Improve entrepreneurial skills of individu by applying design thinking, design ethnography and ethnography marketing in real case

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  • Yes, I fulfill all of the eligibility criteria.

Initiative's representative name

Yolanda Amalia Hanjani

Initiative's representative date of birth


Initiative’s representative gender

  • Woman

Which eligible market are you based in?

  • Indonesia

Where are you making a difference?


Website or social media url(s)

Twitter: Facebook: Instagram: LinkedIn: Website:

When was your organisation founded?


Focus areas

  • Helping people adapt to technologies of the future
  • Financial skills and capability
  • Reskilling and upskilling the workforce

Project Stage

  • Start-Up (first few activities have happened)

Yearly Budget: How much capital do you need to accomplish your proposed project?

  • $1k - $10k

Organisation Type

  • Hybrid

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this to succeed

In 2018 we registered as a social enterprise called Sociopreneur Indonesia focusing on social innovation and entrepreneurship education. Our mission has thus become larger: to develop Responsible Ecosystem From stakeholder point-of-view, developing programs and accelerating impact that focuses on transforming Mindset can be achieved through collaboration. It is the point we start to think about integrating it as a means of scaling impact. We subsequently design a program called YOURS Camp, designated for organization partners to become an agent of change capable of designing and/or co-creating programs to deliver impact. So, Responsible Ecosystem can be achieved in an accelerated period.

2. The problem: What problem surrounding employability or financial capability are you helping to solve?

While stakeholdes have their own programs in achieving the impact, we identified that such efforts in Indonesia tend to be less integrated and not focusing on well-defined problems. This might happen because the focus lacks the “why” and “how” dimensions, making it harder to be monitored and measured. In order to solving the problem, the actors in the sector should be engaged to ensure the problem solved reaches the beneficiaries and impactful.

3. Your Solution: How are you planning to solve this problem? Share your specific approach.

We focus on designing an ecosystem and our practices are human-centered. As mentioned before, our strategy is to first develop human capital. Each individual and organization goes through a gradual process from empathy; capable of identifying and creating value; having developed right Mindset, Skillset, Toolset and enough experience to do the design themselves; and finally prepared to embrace technology as a utility. Regardless of expertise and background, everybody can contribute to solving problems where they can.

4. How are you innovating or using unique approaches to solving the problem?

Our approach is holistic and designed to include one into a part of the solution through measurable steps. Individuals are guided to understand themselves, where they belong, and their purpose in life. Doing so will shape their Mindset or the capability of seeing how the world works. Meanwhile, experiencing discovery themselves will develop their Skillset (behaviour towards challenges) and Toolset (ability to judge which approach is best applied to challenges), escalating their thinking scope. By then, individual or organization will have undergone a transformation of thinking scope.

5. Employability: how is your organization or project teaching people to develop the skills that they need to survive in the future job market?

Our development process consists of four processes, namely Human Capital Development, Value Creation, Human-Centred Design, and Applied Technology. The first two steps are conceptual, while the latter two are practical. The former step focuses on introducing the right Mindset and nurtures empathy in enabling one to be a lifelong learner and part of solutions for various challenges. Learners are further introduced to Value Identification and subsequently Value Creation, which is the part they develop their Skillset and understanding which Toolset to use in approaching different challenges, including understanding the value of money rather than seeing them only as a currency. When they have the basis of Mindset, Skillset, Toolset, they can further apply it. Human-Centered Design is the process when people start their initiatives, applying what they have learned in solving problems.

5a. Please describe which future-oriented skills your organization is focused on fostering and how you have measured / plan to measure progress

Our focus is on nurturing Social Entrepreneurship, and the progress made by learners is measured through the lens of 12 Entrepreneurial Genes (EG) (Dijkhuizen, 2013). EG will help to define the qualities and the direction of skills needed to be developed. Each of EG is interconnected to each other. Their measurement is divided into conceptual and practical. In the conceptual part, EG qualities as a framework can be traced in learners’ comprehension collected before and after each program while their initiatives exhibit the depth of their comprehension in the practical part.

7. Marketplace: Who else is addressing the same problem? How does the proposed project differ from these approaches?

We deliver a holistic and human-centered approach in each of our programs. That means we keep on improving the programs to fulfill the best-fit solution. We also make sure that our programs are integrated with one another. By doing so, we believe that the impact can be accelerated more effectively.

8. Impact: How has your project made a difference so far?

We started YOURS Camp last year as a pilot project where 7 representatives from organization partners became participants. YOURS Camp is prioritized for individuals with experience and comprehension in the social sector as they are expected to design and create impact themselves under mentoring and monitoring. Two of the participants have created their initiatives. One of them is Rahim dan Janin Project (Uterus and Fetus Project), focusing on raising awareness of being a Mom, and what the society can contribute to the problem. The other one co-create one of our programs, Empathy Project focusing on Entrepreneurship Education and Social Innovation through collaboration at Lombok on March, 2020 with 600 learners predicted.

9. Financial Sustainability Plan. Can you tell us about you plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

As YOURS Camp stands under the flag of Sociopreneur Indonesia as an organization, our funding channel consists of grants, donors, partnerships, and revenues. For the short and medium-term, we have been fortunate enough to be able to build partnerships with grants from CIVICUS World Alliance and Indika Foundation. We are also assisted by our individual donors for our projects. We have been partnering with NGOs, NPOs, Government, and Private Company to ensure sustainability. As a social enterprise, we need to be financially stable in order to help the project to be implemented. Therefore, we conduct consulting to support our long-term sustainability plan which is also the main source of our income.

10. Team

We administer the lean and agile management process in our team of 10 people. It allows us to build a fast pace and robust foundation in building partnerships, collaborations, and project implementation. The organizational structure of the project consists of the advisor, partnership team, project officers, and project impact and monitoring evaluation. For impact acceleration plan, we always involve volunteers and currently, we are working with several interns.


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