Hearts, Heads, Hands for Antodaya

Rural, unschooled youth are capacitated to be Climate-preneurs to serve local community within Mahatma Gandhi’s principle of Antodaya

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  • Yes, I fulfill all of the eligibility criteria.

Initiative's representative name

Biplabketan Paul

Initiative's representative date of birth

8th January 1970

Initiative’s representative gender

  • Man

Which eligible market are you based in?

  • India

Where are you making a difference?

India Gujarat Rural areas of north Gujarat

Website or social media url(s)

T: @BHUNGROO W: www.naireetaservices.com, sgifgoon.org fb: BHUNGROO https://www.linkedin.com/in/biplab-ketan-paul-06a6a47/

When was your organisation founded?

May /2011

Focus areas

  • Helping people adapt to technologies of the future

Project Stage

  • Pilot (have done first proof of concept)

Yearly Budget: How much capital do you need to accomplish your proposed project?

  • $100k - $250k

Organisation Type

  • Hybrid

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this to succeed

BHUNGROO (Our globally recognised innovation for climate change mitigation, disaster risk reduction & food security) brought series of laurels from UN, World Bank, USAID, UKAID, ADB etc & blessings of 100000+ rural poor. An unschooled rural youth in Bihar opened our eyes “we should focus on capacitating local semi-skilled youth (with our innovation), who once ready, can ensure an integrated development program for 5 times more income to local suicide-prone farmers & migratory rural youth. Innumerable farmers need it & all jobless youth can get productive local employment. It can ensure sustainability to mother earth at zero cost. All these are positive impact with minimal time”. https://www.facebook.com/watch/?v=124934424517036

2. The problem: What problem surrounding employability or financial capability are you helping to solve?

Farmers’ suicides in rural India in last 5 years devastated thousands of families ie nearly one million rural poor. Indian youth is leaving agriculture, migrating to urban areas for odd jobs & can barely earn a livelihood. They deserve a dignified income thru productive activity. Nation also needs productive force in agriculture for food security & growth. Even though both needs are complimentary, existing systemic gap fails both youth & nation

3. Your Solution: How are you planning to solve this problem? Share your specific approach.

We are aiming to create productive livelihood opportunities to 100,000 rural youth across India & globally thru our Youth Climate Leaders. They increase India’s & Global annual agri-income by Millions, that too thru Mahatma Gandhi's Antodaya principle (ie serving the last person in the queue in the best possible way) within business plan based development model. Along with own livelihood they also save farmers from committing suicides ie zero crop failures for suicide-prone farmers. Steps: a. Rural semi-skilled youth learn crop failure issues (ie seed varieties, weather shocks, anthropological issues, pest attack, irrigation challenges etc) & corresponding remedial measures (as per our SOPs) b. They need to pass our tests, c. If they pass & get certified, then our brand assures their service quality (we are serving 150000+ rural poor across India, Bangladesh, Vietnam & Africa) d. This works on social enterprise e. Then BHUNGROO women group members connect youths’ extension services to needy farmers f. Semi-skilled Youth transform themselves as Youth Climate Leaders, start serving farmers, save them from committing suicides & also double their own income= regain everyone’s dignity

4. How are you innovating or using unique approaches to solving the problem?

Our unique approaches can be attributed to a. Enunciating the whole program within Mahatma Gandhi’s Antodaya principle b. Livelihood options are synchronized within social enterprise model of service delivery for the poor farmers, who are in verge of committing suicides c. Livelihood guarantee of the youth actually bringing in a far bigger output in the system ie saving of farmers lives & their families (none is doing that today) d. Youth are getting Livelihood options within their proximity d. YCLs are vouched with our 17 years of successful band value of client servicing f. BHUNGROO women groups are playing key role of facilitating the interface between Youth Climate Leaders & smallholders in need

5. Employability: how is your organization or project teaching people to develop the skills that they need to survive in the future job market?

