Reverse, Halt & Prevent Heart & Many Other Chronic Diseases in Children & Adults By Treating the Cause With Plant Based Nutrition (PBN)

Switching to PBN can reverse & halt the epidemic of key chronic diseases, save insurance systems worldwide & save enormous amounts of water

Photo of Charles Weller
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Patient Value, LLC

Year founded


Initiative stage

  • Established (the solution has passed the previous stages and demonstrated success)

Annual budget in 2017 (USD)

  • $10k - $50k

Number of beneficiaries impacted so far

  • 1,000 - 5,000

Organization type

  • Social enterprise

Secondary Focus Area

  • Water

Headquarters location: Country

  • United States of America

Headquarters location: City

Cleveland, Ohio

Location(s) of impact

Country 1 USA: 50 states

Website Password: plants

Problem: What problem is this initiative trying to address?

1-Chronic diseases are epidemic worldwide in children and adults, including heart disease, diabetes, hypertension and obesity 2-Chronic diseases now account for the majority of health care costs worldwide (86% in the U.S.). 3-Chronic diseases thus threaten health insurance programs worldwide. "Our so-called health system ... is not sustainable. We cannot afford it." (Nestle retired CEO and Chairman Peter Brabeck). 4-Water is scarce worldwide.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

1-Do what most people think is impossible: Reverse & halt heart and many other chronic diseases in children and adults by treating the cause with Plant Based Nutrition (PBN), which also drives prevention. The science and clinical practice are robust but little known to doctors, and the public. See attachments & videos for detail. 2-Implement in two ways. (1) Focus on U.S. 110 million who receive their health benefits from employers & unions. Advantages are (a) innovation needed in benefit design and how to pay providers is much easier, as the C-suite is decision maker & no government or lobbyist approval required, (b) the long-term treatment needs of patients aligns with long-term financial interests of self-insured payers, unlike the short-term financial interests of insurers facing 1-year rating & fee-for-service providers. (2) Trigger both innovations by government & insurance company health programs worldwide 3-Switching from animal food to PBN saves enormous amounts of water

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

1-Dr. Esselstyn, our partner and a recognized authority worldwide on reversing and preventing heart disease with plant based cuisine has treated about 1,000 people with about 90% adherence for years. President Bill Clinton video (above) and our website demonstrates this solution works and saves substantial money by avoiding costly procedures like coronary bypasses and stents. 2-There are 500-1000 doctors who similarly use plant based cuisine to reverse and halt a number of chronic diseases. See the American College of Lifestyle Medicine website for more information on successes, the science, who they are and global actions. 3-Switching from animal food to PBN can save enormous amounts of water. One cow alone requires over 2.5 million gallons of water over its life. 4-Patient Value, LLC is a new company that focuses on making Plant Based Nutrition a new option for people with heart and certain chronic diseases in self-insured employer and union health plans in the U.S.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

5. Other: a-95% personal investment by principal, 5% from clients. Substantial sweat equity by 3 principals (bios in PV Intro attachment). b-Our revenue model that focuses on the self-insured 110 million sponsors has three parts. (1) A PBN reversal program for people with, say, heart disease that choose the program (various program types) (2) Recurring outcome payment, say yearly, for reversal and maintenance of a person's chronic disease, based on payer savings (in development). Two attached papers detail. (3) A network of PBN providers nationwide is being developed, like Preferred Provider Organizations were created in the 1980s c-Food companies seeking 5 new revenue opportunities, insurers, other entrants & governments are potential strategic partners or consulting clients

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

There are many retail PBN providers with 1-7 day programs & a Medicare 3 month Ornish program. There are also many wellness & prevention programs. No one else in the U.S. focuses on 1-and has the expertise with the self-insured 110 million 2-reversal first (not prevention), & 3-solving the fundamental flaw in how we pay providers & insurers short-term for the chronically ill's long-term needs, & is developing new recurring payments for the chronically ill's lifetime Overseas ideas?

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

Pure accident. Dr. Esselstyn presented his reversal of heart disease with PBN and the underlying science at a community center attended by Chuck Weller. Chuck sees it as the biggest breakthrough in health care treatment and cost reduction he has seen in 40+ years. Chuck is a lawyer who has represented self-insured employers like General Motors for decades, but had never heard it was possible to reverse heart and other diseases that account for about 80% of employer and other private and public payer costs. As a legal matter, self-insured employers have the unique advantages of being able to decide today to offer new benefit options like PBN and how to pay for them, nationwide, without government, insurer or lobbyist approval. Neither of us had heard of the other's areas of experience and expertise before. We put them together in Patient Value, LLC.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Ashoka page or contact
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Attachments (5)

cdw SI 2 step 10-1-17.pdf

“The Self-Insured Two-Step Solution to Health Care Reform” explains the U.S. anomaly of a third of all Americans, 110 million people, get their health coverage through employer and union programs, not government. They can innovate on the entirely new recurring provider and payer payment methods needed to provide the best incentives for treating the chronically ill for years over their lifetime, and health benfit options for patients - without needing government, lobbyist or regulatory approval.

Enthoven Weller Mueller Fundl Flaw 10-19-17.pdf

"There is a Fundamental Flaw that Now Threatens Everybody’s Health Care, and a Solution" Alain Enthoven, Russ Mueller and I argue: short-term payment incentives for insurers and providers in the U.S. are inherently in conflict with the long-term interests of the chronically ill that now account for most health care spending. Our solution is to develop new provider payment systems that pay for treating the chronically ill for good outcomes, on a recurring basis over time.

PV Intro 7-17b.pdf

PBN Key Concepts, Impact, Examples, Patient Value, LLC Team

PV testimonials.pdf

Testimonials from people who switched to plant based cuisine

Cartoon 2 Wiley CABG+DM PNB 11-14.docx

Switching to Plant Based Nutrition -- can often avoid bypass surgery @ $200,00 and reverse Type 2 Diabetes (and reverse and prevent obesity and other chronic diseases) but is rarely mentioned as an option -- that's the opportunity -- worldwide.


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