Microenterprise of Handicrafts Run by Marginalised Women Entrepreneurs
Exhibition cum sale of handicrafts like Sabai Grass artifacts & clay dolls.
Rural Exhibition-display & sale of tailoring products
Training Classes in progress
Machine based Embroidery
Cloth ( Gamucha Fusion) Bags
Product Promotion Plan
Sabai Grass Items - an unique art form on which training & product development are taking a sweep in the market.
Sustainable Business Entrepreneurship Flowchart explaining the process
Awards & accolades received
Handicrafts areas that SRREOSHI imparts capacity building.
Yes, I fulfill all of the eligibility criteria.
Initiative's representative name
Sikha Roy - Founder (SRREOSHI)
Initiative's representative date of birth
1 December 1968
Initiative’s representative gender
Which eligible market are you based in?
Where are you making a difference?
India, State of West Bengal, District - West Burdwan & the City is Durgapur
Website or social media url(s)
SRREOSHI -Society for Research & Rudimentary Education On Social & Health Issues
When was your organisation founded?
27 May 2005
Financial skills and capability
Growth (have moved past the very first activities; working towards the next level of expansion)
Yearly Budget: How much capital do you need to accomplish your proposed project?
1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this to succeed
Been born and raised in a village of Bankura district.Sikha has had a lifelong commitment to the rural women of India. She went & on to obtain 3 university degrees and a postgraduate diploma. Sikha always felt the pull of the countryside, after finishing university in 1998. She was elected for Ashoka Fellowship-the prestigious award for Entrepreneurial Leadership in 2004. As a quantum leap, she came up with her own NGO in May, 2005 named as SRREOSHI and is now one of the most popular women led organization in Durgapur.Till date she has successfully catered more than 8000 beneficiaries. She is currently working on Incubation Centre setup for Micro-Entrepreneurship mentored by TISS Mumbai with an MOU in place & CSR.
2. The problem: What problem surrounding employability or financial capability are you helping to solve?
In our patriarchal society Ukhra women faces the same problem of low employability, low self esteem,lack of proper decision making power & existential crisis in comparison to their male counterparts in respect of education, skill building, employability, health & other social & economic factors.So this poses as a problem surrounding employment which through our project we tend to cater. So its imperative to address.
3. Your Solution: How are you planning to solve this problem? Share your specific approach.
Gender equality and gender equity are our two main weapons to cater to the problem. We plan to instill key future skills to the women of these areas which will enable them to make capital which will again contribute to a good quality of life. We plan to frame training programs on skills like tailoring and handicrafts along with group formation, business skills etc. We would give them a platform through these trainings to be at par with the male counterpart and enhance employability. Our vision is to develop a parallel framework of system design & personal development respectively which comprises of holistic approach for a 360° development that finally leads to the role reversal at the end of the process.
4. How are you innovating or using unique approaches to solving the problem?
The route map of our system design starts by identifying remote marginalized community, expose them with existing local art forms, linkage with pertinent resources, skill development training, incubation center for product development & innovation, entrepreneurial knowledge enhancement, development of CBOs, role reversal through self empowered start ups. This system creates a ripple effect on their personal development framework, in the form of decision making, high self esteem, social participation, crossing tabooed social thresholds, domestic role reversal and change in the societal positioning as a whole. Also, this helps in reviving our dying traditional art forms. In this way we provide a multifaceted unique approach to the problem.
5. Employability: how is your organization or project teaching people to develop the skills that they need to survive in the future job market?
The program is planned strategically in a 2 years module consisting of 3 portals viz., Tailoring, Cloth & Jute Products, Babui (Sabai) Grass crafts making.1st year is focused upon imparting knowledge on hands on skill-sets. In 2nd year 1st 6 months focuses on advanced skill sets enhancement (like quality & market oriented demands),followed by last 6 months to create CBOs for each portals & knowhow’s of entrepreneurship,finally reaching the aim to kick start a successful own business which eventually establishes them as a changemaker.This module will help them sustain in the future job market. Also linkage with Govt. policies & schemes for Artisans like issuance of Artisans I-Card from Ministry of Textile, Govt.of India.This in turn will help them participate in state/central govt organized fairs & exhibition.
5a. Please describe which future-oriented skills your organization is focused on fostering and how you have measured / plan to measure progress
The women develop skills that are aligned to the market trends & demands,secured with proper resource acquiring techniques & with an ease of functioning alongside their daily household chores.In future an AI integrated cloud network is envisioned to bring in all the hands of commercial platforms in a centralized communicative & coherent system.The measuring parameters shall encircle upon behavioral changes,revenue generation,market penetration,CBO strengthening formation & adherence to the yearly action & record plan.
7. Marketplace: Who else is addressing the same problem? How does the proposed project differ from these approaches?
Our approach is very unique & holistic. We do not only provide trainings but open the scope to utilize this training and progress through developing their employability skills. Our CBO, Incubation Centre as described earlier and commercial platform will help the women to continuously carry on with the skills that they will acquire and help in employability to live a good life. This is where our approach is different from others. AI integrated system
8. Impact: How has your project made a difference so far?
Nasima Begum has broken the shackles of a orthodox Muslim family & established herself as a CBO leader.
Chaya Ruidas has come up a long way from being a maid servant to become a master artisan.
Putul Ruidas a physically challenged woman has come up to develop herself as an prudent embroidery artisan.
9. Financial Sustainability Plan. Can you tell us about you plan to fund your project and how that plan will be sustainable in the short, medium, and long term?
The plan has been funded by ECL under CSR. After the project duration, CBOs will automatically raise funds themselves as they will be trained on that skill. Apart from that the fund that they will raise from commercial platform will also help them to be sustainable in the long term.
Sikha Roy-Founder Member & Secretary
Dr.S.Guha & Prof.S.Majumdar-MentorTISS
Trainers-8(present project based)
As our work grows we would associate through the inclusion of Volunteers, Interns, CBO/SHG Members, local government, Resource persons whose number will be quantified as per volume/size of work.
If you selected “yes” to any of the categories above, please explain how being a member of this group has impacted you and your work?
How did you hear about this challenge?