The 21st Century Digital Farmer! Program
We Empower Farmers to Reduce Post-Harvest Losses & Increase their Incomes by providing Training, Solar Drying Technology and a Ready Market!
I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.
Mucho Mangoes Ltd
Growth (the pilot has already launched and is starting to expand)
Annual budget in 2017 (USD)
Number of beneficiaries impacted so far
Secondary Focus Area
Headquarters location: Country
Headquarters location: City
Location(s) of impact
Ready to scale to Mwatate, Voi, Wundanyi, Makueni, and Kibwezi
With 71 years old Mzee Peter Maloti Sang'eno, a small scale farmer in Taveta, rural Kenya, who has benefited from our Mango Production and ICT Skills Training Program. He can now use Computers and the Internet to search for agricultural information and solutions online, as well as interact with online market platforms
With 84 years old Mzee Simon Ngari, a Smallholder farmer in Taveta, Rural Kenya, who has benefited from our Mango Production and ICT Skills Training program through The 21st Century Digital Farmer! Program, an initiative of Mucho Mangoes Ltd.
As a Young Boy from a very poor family, I had to work during my school holidays, picking Mangoes for fruit exporting Companies, in order to make ends meet, and that's how I witnessed firsthand, how poor, rural smallholder farmers are exploited by Middlemen, and the products graded at the point of exit, leaving them with a lot of rejects which end up flooding the local markets and rotting, just because they don't meet the required standards!
Mama Judith Frida Saineye is one of our beneficiaries in the Mango Production and ICT Skills Training, through The 21st Century Digital Farmer Program. Apart from training, we are also offering them with a ready, reliable market for their farm produce
Youth in Rural Farming Communities in Taveta, Rural Kenya, have benefited immensely from our Mango Production and ICT Skills Training program through The 21st Century Digital Farmer Program. The use of ICT in Agricultural production and value addition is a good attraction for Young people to venture into or participate meaningfully in agriculture. The skills also enable them to improve their employ-ability, as well as their communication skills
Apart from Training, Mucho Mangoes support farmers throughout the Production process, including linking them to affordable and inclusive agricultural finance and organic farm inputs, as well as extension services
Mama Masamo, a small scale farmer in Taveta, Rural Kenya, participating in Mucho Mangoes 21st Century Digital Farmer Training program on pre and post harvest crops handling skills, and ICT, Which enables them to utilize the Internet as a tool for optimizing agricultural production and accessing markets.
Women and Youth constitute more than 80% of the participants in our Mango Production and ICT Skills Training, through The 21st Century Digital Farmer Program, an Initiative of Mucho Mangoes Ltd
Problem: What problem is this initiative trying to address?
A large portion of all fresh produce is lost worldwide after harvest. Losses are estimated at 20-40% in developing countries and 10-15% in developed countries, depending on the crop. In Kenya, About 45% of Rural Smallholder Farmers produce is lost due to post harvest losses & reduced fruits quality. These loses are experienced mainly by small scale farmers, 50.6 % of them being women who are depended by their families. Majority smallholder farmers cannot afford the cost of conventional cold rooms needed to reduce losses
Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?
We Mobilize and Organize Farmers into Groups, Construct Farmers Produce Collection Centres with a low Cost Cold Storage Facility for each of the group using the University of Nairobi Coolbot Technology, Provide farmers with free training on horticultural crops pre and post- harvest handling skills, Crop Pests and Diseases Control, with much emphasis on sustainable organic production, to enable them to mass produce better quality products using materials and resources that are found within their own backyards. Farmers interested in chemical production are also trained on how to apply chemicals responsibly. An emphasis on organic production and responsible chemical application is to help reduce the use of highly toxic pesticides which have immediate adverse effects on human health, wildlife, local food sources and biodiversity.
We then provide the farmers with a ready market by buying their mangoes at a good price, dry the mango using a solar dryer and we sell to Int. food Distributors
Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work
We realized that Despite the fact that internet plays a critical role in Africa's social economic development, including agricultural market platforms, access to new & modern technology agricultural information, Most African farmers are excluded from the Global Digital Community
To equip the 21st Century rural smallholder farmer to optimize production, we started “The 21st Century Digital Farmer! Program” which are Mobile ICT centres that provide 3 month training to rural farming populations on a 2 hour per day model to allow them to work on their farms. The Mobile ICT Centres provide both agricultural production & ICT Skills training & have contributed in integrating farmers into the Internet, enabling them to interact with online market platforms. We increase farmer’s incomes by helping them to improve yields & quality, and by providing them with a Ready market. We also Create Wealth & Job Opportunities for the local Communities through packing & processing, thus Reducing Poverty
Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?
So far, 100% of our Farmers Capacity Development Initiatives have been supported by donors/Partners whom we have attracted. These are grants that have been given by a Corporate entity and donor organizations. The Grants received constitute at least 25% of our annual budget.
100% of our Core Business activities have been funded by Capital invested by our Founder. This Constitutes at least 75% of our Annual Budget. This program is sustainable as Mucho Mangoes Ltd is a social enterprise model that generates sustainable revenues from buying mangoes from farmers, and then selling the mangoes as fresh and processed/dried mango slices and pectin powder. We plan to be reinvesting some of our profits and also leverage existing Government & donor funded farmers support programs to Train our farmer
Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?
Mucho Mangoes aggregates rural smallholder farmers to produce the best quality, healthy Mangoes for international food distributors whose problem is inadequate supply of High quality products, through providing Training and low cost cold storage at the farmers location, and by providing a Ready and Reliable Market for the farmers Produce!
Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.
I remember sitting in a tree as a very young boy with mango juice dripping down my chin. I loved mangoes. And I still do. But I don’t love the unacceptable & avoidable wastage in our industry where one in two mangoes don’t make it to the market. I was born out of wedlock, neglected by parents & brought up by my grandmother in extremely harsh living conditions. As a young boy from a poor family, I had to work during my school holidays, picking mangoes for a fruit exporting company in order to make ends meet. Having worked for a fruit export company, I witnessed firsthand how poor, rural smallholder farmers are exploited by middlemen & their products graded at the point of exit, leaving them with a lot of rejects which end up flooding the local markets & rotting just because they don’t meet the required international standards. It was therefore my childhood dream to come up with a solution
Where did you hear about the Nestlé Creating Shared Value Prize?