The World's First Customizable Smoothie Vending Machine

It's a nutritious, custom vending machine for smoothies. A device that will allow customers to pick their own drinks at their fingertips.

Photo of Ramy Elmery
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Symphony Machine LLC

Year founded


Initiative stage

  • Start-Up (a pilot that has just started operating)

Annual budget in 2017 (USD)

  • $10k - $50k

Number of beneficiaries impacted so far

  • 1,000 - 5,000

Organization type

  • Social enterprise

Secondary Focus Area

  • Nutrition

Headquarters location: Country

  • United States of America

Headquarters location: City

Washington, D.C.

Location(s) of impact

Alexandria, Egypt


Facebook URL


Twitter URL

Problem: What problem is this initiative trying to address?

Healthy Nutrition is usually hard to come buy on a daily basis especially for underprivileged children, that's why having Nestle providing the canisters of the healthiest ingredients produced for mankind consumption "Superfoods" "Brain Foods" utilizing the convenience of the "Symphony" machine, we would be able to feed "The Children" without even increasing the production of food doing so by eliminating the waste of "Fruits & Vegetables" readily available at your fingertips in a convenience, cost efficient setting.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

The “Smoothie Vending Machine” is a breakthrough technology innovation in food, beverages and nutrition. This will capture the competitive advantage needed globally and would drive Food & Beverage businesses to the sky. By introducing such innovative new technology we would have the advantage of being “First to market” and will have an amazing cost effective sustainable healthy offering making nutrition accessible for everyone not only in the U.S. & Europe but the world. 
The Smoothie Vending Machine will also strengthen “Food and Beverage” global network & reputation by offering Healthy alternatives to the sugary, syrup, colored drinks. With the current global health conscious “The Smoothie Vending Machine” will take the World by a storm. I see it in Gymnasiums, Airports, Universities, Schools, Movie Theaters, Train Stations, Hospitals and but not least Corporate Offices around "The World" utilizing Nestle's presence globally. Children will stay healthy & don't need medicine.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

The Smoothie machines are operational in Alexandria, Egypt providing healthy smoothies, super foods "Ginger" nutritious foods "Carrots and Lemon" to poor school children in "Sidi Bishr" donated by the local food processors' and factory owners in the local area. Assuring that at least 3000 children ages between 6 to 14 years old have their daily dosages of vitamins, flavonoids and cancer fighting nutritious roots, mixed with green apples and beets. Social impact proves that those kids don't get sick "even a flu during the flu season" Environmental impact would be utilizing the good fruits and vegetables by giving it to the children before the produce gets spoiled and trashed away. So it's like hitting two birds with one stone "Eliminating the waste and at the same time feeding the children". We can mirror such success in every country utilizing Nestle's global presence. The Children would be able to Mix & Match between ingredients, appealing to all tastes and flavors mixed in own cup

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

We provide--Symphony-- "The Machines", made by Samsung's latest touchscreen technology, while individuals/Nestle donate/provide the pureed "Fruits & Vegetables" and to continue operating and serving bigger numbers of children as well as widening the coverage of beneficiaries we would need corporate contributions from F&B companies OR Farmers, as well as government grants. The most amazing revelation is that the healthiest ingredients are the cheapest in value and easy to come by if we just puree and Juice it and make it readily available in Canisters, i.e "Ginger & Carrots". The children would be able to customize their own drink (Pick Pick Pick "3 Toppings" then order, all dispensed like a swirl in their own cup) up to 20 Ingredients per machine to pick and choose from. Cool & Fresh.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

The convenience, the customization of beverages and cost effectiveness makes such innovation unique. There is nothing like it that will allow the customization and at the same time the convenience. Not only that but the Factory sealed recyclable & replaceable Canisters/Cartridges could be customized to each country's availability and preference of natural food resources. Like in Asia they prefer Ginger, green tea flavours, Africa & Middle East more into Citrus, Tropical Countries more variety.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

Seeing the amount of natural food "Fruits & Vegetables" getting thrown away "Trashed" by merchants on a daily basis and at the same time seeing malnutritioned children of all ages and walks of life, all they can afford is buying a can of soda "Sugary, Colored Syrup" OR a bag of "potato chips" with zero nutritional value, or even going through the garbage looking for spoiled fruits, made me sad and think at the same time. The Concept was a natural outcome. An innovative new way that will lead the world and revolutionize the healthy consumption and snacking. For the rich and poor, the old and young, the privileged and the underprivileged. I make smoothies at home for the kids and myself, but it's a painful process "Having all the ingredients & Washing the Blender afterwards" With this innovation we are eliminating all of that. Ingredients mixed naturally as dispensed together.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Nestlé page or contact

Attachments (1)

The World's First Customizable Smoothie Machine.pptx

This Disruptive Technology Will Change The Way We Consume The Healthiest Ingredients Made For Mankind's Consumption.


Join the conversation:

Photo of Aisyah Ibrahim

Dear Ramy Elmery 
I just went through your application and really liked your idea. Your project is a good initiative! The idea in this project is very original and your effort is very genuine. Keep up the good work.

May I request some of your time to also evaluate the initiative constructed by our team?

Thank you very much.

Photo of Ramy Elmery

Excellent. Done ✅ 5 Stars for your project Aisyah. Good Luck with a great initiative. Wish you All the best.

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