Helping smallholder farmers in Nigeria to access market and end post-harvest loss

Yesharvest is a web platform that aggregates demand and supply for fresh farm produce in Nigeria.

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I confirm that I am fully aware of the eligibility criteria, and based on its description, I am eligible to apply to the CSV Prize 2017.

  • Yes, I'm eligible

Preferred language

  • English

Organization name

Yesharvest

Year founded

2016

Initiative stage

  • Start-Up (a pilot that has just started operating)

Annual budget in 2017 (USD)

  • $10k - $50k

Number of beneficiaries impacted so far

  • 10 - 50

Organization type

  • For-profit

Secondary Focus Area

  • Nutrition

Headquarters location: Country

  • Nigeria

Headquarters location: City

Ikeja, Lagos

Location(s) of impact

Nigeria: Lagos, Abeokuta, Benin City, Jos

Website

https://www.yesharvest.com

Facebook URL

https://www.facebook.com/yesharvest

Twitter URL

https://twitter.com/yesharvest

Problem: What problem is this initiative trying to address?

Growing up as a child in a farming community in Nigeria with lots of smallholder farmers, I experienced the amount of fruits and vegetables that get wasted and thrown away after harvest due to lack of access to market. So through Yesharvest, we are addressing the inability of smallholder farmers to access big markets resulting in sever post-harvest losses, food shortage, poverty, and unemployment as youths are not encouraged to take up farming.

Solution Summary: What is the proposed solution? What do you see as its most promising aspects for creating shared value?

Yesharvest is a web platform that's fixing distribution chain for fruits and vegetables in Nigeria, by making it possible to move these produce from the farms to the final-consumers within 48 hours of harvest.

By eliminating all the middlemen associated in typical farm produce transactions, our business model is helping smallholder farmers to access the market quicker, and in turn, making these farm produce more affordable and more convenient to access by consumers.

As a subscription business model, our strategy ensures that fruits and vegetables are paid for by consumers even before they are harvested, and in return, that the fruits and vegetables are delivered to the consumers while they are super fresh.

Impact: What is the impact of the work to date? Specify both the social and the environmental impact of your work

With 46 smallholder farmers currently accessing local markets through our platform, and 186 on our waiting list, we are empowering them through guaranteed and constant income.

Through the success of our offtakers, another 124 youths have indicated interest to go into farming and will be accessing the market through us by second quarter of 2018.
 
The smallholder farmers working with us have seen their produce sell for 20% more than before, and experienced zero post-harvest loss since working with us.

As our way of giving back to our community, especially the less priviledged, we pledge to donate some fresh fruits and vegetables to Internally Displaced People (IDP) in North East Nigeria and Orphanages, for every subscription.

Financial sustainability plan: How is this initiative financially supported? How will you ensure its financial sustainability long-term?

Yesharvest is a pure for-profit business. Our financial sustainability comes from earned income. We buy from smallholder farmers at 20% more than they sell in the open market, and we sell to our consumer at about 18% less than they buy from retailers.

Considering that there are about 5 middlemen between the farmer and the consumer in traditional distribution chain for agro produce in Nigeria, we still make over 25% gain after all expenditure.

Unique value proposition: What makes your initiative innovative? How does your project differ from other organizations working in the same field?

Our solution enables distribution of produce from farms to final consumers with 48 hours of harvest.

Founding story: Share a story about the "Aha!" moment that sparked the beginning of this initiative.

The moment when one of my Uncles who is a farmer couldn't stop lamenting about the exploitative tendencies of fruit and vegetable middlemen.

Where did you hear about the Nestlé Creating Shared Value Prize?

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Photo of Mouhamadou Moustapha Seck

I loved reading your work and I want to contribute. Producers who join agricultural cooperatives discover the advantages of working collectively, especially when buying inputs and selling production. Additionally, we can count on the power to reduce costs with storage and transportation. Cooperativism presents itself as an option to correlate between the science of capital, social and business, fundamental factors for a promotion of regional and local sustainable development, in order to compete in a global market. In this perspective, the emergence of this form of market means the search for the improvement of the quality of life of the producer and the concrete alternative environment of local sustainable development, because it has an affinity with the concept of entrepreneurial capital. In essence, it is characterized by a form of production and distribution of wealth in real time as mutual aid, equality, democracy and equity. However, the challenges that are presented to cooperativism are many, and in particular, cooperativist education. Many of our producers and cooperators are still struggling with knowledge or the role of a cooperative and its benefits.

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