Vorniceni square: Innovation; Environmental and social impact; Potential for scaling up and/or replication; Financial viability (AquaPark)

The forestation will constitute our response to the Global Warming phenomenon.

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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

NGO "Terra-1530".

Year founded


Initiative stage

  • Growth (the pilot has already launched and is starting to expand)

Annual budget in 2017 (USD)

  • $50k - $100k

Number of beneficiaries impacted so far

  • 5,000 - 10,000

Organization type

  • Nonprofit, NGO, or citizen sector

Secondary Focus Area

  • Water
  • Rural development

Headquarters location: Country

  • Republic of Moldova

Headquarters location: City

Vorniceni village, Inculet street 5-6

Location(s) of impact

Vorniceni village



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Problem: What problem is this initiative trying to address?

Entrepreneurial activity as well is not developed in our country. Moldova being one of the countries of former Soviet Republic remains to be one of the poorest countries in Europe Youth involvement in economic life is reduced, due to limited access to financial resources and an unstable business environment. Most youths believe they have no chance at a better paying job, or a secure future in the country. The main problem we are trying to solve consists of two main points: lack of work places

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

The main idea is to reconstruct the square in Vorniceni Village in the way to create a beautiful place for rest and to provide new work places. The long-term goal is developing of a green area with an international importance. The short – term goal is to make an ecological inspection to cut the old and damaged trees and to plant the new ones (autumn). The global idea is to create an example of a square, having as a back fought that creating such squares in the entire counties can wide the green spaces and provide their sustainability. In order to complete the project we need both financial and human resources. As human resources are involved people from the village. The project will be started in autumn 2015 and has some several steps: creating of roads, small architectural forms, creating of a fence, planting and creating of flowerbeds. The provision of the appropriate care is also stipulated by the plan. The forestation will constitute our response to the Global Warming phenomenon

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

The development of the project is going to be done in several steps: creating of a project (already done), building of small architectural forms (pergolas, pavilions, benches, and fountain) and walk roads; planting of trees, and creating of flowerbeds, providing of wireless Internet. The main customers who will benefit of the solution are villagers and of course every person coming to visit the place for having a rest. Another profit is further appearance of similar green zones all other the world. An indirect profit of such places is providing of a new way of thinking and perception of the world by the youth. From the very start more partners were committed to finding a solution for a community problem of global importance. If we speak about the innovative sides of our project we can mark that no country in the world has samples of such projects. Thereby we can be an international example for creating of such squares all other the world.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

Grants/individual donations/corporate contributions/volunteering etc. Creation of a square will also provide the exchange of experience with other countries, which allows us to involve new financial resources at an international level. Over a period of free years after planting of square the representatives of Forest Research Institute will control the plantation and its quality. Also there will be supplied the necessary care of all the planted trees and shrubs. For providing of this care we will involve people from the village (new work places for youth). The results of creating of a square are really influential. The forestation of the above mentioned land area is a part of the Social-Economic Development Strategy of Vorniceni village for the following 20 years.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

It is an opportunity for more than 5000 inhabitants of Vorniceni village to participate in the project implementation particularly those working abroad that may contribute financially. 2. There are more and more discussions about ecological education in Moldova today but there is a stringent lack of a real model. The respective square, arranged in Vorniceni with the participation of international experts, may become such a model. It may become a best practice for local public administration...

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

On December 14, 2012, the Vorniceni Village Council, Republic of Moldova, approved a decision (nr. 8/16) concerning changing the destination of a land area for the purpose of arranging of a square (2,65 ha), this constituting one of the objectives of the Socio-Economic Development Strategy of Vorniceni village. The Decision of the Village Council to plant trees on the respective public plot was taken due to the mutual initiative of the local civil society and the "Terra-1530" NGO. From the very start more partners were committed to finding a solution for a community problem of global importance... Forests provide a lot of diverse benefits to societies. Besides the fact that wood processing and forest products provide significant contributions to the development of national economies, forests play a major role in maintaining the natural ecological balance.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Participated in previous CSV Prize competitions


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Photo of Petru Botnaru

Thank you, Ramy Elmery.

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