Goal Farm

Goal Farm aims to create a solution that improves the small scale farmers to increase wages and income from their daily farming activities.

Photo of Tuzanesha Daniel
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Initiative's representative name

Tuzanesha Daniel Ndayishimiye Jean Bosco

Initiative's representative date of birth

January 06/1993

Initiative’s representative gender

  • Man

Where are you making a difference?

The project base is in Rwanda, Kigali City operating from Rwamagana District in Eastern Province.

Website or social media url(s)

Facebook: www.facebook.com › tuzanesha.daniel LinkedIn: www.linkedin.com › tuzanesha-daniel-595708160 Twitter: twitter.com › tuzanesha

When was your organisation founded?

The Organization was founded in June 2019 by co-founders; Tuzanesha Daniel and Ndayishimiye Jean Bosco. We are focusing on small scale farmers practice in Mwulire Sector_Rwamagana District.

Focus areas

  • Helping people adapt to technologies of the future
  • Reskilling and upskilling the workforce

Project Stage

  • Pilot (have done first proof of concept)
  • Start-Up (first few activities have happened)

Yearly Budget: How much capital do you need to accomplish your proposed project?

  • $50k - $100k

Organisation Type

  • For-profit

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this to succeed

Rwanda's population is growing and this should result in an increase in demand for more food to have better nutrition. The Rwandan population is projected to increase from 10.5 million in 2012 to 16.9 million (high scenario) to 16.3 million (medium scenario) or 15.4 million (low scenario) by 2032 (NISR, 2014). Moreover, over 70% of these total population is engaged in the agriculture sector. Yet this sector continues to face many challenges such as poor production techniques, low levels of productivity and even less value addition (Fao.org, 2019). Considering these challenge factors, what's why the Goal Farm initiative comes into existence improves the food challenge in Rwanda focusing on vegetable farming methods.

2. The problem: What problem surrounding employability or financial capability are you helping to solve?

Though the agricultural sector mainly agri-business sector remains the challenge, the financial capability to solve the challenge also remains the challenge. As I mentioned in the problem statement, the agricultural sector in Rwanda is facing three main challenges which are low-level productivity, poor production methods, and low-level value addition. Those challenges are caused by a lack of seed capital to invest in the sector.

3. Your Solution: How are you planning to solve this problem? Share your specific approach.

To solve the challenges, Goal Farm is focusing on attracting many farmers to join the agri-business. These are majorly to serve as a form of the value proposition to gain traction and attract more people to joining vegetable farming in the district. It is a form of cultivating as marketing strategy Goal Farm has employed to help farmers self support themselves to solve the basic and minor need that may encounter. Goal Farm today has employed two Co-founders of the business and five casual labor in a single week. In order to propagate Goal Farm’s vision of expanding to other markets rather than Rwamagana Market, we offer training to local farmers who are interested in picking up the vocational skills of farming the watermelon and cucumber. After training these people, we highly encourage them to go and put their skills into real practice, and when they have started to harvest their fruits, we purchase those fruits and supply them to the markets.

4. How are you innovating or using unique approaches to solving the problem?

Goal Farm is an innovative solution that improves small scale farmers to increase their wages and income from the farming activities of vegetables and fruits that are harvested within three months. Our value proposition to solving the problem has two rooms: 1. First, educate, and coach the local farmers and Provide selected and suitable crops to local farmers. 2. After the farmers have harvested their produces, we as Goal Farm buy those products and search for the market. We put on the market the Vegetable Tray.

5. Employability: how is your organization or project teaching people to develop the skills that they need to survive in the future job market?

While coaching our local farmers, we also give financial literacy to local farmers. Our concern is personal savings and investment.

5a. Please describe which future-oriented skills your organization is focused on fostering and how you have measured / plan to measure progress

The future-oriented skills are agribusiness and agritech. By now I am acquiring hydroponics and indoor farming skills. If the Goal Farm co-founders get those skills are willing the share the skills to local farmers.

6. Financial capability: how is your organization or project creating innovative solutions that arm people with ability to optimize their current and future financial health

Not applicable to Goal Farm because we are at the pre-mature stage.

7. Marketplace: Who else is addressing the same problem? How does the proposed project differ from these approaches?

Not application still because we are still at pre-mature and prototyping stage

8. Impact: How has your project made a difference so far?

Not application still because we are still at pre-mature and prototyping stage

9. Financial Sustainability Plan. Can you tell us about you plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

Not application still because we are still at pre-mature and prototyping stage

10. Team

Tuzanesha Daniel is interested in small scale farming of fruits, as a project can grow to the extent of making a brewing industry of juice. I have also received professional training in agriculture from a larger-scale named Africa Jean Bosco’ Farm in Rwamagana. 2. Ndayishimiye Jean Bosco is a substantial farm and interested in agro-business. He studied History-Economics and Geography at Rwamagana Lutheran School.

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How did you hear about this challenge?

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Photo of Lorenz Fischer

Maybe reach out to https://farmshop.co.ke in Kenya. They are super friendly and you may be able to learn from their experiences, as well.