Ruang Digital. Vocational for digital - online based

Upskill reskill digital talents in Indonesia; facing Industry 4.0 and bonus demography

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  • Yes, I fulfill all of the eligibility criteria.

Initiative's representative name


Initiative's representative date of birth

02 October 1994

Initiative’s representative gender

  • Woman

Which eligible market are you based in?

  • Indonesia

Where are you making a difference?

Same, we wanted to reach rural areas and empower people on the developed area as well to re-skill

Website or social media url(s)

When was your organisation founded?


Focus areas

  • Helping people adapt to technologies of the future
  • Reskilling and upskilling the workforce
  • Creating digital tools

Project Stage

  • Start-Up (first few activities have happened)
  • Growth (have moved past the very first activities; working towards the next level of expansion)
  • Established (successfully passed early phases, have a plan for the future)

Yearly Budget: How much capital do you need to accomplish your proposed project?

  • $100k - $250k

Organisation Type

  • For-profit
  • Educational Institute

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this to succeed

It started when we find it very difficult to find tech talents for our tech project even though we are already in Yogyakarta in which we have so many universities and renowned for its tech talents. As Indonesia will have a bonus demography in 2030, where 290 million people on a productive age it will cause a problem if no new digital skills being taught to the new generations and to upskill the current workforce as most of them were not even close to a digital literacy. We put so much concern where even majority of the workforce could be obsolete in only less than a decade. Will be a nation-wide problem when it had shift to a fully functioned industry 4.0 and might cause confusion and unemployment if we do not start to solve them now

2. The problem: What problem surrounding employability or financial capability are you helping to solve?

Indonesia do not have integration; as universities R&D are not helping the industries. Curriculum taught inside formal education program and also vocation was being far left behind. In a normal circumstance it had raised concern, but now it become an urgent problem as no one knows how to train the teacher to keep up with the digital world and teach relevant projects. Now more people are being unemployed as industries are on halt (corona case)

3. Your Solution: How are you planning to solve this problem? Share your specific approach.

We are using a cloud-based learning method, and combine them with later offline approach. We are planning to build partnerships with vocational training organizations owned by government and private to also check the quality and doing assessment. We could see no other options to spread it massively in a short amount of time other than online or using flash drive. Students are going to get education card with deposit amount from the government to pick digital training, enroll in our system, do their placement test, get into our classrooms and class room chat. Will be guided by our professional mentors and given specific project and task. Can use training partners to study together and did their final test. Inside our platform they can save their project, receive feedback and after completion and pass the final test, it could search for real projects and job opportunities. We are also currently doing the administration to build our own vocational training license. Indonesia will target 3-5 million workers in the year 2020 to be trained with $1.2 Billion Rupiah budget. As urgency has soared; more employees were dismissed by business as of social distancing caused by corona virus.

4. How are you innovating or using unique approaches to solving the problem?

Indonesia government is currently looking for partner who can deliver the digital transformation to all areas in Indonesia. We have launched our pilot project of distributing web making materials through flash drive in senior high school and vocational school in Semarang (20 schools). Their feedback is they wanted to add more lessons and curriculum from us so they could distribute it to the students as it is really needed. We help government and industry doing skills and match talents. No one had come up to approach with a massive idea to solve this. Update: we got some investments and now starting to build the reliable web and android platform due in last week of May 2020 (web) and later android on July 2020.

(Instructions for questions 5 and 6, no answer required) Please only answer the question (5 - “employability” or 6 - “financial capability”) that applies to your organization’s topic of work (see below for definitions)


5. Employability: how is your organization or project teaching people to develop the skills that they need to survive in the future job market?

In our class, it will be based on vocational training, as it was not based on theory. They will participate in real projects as our trainers and teachers are professional engineers and also come from the industries. It will be real projects and challenges, not only a case study but if the solution works, it could be implemented inside the organizations. On stage 1, we will provide technology literacy as subjects they could choose to study, on stage 2 we will also include creative industry like cooking, barista, handcrafts, entrepreneurship, making home industry, so they could open small business of their own. Stage 3 we will open classes like farming, breed livestock and also fish farming, post harvest treatment The condition is now dire; people migrating back to their hometown from the capital city with no jobs and no skill; many businesses has closed down due to corona virus pandemic

5a. Please describe which future-oriented skills your organization is focused on fostering and how you have measured / plan to measure progress

Stage 1 focus on the technical skills of the future, such as making web, making android apps, making IoS apps, make digital flyers, making social media advertisements, managing social media, copywriting, managing data, acquire data. The result is their portfolio and how fast they can get involved in a real project and being hired stage 2 we will also include creative industry like cooking, barista, handcrafts, entrepreneurship, making home industry. measure their production capacity and how the business can sustain their lives. Stage 3 farming; to produce and fulfill local raw food demand

