Tushiyah Rabbit Initiative

Increasing Zambia's Rural Productivity

Photo of misolo sakala
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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Meridian Emporium

Year founded


Initiative stage

  • Start-Up (a pilot that has just started operating)

Annual budget in 2017 (USD)

  • $1k - $10k

Number of beneficiaries impacted so far

  • 1 - 10

Organization type

  • Social enterprise

Secondary Focus Area

  • Rural development
  • Nutrition

Headquarters location: Country

  • Zambia

Headquarters location: City


Location(s) of impact

Zambia: Chongwe District, Chisamba District

Problem: What problem is this initiative trying to address?

More than 60% of Zambians live on less than $1 per month, more than 70% of these are an agriculture population that live in rural areas. Farming in Zambia is seasonal, this population only spend 4 months of the year farming and do nothing the rest of the year. malnutrition is major problem and need for healthy foods have become an important factor, hence this initiative comes in to increase rural productivity, reduce poverty, & improve nutrition.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

Tushiyah Rabbit Initiative is a rabbit meat outgrower scheme for Meridian Emporium where rural households are empowered with the training and seed capital to breed rabbits which they later sell to Meridian Emporium who supplies to chain supermarkets, hotels, and restaurant. The initiative also comes as a disruptor to other meat products(beef, pork) which demands a lot of feed and land to produce, hence degrading the environment. On top of that, the meat proves to tremendously improve nutrition as it is very cheap compared to other meat products yet lean quality and has a lot of iron content. Example: 1. Idea pitched to farmer 2. Farmer trained to raise 3. Farmer empowered with seed rabbits 4. Farmer breeds rabbits and sells back to Meridian Emporium 5. Meridian Emporium supplies to chain supermarkets, hotels, and restaurant

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

1. Social Impact: - 10 rural households disposable incomes increased - 10 rural households nutrition improved - Knowledge integrated to 10 rural agriculture households 2. Environmental Impact: - 100 hectares of land saved from erosion and degradation

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

1. Earned Income 80% 2. Grants 20%

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

1. first meat out-grower scheme in Zambia 2. first commercial rabbit meat processor

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

Co-Founder Misolo loves agriculture and animals. After keeping rabbits as pets for some time, the rabbits overgrew his capacity and he never knew what to do next with them. Having worked around the rural communities as a business consultant, he thought about empowering the rural population with an easy but fast idea and rabbits was just the answer!

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Search engine


Join the conversation:

Photo of Ramy Elmery

Good idea Misolo. Wish you All the best Dear. I love Rabbit meat myself but keeping Rabbits as pets and then eating them sounds like hard to do :)

Photo of misolo sakala

Ramy Elmery :D haha! thank you so much! Only that for pets you keep them for like years so you develop an attachment with them, whilst for meet you mostly keep them for just few months before they heard for the abattoir :(