Svadha WASH - Sanitation Ecosystem Builder

Svadha is a B2B social business improving access to sanitation through aggregation and innovation, an army of entrepreneurs, and ICT.

Photo of Svadha
4 5

Written by

I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Svadha WASH Pvt. Ltd.

Year founded


Initiative stage

  • Growth (the pilot has already launched and is starting to expand)

Annual budget in 2017 (USD)

  • $50k - $100k

Number of beneficiaries impacted so far

  • More than 100,000

Organization type

  • Social enterprise

Secondary Focus Area

  • Water
  • Rural development
  • Nutrition

Headquarters location: Country

  • India

Headquarters location: City


Location(s) of impact

India: 75% of the Districts and 50% of the Blocks in the State of Odisha


Twitter URL


Problem: What problem is this initiative trying to address?

Though the sanitation sector is very crowded with demand-only actors, few organizations also integrate supply chain improvements. The fragmentation of the sanitation market results in poor access, availability, affordability, and awareness of quality products and insufficient variety for different customer situations and aspirations. Svadha is focused on improving this situation in Odisha and Bihar which have 22 million addressable households.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

Svadha is organizing the fragmented sanitation value chain and providing access to a variety of quality, affordable, and sustainable sanitation solutions through innovation and aggregation, an entrepreneur-led (B2B) model, and ICT integration. From end-to-end, Svadha performs product and service innovation using market research and design-thinking, supply chain operations, logistics, direct sales, and service delivery.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

Svadha's mission is to be the ecosystem integrator for the fragmented sanitation sector in order to create and sustain jobs for sanitation entrepreneurs and bring the dignity and health benefits of toilet ownership to households. Svadha also provides Svadha Green, waste management products which contribute to environmental sustainability through processing waste more quickly and suppressing disease-causing organisms to prevent groundwater contamination and create compost. Svadha currently has 400 entrepreneurs and has reached 200,000 end-consumers with sanitation products.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

As a social business, we are built for sustainability and scalability. We generate revenue from product and service sales across our three sales tiers – mostly to our entrepreneurs. Svadha has grown rapidly; the revenue growth between 2016 and 2017 was 190%. In the most recent fiscal year, Svadha reached ~$300,000 USD annual revenue. As Svadha has been growing to reach economies of scale, 60% of the budget is covered by revenue and 40% by grants.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

Market : quality, variety, convenience Sector: in-house innovation, focus on supply & entrepreneurs

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Ashoka page or contact


Join the conversation:


How do you work to address bio-medical waste from households epically faminine hygiene product ? Please check out my project SEHER . I would love to discuss more on this with you. We are currently helping some villages in maharashtra establish disposal units through incinerators.

View all comments