SeniorPro - Baby Boomers and the Technological Revolution

people 60+ want, need and can continue working, so it is necessary to connect them with different opportunities and training.

Photo of Ignacio Hinojosa
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  • Yes, I fulfill all of the eligibility criteria.

Initiative's representative name

Ximena Abogabir Scott

Initiative's representative date of birth


Initiative’s representative gender

  • Woman

Which eligible market are you based in?

  • Chile

Where are you making a difference?


Website or social media url(s) (partners)

When was your organisation founded?

I co-founded Travesia100 a BCorp (P), in January 2018, to promote a community of 50+ oriented to the recognition and empowerment of older people, who decide to reinvent themselves to live fully and continue to be a contribution to society.

Focus areas

  • Helping people adapt to technologies of the future
  • Reskilling and upskilling the workforce
  • Creating digital tools

Project Stage

  • Pilot (have done first proof of concept)
  • Growth (have moved past the very first activities; working towards the next level of expansion)

Yearly Budget: How much capital do you need to accomplish your proposed project?

  • $100k - $250k

Organisation Type

  • B-Corp.

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this to succeed

When I turned 70, I realized that I felt the same as always, but the people around me began to treat me like an old lady, with a childish and caring tone that surprised me. I started to discuss this with other people my age and I realized that it was a generational issue. The current idolatry of youth makes older people be invited only to rest and enjoy life, but we cannot do it (in Latin America pensions are not sufficient for a decent life), and we do not want to do it (inactivity and the consequent loneliness are the the threshold of loss of self-esteem, depression and senility). In short, if we just rest it means we'll drifting away from an active, significant and productive life, toward the irrelevance that threatens our generation.

2. The problem: What problem surrounding employability or financial capability are you helping to solve?

Seniors over 50 years old, looking for jobs, are having great difficulty finding them. This generates many problems, not only in the economical aspect, but also psychologically. This is particularly more complex for more educated professionals. - Marked age discrimination in the labor market. - 64% of Baby Boomers in Chile wish to stay active and productive after retirement. - Pensions are insufficient to maintain a similar lifestyle. - Etc.

3. Your Solution: How are you planning to solve this problem? Share your specific approach.

To solve this, we have built an alliance with ServiSenior to create a new plataform, SeniorPro. This platform will be supported by The Academy, to help Seniors train and prepare to reconnect with new job opportunities. Platform: incorporate a new channel (new website) with new functionalities that can allow Seniors to become high value added services providers for any size companies, through consultancy, mentorship and advisory. Academy: people need to prepare for the Gig Economy, learning to work with liquid, flexible and digital jobs. We require new skills for self-knowledge, identification of our strengths, connect with our purpose (not just our needs) and, especially, be willing to abandon certainty and learn to learn. We offer modular courses in three levels (basic, middle and advanced) that provide tools to successfully face this new stage: self-care, digitalization, employability and entrepreneurship.

4. How are you innovating or using unique approaches to solving the problem?

Travesia100 is changing its shareholding structure in order to move from 3 partners to 200 shareholders, all with similar participation. The intention is to generate a horizontal and democratic organization, where people find where to value their networks and experience, while integrating the professional teams of the projects we decide to address. ServiSenior Platform: We have redesigned most parts of our platform through a process of Design Thinking with the active participation of our database of Seniors, so that each interaction of the user with the website is as friendly and intuitive as possible. We are also in the process of incorporating machine learning so our platform can propose the best matches for each requirement.

5. Employability: how is your organization or project teaching people to develop the skills that they need to survive in the future job market?

We intend to promote the The Academy to offer a program of modular courses adaptable to the needs and preferences of each interested person that covers the main areas required for full longevity: - Self-knowledge - Self-care: care of the body, mind, spirit and finances - Digitization: basic, medium and advanced level - Entrepreneurship - Employability for the XXI century. In addition, Seniors are being trained on the use of the platform, the best practices, etc. Nevertheless, it is constantly being adapted so as to be as user friendly as possible.

5a. Please describe which future-oriented skills your organization is focused on fostering and how you have measured / plan to measure progress

We will focus on the development of lasting emotional skills, increasingly relevant in the labor market, in addition to new technical skills; and use new teaching methods, including experiential learning and vocational training based on technology. Required skills: - Apply skills to interact, build relationships and show the self-awareness needed to work eƒectively with others. - Build tech know-how skills. - Create and solve skills to approach problem solving creatively. - Foundational skills to be reincorporated into the workforce. To measure this we'll use ServiSeniors poll system.

