Empowering communities and advocates in and through the performing arts
In-person and online workshops for performing artists on being artist-entrepreneurs, cultural changemakers, and adapting 21st century skills
Yes, I fulfill all of the eligibility criteria.
Initiative's representative name
Leah D. Rasay
Initiative's representative date of birth
April 16, 1987
Initiative’s representative gender
Which eligible market are you based in?
Where are you making a difference?
Metro Manila, Philippines
Some of our artists are from Siargao and Cagayan de Oro
Website or social media url(s)
When was your organisation founded?
Helping people adapt to technologies of the future
Financial skills and capability
Reskilling and upskilling the workforce
Creating digital tools
Pilot (have done first proof of concept)
Start-Up (first few activities have happened)
Yearly Budget: How much capital do you need to accomplish your proposed project?
1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this to succeed
The idea of using creativity for social change started in 2009 when I was working in the government and with youth organizations. I'm a dancer and have friends who did and didn't pursue performing as their professional job. Those who did, are having a hard time sustaining their job being in the informal economy where they do not necessarily experience employee benefits. Being a government employee also exposed me to different grassroots programs and I saw how creative workshops are essential to the holistic growth of beneficiaries. All these experiences led me to establishing Husay Company, where we teach entrepreneurial mindset to performers at the same time connecting them to volunteer works that benefit the underprivileged communities.
2. The problem: What problem surrounding employability or financial capability are you helping to solve?
Performing artists in the Philippines are part of the informal sector where employee benefits are not established. Filipinos are known to be very talented but there's lack in support for the arts and culture for them to be self-sustaining professionals. Opportunities are there but elusive. Teaching the entrepreneurial and changemaker mindsets would greatly improve the plight of these artists and inspire them to become agents of cultural empathy.
3. Your Solution: How are you planning to solve this problem? Share your specific approach.
We teach performing artists to become better artist-entrepreneurs through in-person and online classes.
We connect these artists to collaborate and/or teach vulnerable communities the benefits of performing arts that is also inspired by 21st century skills.
1.) We develop modules for in-person and online classes
2.) Develop the platform from MVP to iteration
3.) Train trainers for scalability of impact
- Online Classes
- In-Person Workshops
- Facilitating Experiences
Topics That We Cover:
- Starting a Performer Career
- Personal Branding
- Digital Marketing
- Client Relationship
- Artist’s Welfare
- Professional Compliance
- Talent Workshops
- Life Skills Workshops
- Training the Trainer
- Creative Collaborations
- Underprivileged Youth
- Children-in-conflict with the law
- Youth At Risk
- People with PTSD
4. How are you innovating or using unique approaches to solving the problem?
It's important to approach development work through the lens of arts, culture, and humanities. We provide talent and life skills workshops to underprivileged communities on creative problem solving, confidence, communication, and collaboration. These 21st century skills are essential to our overall wellbeing and most importantly they build empathy among each other. Non-profits lack the capacity to sustain mentors in this area, that's why we connect professional artists to volunteer or teach at honorarium payment. These artists are also provided with entrepreneurial mindset workshops so that they can have a sustainable livelihood while doing work for social good.
5. Employability: how is your organization or project teaching people to develop the skills that they need to survive in the future job market?
We teach branding, marketing, professional compliance, and artist's welfare
5a. Please describe which future-oriented skills your organization is focused on fostering and how you have measured / plan to measure progress
Creativity, Communication, Collaboration, Critical Thinking, Entrepreneurship
We plan to measure our progress by looking at their new job opportunities and increase in income
6. Financial capability: how is your organization or project creating innovative solutions that arm people with ability to optimize their current and future financial health
We teach entrepreneurship among performing artists that teach them how to maximize and monetize their talent for long-term
6a. Please describe what aspect of financial capability your organization is focused on fostering and how you have measured / plan to measure progress.
Entrepreneurship, budgeting, and client relationship
We plan to measure our progress by looking at their capacity to close deals, finance their goals, and increase number of repeat customers
7. Marketplace: Who else is addressing the same problem? How does the proposed project differ from these approaches?
Talent managers and agents in the areas of events, advertising, and digital marketing
Our proposed project focuses on the holistic welfare of the artists and beneficiaries from professionalizing, job opportunities, to giving back to communities.
8. Impact: How has your project made a difference so far?
We have around 300 performing artists in our platform from actors, dancers, singers, musicians, comedians, magicians, and poets. So far we have organized 8 meetups, taught marketing & creativity workshops to around 110 participants, provided talent workshops among 80 underprivileged youth. We have also produced collaboration projects from these communities.
9. Financial Sustainability Plan. Can you tell us about you plan to fund your project and how that plan will be sustainable in the short, medium, and long term?
Short term - I'm bootstrapping while raising funds
Medium term - Raising $10,000 fund our operations for the first 6-12 months to expand our team and/or hire consultants, create modules, and provide workshops in different cities. Initial phase of developing a tech platform.
Long term - Raising $30,000 to fund our social impact activities and trainings for the next 12-24 months. On the business side, since we are service-based, we would need the money for manpower to improve on our services and sales. I also plan to create an online platform as a portal for these initiatives.
I work as full time as CEO for business development, creative direction, and learning experiences facilitator.
I'm currently recruiting someone to focus on social impact organization and activities.
We have volunteers and consultants in the areas of events and documentation.
The fundraising would include expanding my team of full time staff for Social Impact, Finance, Sales & Revenue, Technology, and Education.
Help Us Support Diversity! Are you a member of an under-served , under-represented, or marginalized group in your country of residence? (yes/no) (this question is optional – if you choose to fill it out, the response will not be shared with your fellow contestants)
If you selected “yes” to any of the categories above, please explain how being a member of this group has impacted you and your work?
The current political climate in the Philippines is polarizing and it has affected the way government offices are run. I have to keep my integrity and our organization's values intact without sacrificing productivity and progress especially that I plan to work with them in different cities.
Some people think that I am still young because I look young. I feel that my age and being an artist make me look somewhat inferior, eventhough I'm really not. I have to improve on my communication skills.
How did you hear about this challenge?