The India Campaign
Developing TheIndiaCampaign.com with 120 top India city websites,starting with MumbaiIndia.com and NewDelhiIndia.com to benefit ALL OF INDIA
I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.
Greater Media Group
Start-Up (a pilot that has just started operating)
Annual budget in 2017 (USD)
Number of beneficiaries impacted so far
Secondary Focus Area
Headquarters location: Country
Headquarters location: City
Mumbai (Bombay) India
New Delhi India
Lubbock Texas USA
Location(s) of impact
Can name 100 more if you would like, they're all in India.
India has a population that has exceeded one Billion and will soon exceed China as the most populated country in the world. India has the largest percentage of under 25 year old population at over 50%. Even though India is an IT giant, it's own population is just now coming into it's own with Internet use at an astounding fast rate.
What will happen in India over the next decade will reveal a sleeping giant that has awakened to the light of the world, outshining it to spread light globally.
Problem: What problem is this initiative trying to address?
It has been said that India does not represent itself well to the world, we want to give India a new voice.
India is possibly leading the world in need, not only in Nutrition, Rural Development and Water, but so much more that we can address and help with. We believe social and community change, including these specific aspects can happen with online communication, information, positive examples and solid solutions to resolve these problems.
Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?
We will be focusing on all India issues, from water, food, nutrition, development, health, housing, farming, population, corruption, employment, culture, music, Government, religion, politics to the simplest things like fun.
What we have done in Texas with http://TexasHillCountry.com will be used as the model for India and social change since we're successful business creators turning social entrepreneurs.
Bringing all the cities together, all the young people together and involving them will begin a movement of their own design. By reaching out to the huge population of young people on the medium that they use daily, online Internet, social media and music, we can introduce, educate and initiate action to make changes to their country.
The young people are the future, they will make the change if we offer them the opportunity and ability.
So join us and make this happen for India.
Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work
Since we have only just begun, we cannot claim huge impact yet. We have been talking with bloggers, photographers, videographers, businesses, services, social services, and many many more with very positive feedback and desire to be a part of this campaign. So, if positive feelings and hope for the future count as "impact", then we have already succeeded.
But, we want this campaign and any income it produces to grow the effort, and allow these commercial strategies to improve human and environmental well-being, while maximizing social impact.
Then we'll develop the sister campaign and sites. http://HelpAid.org, http://HelpAidOrganization.com, http://AidAssociations.com, http://AidCharities.com, http://AidAnimals.org, http://AidChildren.org, http://AidFarmers.com, http://AidFemales.com, http://AidHomeless.com, http://AidHungry.com, http://Aidill.com, http://AidSick.com, http://AidJobless.com, http://AidOrphan.com, http://AidPoor.com, http://AidThirsty.com, http://AidWidows.com for even more impact.
Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?
Our revenue model will be what were already doing with some of our Geo regional websites in Texas. One example is "http://TexasHillCountry.com" the traffic to this regional website is several million per month. This one website and social media partner is producing approx $25,000 per month CPM, well over a quarter million dollars per year. That number does not include any direct sales for businesses, which we believe will be strong in India's cities.
Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?
Other organizations dont have all the city GEO Domains,experience or passion we have for this effort
Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.
The first time I came to India, I realized what an awesome energetic and spiritual country of beautiful people this was. Then, as I spent more time in India, I realized the potential of this country, people and culture and that allowed me to see the untapped possibilities. Every trip, twice in the early 1980's, then again in early 2000 and now, after I have raised my family, retired from my career and become fairly sufficient with my IT business. I knew it was time to return and use my background, experience and new found passion for something really good.
Since I have arrived, two weeks ago, everything seems to be falling in place and now this contest could be the icing on the cake for "India's Time", so THIS is my "Aha!" moment.
Where did you hear about the Nestlé Creating Shared Value Prize?