trying to address?
Current statistics shows that over 90% of cassava farmers experience high post-harvest losses, low market competitiveness and high poverty levels. This is aggravated by inaccessibility to processing equipment & post-harvest solutions, poor access to markets, existence of many brokers along the value chains and lack of entrepreneurship skills thus contributing to rural poverty especially among youths.
Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?
Using franchising business model, RECY works with carefully selected local youth in rural communities in Nigeria to become our franchisee in order to enhance cassava processing efficiencies for cassava farmers in Nigeria & reduce post-harvest losses from cassava by becoming a major chain processor in the local cassava value chain. RECY Franchise process, package, and brand cassava commodities into consumable finished products (e.g. gari & tapioca) for local cassava farmers. The packaging techniques increases storage life & nutritional value and, more importantly, boost sales and income of local farmers engaged in the retailing/distribution of cassava end-products. We support our Franchisees centrally by providing maintenance, marketing and back-end operations support. This model allows us to grow quickly and innovate locally.
Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work
Since inception, we have enlisted 60 rural youth as our franchisee, and over 2000 tonnes of cassava has been processed. Many local entrepreneurs have also benefited from our business model. In addition to the financial profit that the RECY Franchise produces, the social return that results from this clean, managed processing outfit is also of significant value in the region. While estimating the true cost savings due to the RECY Franchise is challenging, it is simple to recognize the benefits and potential returns in job creation, service provided and time. Farmers benefit from increased supply to buyers thereby increasing their sales and incomes. Local fabricators benefit from chipper fabrication while wholesale buyers benefit through efficient supply chain systems developed through the aggregation centers established under the initiative.
Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?
Our model is financially sustainable as we directly make money from the processing of cassava produce which is a huge market in West Africa. To generate more income we will enlist more people as franchisee for RECY. This will allow us to get more income and to cover the institutional costs to maintain RECY as a central financial, support, and institutional organization.
Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?
1.Local fabrication model
2. Franchising model to create jobs
3. Presence in the local areas
Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.
Recy World Agro Production Venture is an Africa-wide market development organization supporting smallholder farmers and other actors through modern strategies in commercialization and market access. Our major goal is to ensure that we improve the cassava value chain while providing the much needed jobs through franchising.
Where did you hear about the Nestlé Creating Shared Value Prize?