Everytale - Online education platform

We develop an online education platform that will allow millions of people from disadvantaged groups to access education.

Photo of Валерий Маковецкий
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  • Yes, I fulfill all of the eligibility criteria.

Initiative's representative name

Valeriy Makovetskiy

Initiative's representative date of birth


Initiative’s representative gender

  • Man

Where are you making a difference?

Worldwide, mostly in developing countries

Website or social media url(s)

www.everytale.net, https://www.linkedin.com/in/valeriy-makovetskiy-24867b54/

When was your organisation founded?


Focus areas

  • Helping people adapt to technologies of the future
  • Reskilling and upskilling the workforce
  • Creating digital tools

Project Stage

  • Start-Up (first few activities have happened)

Yearly Budget: How much capital do you need to accomplish your proposed project?

  • $500k - $1m

Organisation Type

  • For-profit

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this to succeed

We thought about how we can create a barrier-free environment in education. And we drew attention to the problem of the hearing impaired student - he does not hear the teacher. We decided to create a platform that will allow real-time translation of teacher’s speech into text and display on the user's device. In addition, we have set up a student-teacher communication system, which is necessary if the student has speech impairment. So we adapted education for the hearing impaired. Then we added a window for broadcasting videos to the session and thus adapted the education system for people with limited mobility who were able to participate in educational process. Then we adapted the system for migrants, adding a translation of the text.

2. The problem: What problem surrounding employability or financial capability are you helping to solve?

There are 71 million refugees in the world, 446 million hearing-impaired people. 5 billion people speak only their native language. Everytale connects unemployed professionals and recruiters, young talents with universities, and gives people experiencing financial aid a chance to overcome barriers to learning and earning. Moreover, Everytale helps integration of refugees and people with disabilities in social communities and on the labor market.

3. Your Solution: How are you planning to solve this problem? Share your specific approach.

Based on AI, speech-to-text recognition and machine learning, Everytale allows international users to educate themselves in their mother tongues or other languages and further educate others. Moreover, it allows people with disabilities to actively participate in a usual academic environment providing all relevant features from “making a comment” to “switch the screen sharing on”. Regardless of where a user is, he can still be connected and when not, all files will be saved in the cloud for self study. Content creators receive a tool to monetize their knowledge through paid sessions. By gamifying education, we add a competitive aspect that intensifies users to learn and realize the value of obtained knowledge. Through incentive programs, we can provide income through active participation. Machine learning will help to create a portrait of each user's competencies, and these competencies will grow during the interactions on the platform. Hence, we will create a base of students and professionals who can be hired by companies and recruited by universities around the world. In addition, we will create a fundraising tool to provide quality education in single cases.

4. How are you innovating or using unique approaches to solving the problem?

The speech recognition system we are developing adapts the educational process for hard of hearing citizens and citizens without knowledge of the language. We collect the best recognition systems in the world, and a complex mechanism determines the most suitable depending on the settings set by the user. The big data collection system and neural network algorithms are constantly improving the speech recognition system and eliminate errors in recognition. The neural network selects educational content based on the user's personal profile. Gamification allows you to unite people according to their interests and ensure the competitive nature of training. Digital currency is accrued for achievements and can be spent on platform or withdrawn

5. Employability: how is your organization or project teaching people to develop the skills that they need to survive in the future job market?

We are creating a platform that will attract the best professionals from different industries as well as the best universities. These professionals will create content available to an unlimited number of users. By acquiring knowledge, users will be able to find jobs that they like. The content consumer will choose its own development direction taking into account global trends. During the training, he will see an increase in the level of his competencies and the average level of competencies in the industry. This knowledge will help him regulate the intensity of classes. A portrait of the user's competencies will be available to recruiters, thus, not the color of the skin and physical characteristics, but only professional skills will affect the career opportunities of the user. This is what barrier-free environment means.

5a. Please describe which future-oriented skills your organization is focused on fostering and how you have measured / plan to measure progress

We see increased interest in programming, prototyping, and industrial design. The study of soft skills, new management methods will be in demand in the next decade. We will monitor the following indicators: - number of users - most popular session topics - results of online polls created by speakers - the most active users by territorial distribution - the most common language groups of users and speakers - the most common training time - the number of users who have received an online education and a list of universities that have released the largest number of specialists

6. Financial capability: how is your organization or project creating innovative solutions that arm people with ability to optimize their current and future financial health

Platform users are divided into two categories: content creators and content consumers. Any user with sufficient professional skills to conduct online training can become a content creator. After starting the educational course, users from all over the world begin to connect to it. Upon reaching a certain number of users and confirming the high quality of the content, the course creator establishes paid access to his content. Thus, he begins to commercialize his skills. A content consumer can also make money in several ways: a) performing daily tests, formed depending on his competencies b) editing documents available on the platform and setting a fee for access to them c) winning in regular competitions between users. For each of these activities, the user is credited with a digital currency that can be sent to training or withdrawn.