7. Marketplace: Who else is addressing the same problem? How does the proposed project differ from these approaches?

In Chile, there have been different initiatives (platform) such as Trabajo Senior, SiSenior, etc. From these, only Trabajo Senior is still active, but with a very limited operation. All these initiatives have used a worker/employer intermediation model, which has not been sustainable due to the lack of interest from the supply side. Our focus is to connect Seniors not as possible employees but rather as expert service providers, attending companies specific needs directly. This model has proven much more effective and scalable as it is better adapted to the current trends in the job market.

8. Impact: How has your project made a difference so far?

From Travesia100 end: - 1100 professionals and technicians who aspire to fully live this new stage, participating actively in Travesia100 programs. - 50 volunteers actively participating in work commissions - 11 events convened with private companies and civil society - Participation in public and academic instances of social innovation - Courses and workshops prototyped and evaluated - Partnerships with universities, consultants and public, private and social institutions - Frequent participation in media (radios, written press, open TV) From Servisenior's end: + 5.000 registered Seniors. + 20.000 (less skilled) services connected. + US$ 450K in Senior earnings generated. + 60 municipalities/cities throughout Chile.

9. Financial Sustainability Plan. Can you tell us about you plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

In the short term, we plan to sustain the model through the contribution of both organizations; ServiSenior through the modification of the platform and Travesía100 through the participation of its team to implement the strategy defined by both organizations. In the medium and long term, we look to sustain the platform through the following revenue streams: - Transaction fees: collected in each connection generated through the platform, that will depend on the price of the service provided by the Seniors (duration and difficulty of the project requested by the company). - Membership fees: Seniors will pay a monthly/yearly fee to take part of the platform. - Training fees: complementary training through The Academy for Seniors.

10. Team

Platform: Francisco Pérez (CTO), Juan Medina (Front End specialist). Academy: Ximena Abogabir, Rosa Melnick. Project development: Ximena Abogabir and Jorge Amigo (Travesía100) with Ignacio Hinojosa and David Allendes (co-founders of ServiSenior). ServiSenior will be focused on the platform and the commercial development of the project. 50 Travesia100 volunteers are looking to purchase stocks and take a much more active role and making this project grow.

Help Us Support Diversity! Are you a member of an under-served , under-represented, or marginalized group in your country of residence? (yes/no) (this question is optional – if you choose to fill it out, the response will not be shared with your fellow contestants)

  • Age

If you selected “yes” to any of the categories above, please explain how being a member of this group has impacted you and your work?

Yes, I am 72, so fully understand the urgency of this social innovation. Intergenerationality at work allows us to better address the labor requirements of today's society, as well as contribute to the work environment within organizations. Personally, I don't understand life without purpose for which to get up every morning with enthusiasm. This has been the case throughout my life and I hope it will be that way until the last moment.

How did you hear about this challenge?

  • Ashoka page or contact

11. Bring it to life: Please walk us through a concrete example of how your solution will solve the problem you’re trying to address

We are doing a survey to find out two things among the 1,200 people who participate in Travesia100: in which subjects and levels do they consider they need to be trained; and in which themes and levels do they consider they could train other members of the community. We developed a file for those interested in training to provide us with comparable information, as well as a protocol for online training for other 60+. Based on the results of the survey, and after having personally interviewed the trainers and verified their backgrounds, we will build a curriculum mesh with a comprehensive offer of courses at basic, intermediate and advanced levels. This will allow members able to train others to receive remuneration, leaving a margin for SeniorPro.

12. Skills Matching: HSBC Employees will have the opportunity to offer skilled-volunteering. If matched, which of the following skills would you be most interested in receiving?

  • Planning & Strategy
  • Marketing Strategy, Design
  • Brand Development
  • Multimedia

13. Financial Sustainability – funding breakdown: please list a quick breakdown of your funding, indicating an estimated percentage that comes from each source.

individual donations or gifts _0_%

foundation or NGO grants _0_%

bequests _0_%

corporate contributions _0_%

grants or contracts _25_%

earned income (product or services sales, licensing, franchising, consulting, financing, etc.) _35_%

other (private investment) _40_%

14. Financial Sustainability – please tell us more about how you plan to fund and scale your project over the next 12 months.

Revenue streams: 1) Transaction fees: the fees will correspond to a variable percentage that depends on the cost of the Senior's service. The cost of the service will depend on the hourly cost (contingent on the type of consultancy) and the amount of hours required by the company. 2) Senior membership program: active Seniors will pay a monthy/anual fee for the following services: a. Access to courses, workshops, newsletter training modules (some may consider additional fees). b. Participate in online and in person (when feasable) events with a community of peers (for reflection and learning). Financial plan: Revenue: - Month 3: 25 services (US$1,217) + 50 registered Seniors (US$500) - Month 6: 56 services (US$2,673) + 100 Seniors (US$1,000) - Month 12: 269 services (US$12,904) + 500 Seniors (US$5,000) Monthly estimated burn rate: US$ 15,000

15. Growth Strategy: What are your main strategies for scaling your impact?

Creating key alliances with strategic partners. Among these are organizations such as ASECH (Chilean Entrepreneur Association) and CCS (Santiago Chamber of Commerce), whom we are in advance talks, and several private organizations from the finance sector that look to connect the expert services to their clients/user and improve their operations.

