The #GiveHealthy Movement

Changing what people donate to food drives from processed canned food to fresh fruits and vegetables because hunger is a health issue.

Photo of Patrick O'Neill
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Written by

I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Amp Your Good, Inc.

Year founded


Initiative stage

  • Established (the solution has passed the previous stages and demonstrated success)

Annual budget in 2017 (USD)

  • $100k - $250k

Number of beneficiaries impacted so far

  • 5,000 - 10,000

Organization type

  • For-profit

Headquarters location: Country

  • United States of America

Headquarters location: City

Mendham, NJ USA

Location(s) of impact

United States: NYC, Newark (NJ), Washington, DC, Greenwich (CT), and many other cities Canada: Fort McMurray (Alberta Province)


Facebook URL

Twitter URL

@givehealthy @ampyourgood

Problem: What problem is this initiative trying to address?

Donating food to food drives in one of the most popular forms of giving in the United States. However, traditional food drives are limited to non-perishable food items - typically highly processed, cheap canned food lacking in nutritional quality. People who struggle with food insecurity also struggle with high rates of diet related health issues, things like obesity, diabetes and more. What they need is access to healthy food.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

We have developed a food drive model that enables people to donate healthy food - things like fresh fruits and vegetables so that hunger relief organizations can distribute healthy food to the people who turn to them for help.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

The #GiveHealthy Movement was launched in May 2017. It has grown rapidly and is now supported by a wide range of people and organizations focused on healthy food access. Hunger relief organizations such as Feeding America, Share Our Strength and WhyHunger support the movement. Others include the Center for Science in the Public Interest, the Academy of Nutrition and Dietetics, the Food Trust, Wholesome Wave and Foodtank.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

Our business model is a retail-wholesale model. People donate healthy food by purchasing food items on the Amp Your Good platform for the purpose of donating that food to a specific hunger relief organization. They pay a retail price when they purchase the food. Amp Your Good sources the food at a wholesale price.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

We have developed a unique set of services and business model to address an identifiable and solvable problem. People like to donate food to support those facing hunger (food insecurity). We ensure that its the right kind of food.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

I grew up in a family restaurant business in a rural area and worked in that business from the age of 9 until I left for college. Our family restaurant doubled as the informal soup kitchen for our community. So I learned at an early age to help others with food and, from my parents, that you helped people with good food. As the number of people needing food assistance grew in the aftermath of the Great Recession (US), I was involved with a number of food drives via my church and through the school my children attended. It struck me that while people had the best of intentions, they were donating unhealthy food, not realizing it would really help the people they wanted to help. I thought there had to be a better way.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Upon recommendation from others

1 comment

Join the conversation:

Photo of Sage Lancaster

Hi Patrick. I was really glad to read about the Give Healthy movement and Amp Your Good. I have seen this recurring pattern of the wrong foods being donated in food drives and I am so encouraged to hear about an organisation addressing this issue. You are creating great shared value, and tackling something that will ultimately lead to less health issues for those who do not have enough to eat. Really excited about this! Best of luck.