Sports & Agribusiness for Employability and Enterprise

SEP’s unique Football Program leverages the power of football as a tool to Mobilize and sensitize youth and the community on Agribusiness.

Photo of Festus Juma
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

SEP Youth Project

Year founded


Initiative stage

  • Scaling (the solution has passed the previous stages and is growing its impact on a regional or global scale)

Annual budget in 2017 (USD)

  • $50k - $100k

Number of beneficiaries impacted so far

  • 1,000 - 5,000

Organization type

  • Nonprofit, NGO, or citizen sector

Secondary Focus Area

  • Water
  • Rural development

Headquarters location: Country

  • Kenya

Headquarters location: City


Location(s) of impact



Facebook URL

Society Empowerment Project (Oyugis, Kenya)

Twitter URL

@Kenya SEP

Problem: What problem is this initiative trying to address?

The region is characterized by vicious circle of poverty and food insecurity. The youth face unemployment and lack of meaningful leisure /social activities. This exposes them as violent perpetrators and community suspects hence engage in violence and die for the politicians, while others end up in police custody -. Politicians take advantage of desperate youths, buy them illicit brew and use them in causing mayhem.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

SEP uses the power of sport to convene girls, young women and boys to educate them on Agriculture and Agribusiness. Give them opportunities to practice the basic skills that they need to be empowered in Agriculture as a source of food security, income and self employability. SEP through its well designed football programmes is determined to watch the girls, young women and boys change towards defining their own destiny to socio – economic development. We want the youth to see that they are special, they have talents, they have skills; that they can participate in decision-making, and they can participate in farming – things which are not always recognized by the community. That the youth can be seen as field workers, as trainers and model farmers, and help see themselves as important economic producers. This is being achieved through training the youth as Community Mentor Coaches.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

The project has impacted on the community by ensuring food security to over 350 families. In a ripple effect, this actually reaches out to over 3500 members of the community since a family can host up to 10 people in this region. Parents have been relieved through schools fees subsidies; teachers confirm that most young people have basic class requirements thus improving on their performances. At community level, since most youths are meaningfully engaged, local administration have less criminal cases to handle unlike before when most youths were left idle. About 1600 youth are able to generate their own source of income through Agribusiness programme, thus reducing dependency ration a cross the wider community.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

SEP Football and Agribusiness for Employabity and Enterprise is currently funded through the FIFA'S Football For Hope (FFH). FFH gives to the programme 50% of the total budget. Other sources of funds are from the local community who donate free farm plots for farming - this could take up to 20%; Schools offer free fields for football sessions - 15%; Constituency Development Fund also funds SEP on Agriculture to a bout 15%

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

Football and Agribusiness for youth empowerment and employability is the uniqueness/ Innovation.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

Many young people are known not to be attracted to Agriculture because of its image, insecurity, lack of competitiveness and lack of support and this is why ‘SEP’ recognizes that there is natural affinity between young people and sports which can be used to open dialogue about a range of pertinent issues affecting them. In this respect ‘SEP’ has identified football as a powerful tool that can be used as a positive vehicle to promote good practices focusing on youth and women empowerment and employability through agribusiness. SEP is willing to share ideas on how this can be achieved.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Social media


Join the conversation:

Photo of Marg Leijdens

Dear Festus, your initiative sounds a good approach. What I am not clear about is how you implement the activities. You stimulate the youth to play football, but you also train them in agribusiness skills. How do you get to the step that you have secured food security for so many people? Do the youth then start farming at home? Or do you have access to an area where they can learn? Would like to know more about it!
In our project in Tanzania, we also include sports. We sponsor the football competition in the villages and take advantage of many young people gathering to motivate them for farming and remind them of important farming activities. You can see our project here:

Photo of Festus Juma

Dear Marg,
Thank you for the very noble questions:
Foremost, you realize that there has been and still exists a gap on how football is linked with Agriculture. In addressing this, SEP has developed integrated life skills games that allow Agriculture to be trained in the pitch, and not only off the pitch as we used to do before. Hence, we have put our football and Agriculture training into the following thematic areas:
1: Agriculture for Employability - Through integrated football training session, we explore various areas through which agriculture contributes to employability and enterprise - games are designed that self explain these concerns.
2: Myths a round Agriculture as is perceived by the youth/young people: In Africa, and almost across the world, the young people associate Agriculture with lack of proper education, ie Farming is for those who failed in school; agriculture is for the poor, for the old or is a form of punishment. A game has been developed to help demystify these myths.
3: Agriculture for Food Security - How does Agriculture provide food security?
4: Agriculture and Health living: How does Agriculture promote healthy living among players and the wider community?
5:Agriculture and increased access and retained in schools, etc

In this context, Football sessions re used to educate through lifeskills, hence as much as we learn football skills, we also train the youth on the importance of taking part in Agriculture.

In your second question, the youths who are trained in the pitch are again trained, this time a round off the pitch (From the SEP Nucleus /demonstration Unit) on good agricultural practices using SEP curriculum. They are then supported through the provision of fertilizers, seeds and field follow ups to ensure they correctly replicate their kills in their farms. The support is given by SEP trained Community Mentor Coaches.

With this approach, the youth become part of economic production in the community, help achieve food security through their agricultural produce and create employment opportunities among themselves as well as meeting their school related costs.

Conclusion: Yes, we train both football and Agricultural skills, and agriculture in this context is trained both in and off the pitch.
Thank you

Photo of Marg Leijdens

Dear Festus,

Thank you for your elaborate answer. I understand now that you really integrate the football and the opinion making and life skills training with the football playing. That is really great! In this way teh young people will get a positive associated feeling with agriculture, which is so important.
I think we can learn from your experience to combine football with agriculture training intensively.
Wish you good luck!

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