In addition to this, we will be implementing all the digital sales and marketing strategies we have perfected from the experience ServiSenior has had in CRM, Mkt automation, Email Mkt, Inbound Mkt and Sales, among other.

16. Activating changemakers: How are you giving people the power to control their own destiny and support other people to become changemakers in their communities?

When older people become aware that decades are ahead, they connect with their strengths, contact inspiring cases, discover an energy they considered lost... and get going, becoming a model not only for their generation but for future generations on how to fully live longevity. Experience and research show that the people who declare the greatest subjective happiness are those who strengthen and deepen their social relationships, connect with the purpose for which to stay alive, and feel a contribution to society. 

17. Awards & Recognitions: What awards or recognitions, if any, has the project received so far?

Ximena (co-founder of T100) was named Ashoka Fellow in 1995 as founder of "Casa de la Paz". From then she's received numerous awards such as Top 100 Women Leaders in Chile, Woman Energy prize, etc.

ServiSenior was given the Chilean National Innovation Award in 2018 and in 2020 selected by Katapult Accelerator. Ignacio (co-founder) was selected into the 2020 Young Leader for the Americas program.

18. Tell us about how collaborations and partnerships would enhance the scalability and impact of your project

In Chile we don't have models of how to fully live longevity. We also don't have enough related scientific research, so we have advanced from the intuition and experience of the 1,200 people who have shared their testimonies. Also, it is necessary to change the view of the media and public policies to understand that there are different ways of aging, not only from vulnerability. The current pandemic is just one example of the welfare vision towards the "lonely grandparents".

Evaluation results

5 evaluations so far

1. OVERALL Evaluation:

Yes, absolutely! - 80%

Yes/maybe - 0%

Maybe - 20%

Maybe/no - 0%

No - 0%

2. Is this entry INNOVATIVE?

Yes, absolutely! - 80%

Yes/maybe - 20%

Maybe - 0%

Maybe/no - 0%

No - 0%

3. Does this entry have SOCIAL IMPACT?

Yes, absolutely! - 100%

Yes/maybe - 0%

Maybe - 0%

Maybe/no - 0%

No - 0%

4. Is this entry VIABLE financially and operationally?

Yes, absolutely! - 60%

Yes/maybe - 40%

Maybe - 0%

Maybe/no - 0%

No - 0%


Yes, absolutely! - 80%

Yes/maybe - 0%

Maybe - 20%

Maybe/no - 0%

No - 0%

6. FEEDBACK: Highlights

IMPACT POTENTIAL: You use specific numbers and evidence to describe what your project has achieved so far (or plan to achieve in the future) – and you have a concrete plan for future impact. You have specific tools for measuring impact. - 25%

QUALITY OF INNOVATION: You have a great understanding of the problem, have researched existing solutions, and have developed unique, thoughtful solutions - 75%

FINANCIAL AND OPERATIONAL SUSTAINABILITY: You have given a great deal of thought to not just the idea itself but how to make it work operationally and financially in the present and future; your plan is specific and you value sustainability. - 75%

CHANGEMAKING ACTIVATION: You have a good plan on how to activate changemakers and empower them to innovate through your product or programming - 100%

Other option - 0%

7. FEEDBACK: Areas for Improvement

IMPACT POTENTIAL: make sure to provide specific instances of your social impact (or how you plan to measure impact) – it may be helpful to describe the beneficiaries, the main activities/products, and provide evidence of (or plan for) impact evaluation - 33.3%

QUALITY OF INNOVATION: make sure to describe how your solution is unique and innovative – it is helpful to include the research you have done on past solutions and how your solution is different from (and/or builds upon) these. - 66.7%

FINANCIAL AND OPERATIONAL SUSTAINABILITY: make sure you have provided descriptive information about your financial sustainability plan. Where do the funds come from now and do you have a concrete plan for future sustainability? - 100%

CHANGEMAKING ACTIVATION: make sure you describe your plan for how to empower others to become changemakers through your programming, service, or product - 33.3%

WRITING STYLE. Try to be concise, descriptive, and specific. Avoid jargon. - 0%

Nothing stands out! I thought it was great. - 33.3%

Other option - 0%

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