BHUNGROO team of Naireeta Services is creating Youth Climate Leadership (YCL) program. We focused solely on pedagogy. But globally acclaimed education Institutes (viz INSEAD business School’s social enterprise program, IIM Ahmedabad’s accelerator program) coached us that success of the program can only be achieved if following path is followed– a. right selection of youth b. right messages for encouraging them to join YCL c. right set of pedagogy must be clubbed with appropriate field works d. rural community will look for better usability rather than technical masterpiece e. Each YCL will be needing series of handholding in field f. Pricing model has to be affordable g. BHUNGROO women members should have a say in the program for fast scaling h. YCL being our brand ambassador they should have various skill sets in conformability with our BHUNGROO brand value and ethical level

5a. Please describe which future-oriented skills your organization is focused on fostering and how you have measured / plan to measure progress

Being a smaller organization with limited capacity, we are endeavouring to inculcate following Future-oriented Skill within YCL – a. Creating new learning environments & agile innovation spaces for our YCLs. For our semiskilled rural youths, whole YCL course content needs to be interesting, easy to comprehend & easy to retain. So instead of theoretical teaching, we have created primarily local field example based learning modules. Each modules is further subdivided & converted into activity and that also in local vernacular language. This encouraged YCLs for problem solving & faster adoption

6. Financial capability: how is your organization or project creating innovative solutions that arm people with ability to optimize their current and future financial health


6a. Please describe what aspect of financial capability your organization is focused on fostering and how you have measured / plan to measure progress.


7. Marketplace: Who else is addressing the same problem? How does the proposed project differ from these approaches?

The Cornell Alliance for Science is empowering science champions with the tools & skills needed to communicate effectively about science & promote evidence-based decision-making for enhancing food security, improving environmental sustainability and raising the quality of life globally. https://allianceforscience.cornell.edu/ Already highly skilled & educated science graduates can be part of it. Our is more inclusive- we are open for anyone with even 4th standard education can be YCL and saving farmers life. We both can be great partners and help each other to progress faster

8. Impact: How has your project made a difference so far?

It is in pilot stage. Starting with 35 youths in drought, earthquake & erratic rain affected areas of Indian state of Gujarat, in last 1.5 years, 5 boys got successfully certified as YCL. They are now serving local farmers on cropping, seeds, zero budget natural farming & irrigation services etc. Each YCL has got their quarterly income increased from $29 to 52+. They need to hone skills for better social entrepreneurs. Same process is in Bangladesh & Africa. Gadhvi, a 20+ boy abandoned schooling after failing 8th class, had to pick up menial agriculture labor work to feed his family of 5. His limited education could not block him to become YCL. Till date 500+ ultrapoor farming families have accessed his service for higher income & food security. From meagre agri wage, his current quarterly income has jumped 200% to $51. Unlike higher income he cherishes his new name “Farm Doctor”

9. Financial Sustainability Plan. Can you tell us about you plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

Financial sustainability is the key strength in YCL program. Trained YCLs give fee based services to farmers (soc-ent model). YCLs’ fees are on “Ability to Pay” principle & varies from $0.14 to $1.0 based upon service type at farm gate. Each farmer’s needs, “affordability” are assessed by our BHUNGROO women group members (BWG). Then BWG put that farmer’s need in our knowledge hub (an IT system based upon visual & audio literacy is getting ready). Need & corresponding skill of YCL are matched & work allotted. BWG monitors YCL’s Work & payment. Each YCL transaction deducts 15% commission for BWG’s corpus, which makes us self-sufficient in 7 years. As BWG is part of NRLM policy of GOI, we are also trying to make YCL as GOI’s policy component

10. Team

Core team possess 100+ years of experience with famous recognitions viz, Fulbright, US Govt’s Gold Star, Ashoka Globalizer, Rockefeller, LEAD, Water star, Eco-Heroes, Ambassador for Peace, US department of State Scholar and US Government Global fellows. Trupti, Founder Director BE (Env), PG, Biplab, Director (Innovation), PG, Raj, Head (Field training), MBA, Balu, The Head (Geology), Soni, Head (Training), Team members: 32, Volunteers 100

Help Us Support Diversity! Are you a member of an under-served , under-represented, or marginalized group in your country of residence? (yes/no) (this question is optional – if you choose to fill it out, the response will not be shared with your fellow contestants)

  • This does not apply to me

If you selected “yes” to any of the categories above, please explain how being a member of this group has impacted you and your work?


How did you hear about this challenge?

  • Ashoka page or contact

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