Nuup develops market access and data solutions for smallholder farmers, leveraging technology and working in partnership across value chains
13. Financial Sustainability – funding breakdown: please list a quick breakdown of your funding, indicating an estimated percentage that comes from each source.
Foundation or NGO Grants: 39%
Corporate contributions: 33%
Grants or contracts: 27%
15. Growth Strategy: What are your main strategies for scaling your impact?
We scale by: 1) reaching more farmers in existing value chains, 2) adapting products to new value chains, and 3) developing products/services for new value chains. The approach depends on our partners and perceived impact potential. For example, we are currently developing mobile recordkeeping tools for dairy and strawberry farmers, with plans to scale to more farmers in each and to adapt the tools to new value chains in the future. We are exploring a “freemium” business model in which farmers or organizations can pay for additional capabilities, but receive the basic tool for free.
16. Activating changemakers: How are you giving people the power to control their own destiny and support other people to become changemakers in their communities?
We design for and with farmers, rather than someone external, like a technician or agronomist. This enables farmers to track, access, and use data about their farms to make better decisions and investments. We use a similar model when collaborating with market actors: instead of just being parties to transactions, all actors are invited to co-design the entire ecosystem. As a result, we have seen emerge new growth opportunities emerge for farmer organizations, commercial commitments from corporate buyers, and guidance for development organizations that support farmers.
17. Awards & Recognitions: What awards or recognitions, if any, has the project received so far?
Nuup was a Winner of the 2018 edition of the MassChallenge Acceleration Program. One of our co-founders, Vincent Lagacé, was selected as an Ashoka Fellow in 2019.
18. Tell us about how collaborations and partnerships would enhance the scalability and impact of your project
Nuup operates on a sector-by-sector basis, fostering collaboration between many actors in each value chain. In honey, for example, our initiative unites buyers, foundations, NGOs, academics, and cooperatives. In other initiatives, partners include NGOs, purchasing departments at companies, and most importantly, farmers, Nuup is always looking for new partners, either in value chains where we already work or in new value chains to adapt or scale tools already developed.