7. Marketplace: Who else is addressing the same problem? How does the proposed project differ from these approaches?

ruangguru, its a online learning for kids, focus on school work, additional lessons to excel at school, not vocational purwadhika startup school, refactory: offline high-end startup tech schools dicoding: online learning to make applications, from tech people for tech people (exclusive) Coursera, udacity, udemy: online platform learning everything; mostly in english and less intensive group chat We are made for people meant to learn digital skills, entrepreneur skills from 0 We have our trainers to guide students to independently solve problems and make real projects

8. Impact: How has your project made a difference so far?

We gave digital literacy to 20 high schools and vocational schools in Semarang City, 60 teachers and students present on the workshop which later distributed to other students The survey we conducted after said they need more We gave digital literacy to 1 vocational school in Yogyakarta We gave digital literacy to 1 disability school (autism) in Yogyakarta We need more workshop running to measure the real impact All projects are offline based, due to financial challenge Update: we found more creative workshops like making handcrafts, F&B and learning communities that had made impact so more people could be productive are willing to join the platform and share their knowledge and empower people Measurement Technology: project portfolios Enterpreneurship: production capacity and market demand Farming: raw ingredients production, post harvest, processing food, food loss

9. Financial Sustainability Plan. Can you tell us about you plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

We plan to look for grant in 1-2 years to start building the platform and online learning materials Medium plan: we can integrate with government initiative who already give people credit e-money and people can simply buy and enroll the training online, Long term plan: we can start to engage companies to, to absorb right away or requesting specific training they need for their future employees or re-train the current ones UPDATE: we receive some support fund and building the website, adroid apps and contents Government urgency to look for more partners to support their initiatives of re-skill and upskill people $1.2 Billion would be distributed in 2020, we expect to be government partners on Q3 2020

10. Team

Tech lead: <10 years in startup, ex head of digital banking of a private bank in Indonesia, former 100 technical engineer in Go-Jek (unicorn startup in Indonesia) With team (4 people) Marketing: bachelor from laTrobe university in Marketing Finance: bachelor from Monash University in Banking and Finance Advisor 1. 17 years in private banking, lastly President director of a Finance company 2. Ex-deputy governor of Indonesia central Bank We will add more professionals and engineers

Help Us Support Diversity! Are you a member of an under-served , under-represented, or marginalized group in your country of residence? (yes/no) (this question is optional – if you choose to fill it out, the response will not be shared with your fellow contestants)

  • This does not apply to me

How did you hear about this challenge?

  • Recommended by others

11. Bring it to life: Please walk us through a concrete example of how your solution will solve the problem you’re trying to address

A recently unemployed person (35 years old with 1 child): will apply to the ministry of manpower, granted the employment card with $500 balance. He will choose from our digital training and learn how to make a poster for $100 and logo $100 also website $200, we will reimburse the tuition from the card. Track how fast he could get project from other people who wants to make poster and logo and pay him for the service. He could also get to our platform to find projects An ex-factory worker with 2 children is currently at home, she too enrolled to the ministry of manpower and get $400. She will then pick a baking class for $200 and digital marketing for $100 and the platform can withdraw the money from the card. We will then evaluate her ability to produced home baked goods and how well she is selling monthly.

12. Skills Matching: HSBC Employees will have the opportunity to offer skilled-volunteering. If matched, which of the following skills would you be most interested in receiving?

  • Accounting & Finance
  • Monitoring Impact
  • Program Design
  • Legal Services

13. Financial Sustainability – funding breakdown: please list a quick breakdown of your funding, indicating an estimated percentage that comes from each source.

earned income (product or services sales, licensing, franchising, consulting, financing, etc.) 50%

investment 50%

14. Financial Sustainability – please tell us more about how you plan to fund and scale your project over the next 12 months.

We are projecting in getting 500 students in 2020 with average of spending $200. will result in $10000 revenue in 2020

15. Growth Strategy: What are your main strategies for scaling your impact?

We are currently looking for local partners and leaders of the community to be partners and spread the news about the training that we have.

Our platform is indeed online, yet for acquiring students and learners we really need the offline marketing to get going, recruiting and give literacy to people so they understand about the program.

16. Activating changemakers: How are you giving people the power to control their own destiny and support other people to become changemakers in their communities?

In case people who had been a trainee in our platform, afterwards, if they have any skills to share, they could also apply as online trainers and teach new skills. They could earn additional income of being a trainer, and also empowering other people in other region.

17. Awards & Recognitions: What awards or recognitions, if any, has the project received so far?

not yet

18. Tell us about how collaborations and partnerships would enhance the scalability and impact of your project

We are also collaborating with existing vocational providers, we are partnering with local community, and also leaders. People need to get the message to them and letting them know about the program and initiative

Finally - Your Selfie Elevator Pitch: Share a 1-minute video that shares a quick summary of the problem you would like to solve, how you’ve chosen to solve it, and the impact you hope to see.


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