Saving Brains

Saving brains create an opportunity to women and children to get awareness, diagnosis, & followup for nutrition and early brain development

Photo of United Care Foundation Pakistan
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

United Care Foundation

Year founded


Initiative stage

  • Growth (the pilot has already launched and is starting to expand)

Annual budget in 2017 (USD)

  • $50k - $100k

Number of beneficiaries impacted so far

  • 1,000 - 5,000

Organization type

  • Social enterprise

Secondary Focus Area

  • Rural development
  • Nutrition

Headquarters location: Country

  • Pakistan

Headquarters location: City


Location(s) of impact

Country 1: Pakistan City A: Lahore City B: PatoKi City C: Phool Nagar City D: Rahim Yar Khan City C: Su-e-Asal


Facebook URL

Twitter URL

Problem: What problem is this initiative trying to address?

The early years of a child’s life are critical for brain development, with more than one million new neural pathways formed every second during a child’s first 1,000 days. The adversity children face during this critical window in childhood – including poverty, poor health and nutrition, maltreatment, and insufficient opportunity to play and learn – disrupts this normal brain development, causing setbacks that last into adulthood.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

The project is about providing health awareness and treatment to mothers and children to get children's early two years of age a healthy brain so that they could have a healthy life ahead. To be true we cannot do this without helping mothers during pre and post delivery and mother & child care. This project approaches masses, communities and families with health awareness and assistance within their local infrastructure and social & cultural behavior. This idea has a self sustaining approach by partnering other stockholders like: health providing organization, and medical institutes; to serve, generate revenue with a scale able approach. The end beneficiaries will be benefited by creating awareness and providing services for maternity, nutrition of mother and children. The primary focus is to develop sound mind & bodies so that they could lead healthy lives.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

UCF has served following number of Women in 2017. 603 Total Women (Average Women per month: 86): (Average Women per year: 1032) 353 Total Children (Average Children per month: 51): (Average Children per year: 612) Women with hormonal/ Gynecological issues, nutrition and diet awareness:156 Child birth delivery case:2 Women with birth child issues, nutrition and diet awareness:80 Women with diabetes, Hormones issues:365 Children from 1st to 3rd year of age:314 Infants, nutrition (Infants & 1st year of age):39

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

Total of Funds Received in F/Y 2016-17: Grants are as follows: Funds raised from donor partner organizations are as follows: 1 United Christian Federation Canada: 9078.15 US $ 2 Samaritan's Purs: 25397.77 US $ 3 Local Fund Raising: 3089.62 US $ Earned Income is as follows: 4 UCF has established a laboratory for medical tests which generate revenue for this project, Revenue (Human Diagnostic Lab) raised in 2016: 31671.24 US $.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

Medical Awareness, diagnosis, treatment & followup for women and children in low income communities

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

My two friends who are now my co-partners have been involve in medical diagnosis and non profit sector, I was involved in a business firm. On a friendly sitting my friend started talking about the increasing ration of deadly diseases like Hepatitis C, in Pakistan, The figures are alarming, So we decided to do an experiment if we could make a difference,We arranged first medical camps to only provide free diagnosis in a rural area, it helped us to understand the need and the solution. the most important, to be true, I was fed up of my job and I wanted lead a life without limits, and I wanted to make money, but this thought gave me inspiration that I could make money and social change to others too.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Social media


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