Rural Development.

In transforming Food Retail, NAMPYA is low-tech enabled while using the mobile money solution to collapse the value chain in agriculture.

Photo of Mark Matovu
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name


Year founded


Initiative stage

  • Start-Up (a pilot that has just started operating)

Annual budget in 2017 (USD)

  • $50k - $100k

Number of beneficiaries impacted so far

  • 1,000 - 5,000

Organization type

  • Social enterprise

Secondary Focus Area

  • Rural development

Headquarters location: Country

  • Uganda

Headquarters location: City

Namayumba Town Council in Wakiso District, Central Uganda.

Location(s) of impact

Uganda: Wakiso, Nakaseke,Luwero

Facebook URL

Problem: What problem is this initiative trying to address?

80% of food produced in rural areas gets consumed in urban places but the market is disorganized. Brokers are the largest beneficiaries and not the farmer. Markets are not working here in Uganda because there lacks a proper market infrastructure to support the 6 million population in Kampala-Uganda. As a result, produce goes bad and there're massive delays at the markets. A fundamental flaw points to an inefficiency that only technology can solve.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

NAMPYA is essentially building a commodities marketplace to connect farmers with customers using a business to business model. “The problem with the supply side (the farmers) is futures. The farmer does not know the value of their produce prior to selling it. For instance, the price of tomatoes in Kampala was Ugshs. 3000 a kilo, a month ago. The price of the same is currently Ugshs. 1500 owing to oversupply. What NAMPYA wants to do is use technology to fix this and make it more predictable. Farmers can send SMS to alert NAMPYA of their produce while the staff in the field make bookings on the produce when it’s ready. NAMPYA then uses this data to create a profile about the value of a certain commodity at a certain point in the future thereby creating an organized farmers market.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

As consumer demand for sustainably local grown agricultural products offers unprecedented opportunity for greater financial viability of small-scale farmers, over 1000 farmers now have control over business plans, and having control over business plans means significant improvement in livelihoods (e.g. income) and revalued ecosystems so the resilient soils can sustain ecosystem services and Food security. By our credit lines offered, while the vendors can sell more and deal with their liquidity issues, rural communities can now substantially, morally and economically tap from their young labor force. Natural resources now benefit the people and the communities that possess them in an inclusive manner, as farmers create value addition in sustainably managing natural resources including ensuring protection of ecosystems and minimizing environmental degradation.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

Currently NAMPYA is self funded at 38%, with earned income from the sales of bananas, maize flour, beans and tomatoes to urban retail outlets, kiosks and market stalls(32%) and Bank loan(30%). NAMPYA expects in March 2019 to have its Series A round of funding looking to raise between $300,000-500,000 at an undisclosed valuation. Most of this will go towards exploring new markets and acquiring more efficient Post-Harvest Loss reduction logistics.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

In using tech to transform Food Retails, Mobile Money is a big boon for NAMPYA.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

In June 2014 when researching on how religion affects small business owners in terms of credit, purchasing decisions and the like, I also researched on banana exports from Uganda and this research showed me that it was impossible to export bananas as the price of bananas in Kampala was the same as that in Dubai. This made me look at the value chain in a complex way and felt there was a need to address this problem. I looked at the market not just from the export side of things but from the local consumption perspective and based on my background, I felt this is a problem I could solve.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Ashoka page or contact

1 comment

Join the conversation:


Hi. Your initiative is really promising. It would have been great if you have elaborated about the Mobile Money which is mentioned as the UVP of your enterprise, in terms of how unique is your initiative comparing to others!