“Safe water, forever: Sustainably improving access to water, sanitation, and hygiene with the new, transformational Pure Shores technology”

This is to localize chlorine production for an all-in-one solution to WASH via use of chlorine bleach, fighting enteric illnesses.

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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

SORAK Development Agency

Year founded


Initiative stage

  • Start-Up (a pilot that has just started operating)

Annual budget in 2017 (USD)

  • $100k - $250k

Number of beneficiaries impacted so far

  • 10,000 - 50,000

Organization type

  • Nonprofit, NGO, or citizen sector

Secondary Focus Area

  • Rural development

Headquarters location: Country

  • Uganda

Headquarters location: City


Location(s) of impact

Mubende District -Central rural Uganda



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Problem: What problem is this initiative trying to address?

In Mubende district 7,000 children miss school per day due to enteric diseases and 30 children are admitted due to enteric diseases per day in each of 62 health units. Over 50% of expectant mothers deliver from unsafe and unhygienic delivery beds leading to infections and attendant infant and maternal mortality. Pure Shores chlorine sterilizes medical tools and delivery suites eliminating the primary causes of infection at the time of delivery. Water source contamination is high where latrine coverage stands at 45%.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

This is to leverage the model we have established during our pilot and replicating its impact. This model combines the use of a new innovative technology with participatory theatre educational platform to drive behavior change to eliminate water-borne diseases. The root causes of the cycle of water-borne illness falls in a few standard places which we will strategically address: Hands – Pure Shores is placed at the exit of every latrine and entrance to every food hall for mandatory hand washing; Drinking Water – All drinking water is treated for consumption; Water purified with Pure Shores is also bottled and sold at a subsidized price within the community. Sanitation – surfaces of the healthcare clinic, maternity ward, and food halls are disinfected with Pure Shores. This integrates technology, social mobilization with a social entrepreneurial approaches with ability to reach thousands of deserving population at minimal costs.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

In a period of 9 months, this innovation has promoted safe sanitation and hygiene practices to 11030 ‘in school’ children who were provided with hand washing facilities supplied with chlorine bleach to be used in treating water for hand washing. Another 19,080 adults attending 2 pilot health units have been provided with safe chlorine bleach treated water. A total of 520 mothers have delivered on beds that have been sterilized with our pure shores chlorine bleach product. The two pilot health units that used to have an average 30 children suffering from enteric diseases per week now record only 5 cases per week. There has been a tremendous reduction of child absenteeism from school due to water borne related illness in the 5 pilot schools. All the children delivered during this period have survived infant illness related to poor hygiene and sanitation as a result of supplying breast feeding mothers with this unique pure shores chlorine bleach.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

We are financed by Untapped Shores Inc. USA- the inventors of the Pure Shores technology. The district willing to make 30% contribution to the project .Effective results and increasing knowledge drives the demand of a clean water intervention. This pilot project has exceeded expectations and demand for expansion is urgent. As demand continues to grow as do safe water and chlorine bleach sales as does expanded local government engagement creating a cycle that will continuously strengthen the sustainability of this initiative. SORAK team is dedicated to build on our current success, nurture collaborative relationships with our local government while fostering expanded engagement to our initiative, and continue to explore the versatility of the Pure Shores chlorine bleach.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

Promoting WASH with the new Pure Shores chlorine generator is a unique and powerful approach; as it is the first all-in-one solution to the total WASH problem; it is low cost and easily scalable; participatory theatre drives behavior change targeted at school age children. Children-teaching-children through an interesting and attention-grabbing medium is powerful and unique!. The schools and villages are paying for 30% of the cost.The model has proven to be social transformational.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

The Pure Shores CPS technology was developed by the USA-based charity, Untapped Shores, to introduce sustainability to the global safe water crisis. While living in Uganda in 2013, the founder of Untapped Shores spent a considerable amount of time in the rural, hard-to-reach areas of the country. It was in these areas that the water supply-chain was clearly unreliable. Untapped Shores set out to create a low-cost technology to solve not only the safe water problem, but also the complimentary sanitation and hygiene issues. Hence a portable Pure Shores device was created to localize the creation of the global gold standard for water purification, sodium hypochlorite (chlorine bleach), with only salt and sunlight. Thus, unlimited liquid chlorine bleach can be created, instantly eliminating water-borne disease from a community.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Ashoka page or contact
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Attachments (2)


A child washing hands after visiting a latrine at Lwawuna Primary school Nabingoola Mubende Uganda, another project piloted school.


SORAK team leader and Untapped Shores International Project partners at on of the handwashing facilities where water is treated with chlorine bleach-Precious Child learning centre Lusalira Mubende Uganda.

1 comment

Join the conversation:


The idea is promising but I feel that you have to incorporate some more technologies to clean the water, apart from chlorine only. It is very difficult to clean the source water, if it is huge or more in numbers. Yo can also think of using rainwater for the purpose. For hygiene, how to educate, make a part of lifestyle, and providing essential infrastructure are necessary. How do you take care of them?