Upcountry Success - UPS

We create opportunities for the youth by organizing them into groups and seeking senior society members to support their business ideas.

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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Upcountry Success - UPS

Year founded


Initiative stage

  • Scaling (the solution has passed the previous stages and is growing its impact on a regional or global scale)

Annual budget in 2017 (USD)

  • Less than $1k

Number of beneficiaries impacted so far

  • 500 - 1,000

Organization type

  • Nonprofit, NGO, or citizen sector

Secondary Focus Area

  • Rural development
  • Nutrition

Headquarters location: Country

  • Kenya

Headquarters location: City


Location(s) of impact

Kenya: Meru



Facebook URL


Twitter URL


Problem: What problem is this initiative trying to address?

We are addressing the problem of lack or resources by the youth to start income generating projects.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

We have adopted the ideology of resource mobilization from senior members of the society to support youth projects. We have already carried out two pilot projects on this and they were successful. In the two projects, the youth did not contribute anything but were able to run two projects and make money.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

The youth have seen hope of running businesses without having to contribute monies. 3,000 tree seedlings have been planted from our Tree and Flower Nursery Five institutions have benefited from our agenda to establish fruit orchards across the administrative ward

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

1. Individual donations or gifts - 70% 2. Grants - 5% 3. Corporate contributions - 3% 4. Earned income - 20% 5. Other - 2%

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

We are not relying on formal structures to help the youth. Instead, we seek support form well-wishers from within the community.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

During my survey, one of my respondents told me that there are many senior members of the society willing to help the youth, but the youth are not organized to receive the help. I decided to become the bridge.

Where did you hear about the Nestlé Creating Shared Value Prize?

  • Nestlé page or contact


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