The 21st Century Digital Farmer! Program

We Empower Farmers to Reduce Post-Harvest Losses & Increase their Incomes by providing Training, Solar Drying Technology and a Ready Market!

Photo of Didas Mzirai
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Mucho Mangoes Ltd

Year founded

2015

Initiative stage

  • Growth (the pilot has already launched and is starting to expand)

Annual budget in 2017 (USD)

  • $10k - $50k

Number of beneficiaries impacted so far

  • 500 - 1,000

Organization type

  • Social enterprise

Secondary Focus Area

  • Rural development
  • Nutrition

Headquarters location: Country

  • Kenya

Headquarters location: City

Taveta

Location(s) of impact

Kenya, Taveta,
Ready to scale to Mwatate, Voi, Wundanyi, Makueni, and Kibwezi

Website

www.muchomangoes.com

Facebook URL

https://web.facebook.com/MuchoMangoes/

Twitter URL

https://twitter.com/MuchoMangoes

Problem: What problem is this initiative trying to address?

A large portion of all fresh produce is lost worldwide after harvest. Losses are estimated at 20-40% in developing countries and 10-15% in developed countries, depending on the crop. In Kenya, About 45% of Rural Smallholder Farmers produce is lost due to post harvest losses & reduced fruits quality. These loses are experienced mainly by small scale farmers, 50.6 % of them being women who are depended by their families. Majority smallholder farmers cannot afford the cost of conventional cold rooms needed to reduce losses

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

We Mobilize and Organize Farmers into Groups, Construct Farmers Produce Collection Centres with a low Cost Cold Storage Facility for each of the group using the University of Nairobi Coolbot Technology, Provide farmers with free training on horticultural crops pre and post- harvest handling skills, Crop Pests and Diseases Control, with much emphasis on sustainable organic production, to enable them to mass produce better quality products using materials and resources that are found within their own backyards. Farmers interested in chemical production are also trained on how to apply chemicals responsibly. An emphasis on organic production and responsible chemical application is to help reduce the use of highly toxic pesticides which have immediate adverse effects on human health, wildlife, local food sources and biodiversity.
We then provide the farmers with a ready market by buying their mangoes at a good price, dry the mango using a solar dryer and we sell to Int. food Distributors

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

We realized that Despite the fact that internet plays a critical role in Africa's social economic development, including agricultural market platforms, access to new & modern technology agricultural information, Most African farmers are excluded from the Global Digital Community
To equip the 21st Century rural smallholder farmer to optimize production, we started “The 21st Century Digital Farmer! Program” which are Mobile ICT centres that provide 3 month training to rural farming populations on a 2 hour per day model to allow them to work on their farms. The Mobile ICT Centres provide both agricultural production & ICT Skills training & have contributed in integrating farmers into the Internet, enabling them to interact with online market platforms. We increase farmer’s incomes by helping them to improve yields & quality, and by providing them with a Ready market. We also Create Wealth & Job Opportunities for the local Communities through packing & processing, thus Reducing Poverty

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

So far, 100% of our Farmers Capacity Development Initiatives have been supported by donors/Partners whom we have attracted. These are grants that have been given by a Corporate entity and donor organizations. The Grants received constitute at least 25% of our annual budget.
100% of our Core Business activities have been funded by Capital invested by our Founder. This Constitutes at least 75% of our Annual Budget. This program is sustainable as Mucho Mangoes Ltd is a social enterprise model that generates sustainable revenues from buying mangoes from farmers, and then selling the mangoes as fresh and processed/dried mango slices and pectin powder. We plan to be reinvesting some of our profits and also leverage existing Government & donor funded farmers support programs to Train our farmer

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

Mucho Mangoes aggregates rural smallholder farmers to produce the best quality, healthy Mangoes for international food distributors whose problem is inadequate supply of High quality products, through providing Training and low cost cold storage at the farmers location, and by providing a Ready and Reliable Market for the farmers Produce!

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

I remember sitting in a tree as a very young boy with mango juice dripping down my chin. I loved mangoes. And I still do. But I don’t love the unacceptable & avoidable wastage in our industry where one in two mangoes don’t make it to the market. I was born out of wedlock, neglected by parents & brought up by my grandmother in extremely harsh living conditions. As a young boy from a poor family, I had to work during my school holidays, picking mangoes for a fruit exporting company in order to make ends meet. Having worked for a fruit export company, I witnessed firsthand how poor, rural smallholder farmers are exploited by middlemen & their products graded at the point of exit, leaving them with a lot of rejects which end up flooding the local markets & rotting just because they don’t meet the required international standards. It was therefore my childhood dream to come up with a solution

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Social media

4 comments

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Photo of Mouhamadou Moustapha Seck

Congratulations for your promising initiative. Go ahead.

Photo of Didas Mzirai

Thank you so much for your kind words of encouragement, Maohamadoe Moustapha Seck! I really appreciate

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