End Product (Organic Non GMO Cold Pressed Wheat Grass Juice)
Problem: What problem is this initiative trying to address?
To target malnutrition in children and adults around the country and in turn create rural employment opportunity across South Africa as good nutrition and employment is of utmost importance.
The level of unemployment our country faces has greatly impacted the type of nutrition intake for the majority of South Africans. By releasing our product to the nation and make it affordable source of nutrition we can assist in changing the vibration of the planet and help create employment opportunity's.
Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?
Job creation and a healthier nation
Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work
Growth and contribution. Zero harm to the environment, our current prototype is based on a green initiative.
Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?
Individual dontations - 0 Grants - 0 Corporate contributions - 0 Earned Income - $15k - $20k per month Other - 0
Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?
The product we want to roll out across the country is currently only imported in powder form from other countries, our intention is to manufacture this locally and also provide a unique blend of wheat grass juice to the nutrition industry.
Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.
We have been in self development for 9 years working on the mind specifically. In 2015 started to drink wheat grass juice to find balance in body, mind and soul and raise our personal vibration. It worked so well that we started a prototype to make this freely available for all.
Where did you hear about the Nestlé Creating Shared Value Prize?