6a. Please describe what aspect of financial capability your organization is focused on fostering and how you have measured / plan to measure progress.

We will be able to determine with 100% accuracy the amount of income received by the content creator, per week, month or year. We will have access to information about the volume of transactions carried out by users for accessing the speaker’s content. Things are more complicated with determining the success of a person after release from online programs. We are working on synchronization with job search sites. Employers will be able to hire users of our platform, having previously received their resume, including their skills, courses at which they have studied and diplomas received online.

7. Marketplace: Who else is addressing the same problem? How does the proposed project differ from these approaches?

There are many sites that provide access to educational content. These are mainly sites with recorded videos. We offer online classes with interactive communication between the speaker and users. Our platform is adapted for over 300 million hearing impaired users and many millions of people without language skills, as well as 5 billion people who speaks only their native language. We are not limited to certain courses. We are a knowledge sharing tool. We are the only platform that allows you to earn on training, as well as providing fundraising opportunities for educational purposes.

8. Impact: How has your project made a difference so far?

We are under development. The launch is scheduled for July in the US, EU and Russia. We have gathered an audience of 100,000 users for beta testing the platform. We have established contacts with the largest charitable organizations, associations of hearing impaired citizens, and educational movements. Among them: New Teacher Center, Teach for America, Teach for Pakistan, Teach for All, British Deaf Association, World Association of the Deaf, Russian Association of the Deaf, US Department of Education, Ministry of Education of Russia, Afterschool Alliance, Echoing Green and many many more. We have entered into agreements with Roscongress, which operates 80% of the conference rooms in Russia, to equip these rooms with our platform. We also entered into agreements with 4 universities to launch the platform in pilot mode.

9. Financial Sustainability Plan. Can you tell us about you plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

According to the current financial situation, Everytale has $800K on available funds. So far Everatale has raised $2M. Further funding is planned to take place in May. Everytale plans to raise >$1M in this round. Burn rate after launch in July will be as high as $80K. The platform will be available free of charge for 3 months. The CPU is $3, including CAC and the cost of streaming (AWS). ARU is $3,5 including: % of each transaction, advertising integrations within sessions, license payments (>1 session at a time), and payment of premium accounts with access database of profiles of applicants. Break-even will be achieved at 200 000 users by Dec 2020. The company will be financially stable during the period to reaching the breakeven.

10. Team

Everytale team consists of 15 people CEO, CTO, CMO 1 IT director 2 Frontend developers 1 Backend developer 4 Designers 2 Analysts 1 DevOps 1 Tester Mobile App development team on outsource. We will add 3 developers in the next 3 month. We will also take 3 managers for promoting the platform in USA office, Germany, Russia. We have also created an ambassadors program and attract active partners in different parts of the world. This step helped us to attract 100 000 users before launch.

Help Us Support Diversity! Are you a member of an under-served , under-represented, or marginalized group in your country of residence? (yes/no) (this question is optional – if you choose to fill it out, the response will not be shared with your fellow contestants)

  • This does not apply to me

If you selected “yes” to any of the categories above, please explain how being a member of this group has impacted you and your work?


How did you hear about this challenge?

  • Social media

11. Bring it to life: Please walk us through a concrete example of how your solution will solve the problem you’re trying to address

Abdul is from Libya. He is 14. He always had a dream to enter MIT, he is fond of programming, very talented. He speaks good French. Unfortunately, his family had to flee to Italy, they became refugees. Abdul was lucky - on a social network he saw an invitation from one of the Ambassadors of Everytale to start learning through the platform. When registering, Abdul chose programming as his authority, and also noted that he would like to get to MIT. The program through machine learning selected the best courses, and Abdul began to study hard. He performed all the tests, and the rating of his competencies grew. In addition, he won many contests and noticed that he earns up to $ 80 per month in the form of bonuses. Once he received a letter stating that the company, which was astounded by his successes, had paid for his training at MIT and was waiting for him as an employee in the future.

12. Skills Matching: HSBC Employees will have the opportunity to offer skilled-volunteering. If matched, which of the following skills would you be most interested in receiving?

  • Accounting & Finance
  • Research
  • Legal Services
  • HR Management
  • Board Development
  • Brand Development
  • Multimedia

13. Financial Sustainability – funding breakdown: please list a quick breakdown of your funding, indicating an estimated percentage that comes from each source.

Everytale is a "for Profit" company.

Earned income - financing from founders - $2 Million.

Planned Seed round - $800K in May

14. Financial Sustainability – please tell us more about how you plan to fund and scale your project over the next 12 months.

