To create a social needs matching platform on behalf of Social Empowerment in Japan

Our service KOSODATE(Parenting)SHARE is to connect a person who needs parenting support and a person who would like to support the neighbor.

Photo of Maiko Kawakami
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

AsMama Inc.,

Year founded


Initiative stage

  • Scaling (the solution has passed the previous stages and is growing its impact on a regional or global scale)

Annual budget in 2017 (USD)

  • Over $5mil

Number of beneficiaries impacted so far

  • 50,000 - 100,000

Organization type

  • Social enterprise

Headquarters location: Country

  • Japan

Headquarters location: City


Location(s) of impact

Japan: Tokyo, Kanagawa, Chiba, Saitama, Osaka, Nagoya, Fukuoka, Sapporo etc.


Facebook URL

Twitter URL

Problem: What problem is this initiative trying to address?

In contemporary society, concepts such as communication and mutual aid in adjoining neighborhoods and areas have been diluted due to the predominance of nuclear families and privacy issues. Under such circumstances, Japanese women often face many difficulties in balancing work and family, particularly when they have to take care of their children. Japanese women have low employment rates at the ages that are considered to fall within the child-rearing period. For Japan where the declining birthrate and the aging of the

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

We resolve Japanese community issues and improve value by AsMama Inc, promoting parenting share. We provide this service combined with internet service "KOSODATE SHARE" and face-to-face networking events. Our users can meet and communicate each other not only through internet but also in-person. This platform can be designed to use between only friends and acquaintances, to make this system a safe and comfortable. We think that safety is the one of the most important points for leaving their precious children to the others.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

Aim of our service is to create a social needs matching platform on behalf of Social Empowerment. There are more than 50,000 registered members all over Japan and support each other. Rate of agreement that can connect a person who needs parenting support and a person who would like to support is over 80%. We are spreading this platform to millions of small communities which will bring more than 2billion USD economic impact.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

KOSODATE SHARE does not generate a profit margin. The revenue is mainly derived from the marketing budget of companies that want to target AsMama users. We plan face-to-face networking events, attract customers, supply word-of-mouth communication publicity for the companies.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

User can request parenting support more easily from KSODATE SHARE than from the public support, and use KOSODATE SHARE much cheaper than the babysitter. We improved the application so that we cannot feel "refrain" or "feeling of ambition" of asking friends. And we decided to pay 500 yen(5USD) for honorarium and made credit settlement possible. In addition, we successfully added insurance for the first time in child rearing service in Japan.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

Ms. Keiko Koda is the founder and CEO of AsMama Inc. Previously, she has attended to vocational school and encountered many women struggling to get a job there. The reason why the women cannot get a job is the difficulty of balancing work and family. Keiko realized that it is Japan's loss that excellent ladies cannot continue working due to raising their children. So, she has considered what is needed for women to continue their job, and realized that they need to hand of the other people trusted. In this way, AsMama's parenting sharing service was born.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Upon recommendation from others

1 comment

Join the conversation:

Photo of Mouhamadou Moustapha Seck

A big project with a very noble message. This world is full of children needing a home and adults wanting children. Congratulations on the love that exists in this idea. An advice if I can afford it, no matter the outcome of this contest, go ahead of your work because it will certainly have a positive impact on the lives of many people.