After the launch in July, the company will develop on 5 continents due to the work of Ambassadors, cooperation with national associations of the hearing impaired, educational organizations and congress centers. According to the current financial situation, Everytale has $800K on available funds. So far Everatale has raised $2M. Further funding is planned to take place in May. Everytale plans to raise >$1M in this round. Burn rate after launch in July will be as high as $80K. The CPU is $3, including CAC and the cost of streaming (AWS). ARU is $3,5 including: % of each transaction, advertising integrations within sessions, license payments (>1 session at a time), and payment of premium accounts with access database of profiles of applicants. Breakeven will be achieved at 200 000 active users by Dec 2020. The company will be financially stable during the period to reaching the breakeven

15. Growth Strategy: What are your main strategies for scaling your impact?

At Everytale we want to approach several levels to address the issue and reach our goal: governmental, economical, and social. The Ambassadors program as part of a rapid implementation strategy with low costs (users profit from attracted users & content creators). National associations of the deaf and hard-of-hearing. Educational associations and innovator communities. Individuals, seeking additional education. Governmental Institutions introducing and integrating our Platform for a common good. Recruiting agencies and congress centers, expanding their target group through online users.

16. Activating changemakers: How are you giving people the power to control their own destiny and support other people to become changemakers in their communities?

We foster the emergence of several types of changemakers.

1) Active people with a wide circle of friends who are infected with our idea of creating a barrier-free world. Our Ambassadors create an opportunity for the growth of the platform exponentially.

2) Professionals who see their mission as training a new generation, although this work is poorly paid. We give them the opportunity to generate additional income and expand the boundaries of influence.

3) Young people for whom there are no borders. They believe in their abilities and can conquer the world. They only need a tool for this.

17. Awards & Recognitions: What awards or recognitions, if any, has the project received so far?

There were several news in the Russian media about our development:



We have now reached the national semifinal of the RAISE contest for social projects providing access to education in faraway parts of Russia.

18. Tell us about how collaborations and partnerships would enhance the scalability and impact of your project

Due to the structure of a multi-sided platform, Everytale will benefit from cross-sided network effects. On one hand, having governmental organizations providing the backbone for any local and international operations, on the other hand, social organizations providing network and infrastructure for rapid expansion. Strategic collaboration with congress centres, universities, media agencies, and recruiting companies will enhance our revenue and recognition, while users will spread the word.

Finally - Your Selfie Elevator Pitch: Share a 1-minute video that shares a quick summary of the problem you would like to solve, how you’ve chosen to solve it, and the impact you hope to see.


Evaluation results

3 evaluations so far

1. OVERALL Evaluation:

Yes, absolutely! - 0%

Yes/maybe - 50%

Maybe - 50%

Maybe/no - 0%

No - 0%

2. Is this entry INNOVATIVE?

Yes, absolutely! - 0%

Yes/maybe - 100%

Maybe - 0%

Maybe/no - 0%

No - 0%

3. Does this entry have SOCIAL IMPACT?

Yes, absolutely! - 33.3%

Yes/maybe - 0%

Maybe - 66.7%

Maybe/no - 0%

No - 0%

4. Is this entry VIABLE financially and operationally?

Yes, absolutely! - 0%

Yes/maybe - 33.3%

Maybe - 66.7%

Maybe/no - 0%

No - 0%


Yes, absolutely! - 33.3%

Yes/maybe - 0%

Maybe - 66.7%

Maybe/no - 0%

No - 0%

6. FEEDBACK: Highlights

IMPACT POTENTIAL: You use specific numbers and evidence to describe what your project has achieved so far (or plan to achieve in the future) – and you have a concrete plan for future impact. You have specific tools for measuring impact. - 50%

QUALITY OF INNOVATION: You have a great understanding of the problem, have researched existing solutions, and have developed unique, thoughtful solutions - 100%

FINANCIAL AND OPERATIONAL SUSTAINABILITY: You have given a great deal of thought to not just the idea itself but how to make it work operationally and financially in the present and future; your plan is specific and you value sustainability. - 50%

CHANGEMAKING ACTIVATION: You have a good plan on how to activate changemakers and empower them to innovate through your product or programming - 50%

Other option - 0%

7. FEEDBACK: Areas for Improvement

IMPACT POTENTIAL: make sure to provide specific instances of your social impact (or how you plan to measure impact) – it may be helpful to describe the beneficiaries, the main activities/products, and provide evidence of (or plan for) impact evaluation - 50%

QUALITY OF INNOVATION: make sure to describe how your solution is unique and innovative – it is helpful to include the research you have done on past solutions and how your solution is different from (and/or builds upon) these. - 100%

FINANCIAL AND OPERATIONAL SUSTAINABILITY: make sure you have provided descriptive information about your financial sustainability plan. Where do the funds come from now and do you have a concrete plan for future sustainability? - 50%

CHANGEMAKING ACTIVATION: make sure you describe your plan for how to empower others to become changemakers through your programming, service, or product - 50%

WRITING STYLE. Try to be concise, descriptive, and specific. Avoid jargon. - 50%

Nothing stands out! I thought it was great. - 0%

Other option - 50%

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