Design Your Future (DYF)

Integrating Entrepreneurial Literacy and Financial Literacy for individual/organization as a holistic approach of Entrepreneurship Education

Photo of Nicholas Jiemas
0 1

Written by


  • Yes, I fulfill all of the eligibility criteria.

Initiative's representative name

Clarissa Amadhea

Initiative's representative date of birth

December 26th, 1996

Initiative’s representative gender

  • Woman

Which eligible market are you based in?

  • Indonesia

Where are you making a difference?


Website or social media url(s)

Twitter: Facebook: Instagram: LinkedIn: Website:

When was your organisation founded?


Focus areas

  • Helping people adapt to technologies of the future
  • Financial skills and capability
  • Reskilling and upskilling the workforce

Project Stage

  • Pilot (have done first proof of concept)

Yearly Budget: How much capital do you need to accomplish your proposed project?

  • $1k - $10k

Organisation Type

  • Hybrid

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this to succeed

Our journey from 2013 teaching creativity has turned into a mission of developing Responsible Ecosystem as we found ineffectiveness in the Indonesian educational system not focusing on Mindset development. Further conducts are increasingly evident that Indonesians lack tomorrow skills, unequipped with practical knowledge and character qualities. Unleashing learned Skills and applying Tools is the ‘how’, but Mindset is the ‘why’. When we met FINLIT Nepal we saw the potential to integrate our programs as a way of completing the entrepreneurial cycle. Combined with the entrepreneurial way of creating value, the cycle will enable individuals/organizations to create something out of nothing. We see both aspects to be interconnected.

2. The problem: What problem surrounding employability or financial capability are you helping to solve?

The government’s efforts in improving financial literacy tends to be limited to financial inclusion and adoption (OJK, 2013; OECD, 2018). Integrating Financial Literacy Education with Entrepreneurship Education is an efficient approach as the Mindset of creating value should come first before utilizing Skillset and Toolset in managing resources – merging the “innovators” and the “investors” in paving productive financial decisions.

3. Your Solution: How are you planning to solve this problem? Share your specific approach.

We focus on designing an ecosystem and our practices are human-centred. As mentioned before, our strategy is to first develop human capital. Each individual and organization goes through a gradual process from empathy; capable of identifying and creating value; having developed right Mindset, Skillset, Toolset and enough experience to do the design themselves; and finally prepared to embrace technology as a utility. Regardless of expertise and background, everybody can contribute to solving problems where they can. These agents of change or the output of our programs are who we call History Makers. When they are prepared individually, understanding financial literacy as a way to manage resources instead of just balance sheets, knowing financial tools, and how to spend their money will help their financial decisions in creating something out of nothing. Design Your Future (DYF) integrates both Entrepreneurship Education and Financial Literacy to achieve that through experiential and discovery learning. Targeted participants can be varied from individual or organization who wanted to establish a social enterprise/social movement, regular worker, students, teachers, and lecturers.

4. How are you innovating or using unique approaches to solving the problem?

Our approach is holistic. Individuals are guided to understand themselves, where they belong, and their purposes in life. Doing so will shape their Mindset or seeing how the world works. Meanwhile, experiencing discovery themselves will develop their Skillset (behaviour towards challenges) and Toolset (ability to judge which approach is best applied to challenges). By then, a History Maker will have undergone an escalation of thinking scope; from thinking in Effectiveness (how to rethink, reinvent, or recreate); thinking in Relevance (being able to judge value and appropriateness within a context; and finally thinking in Value Creation (finding ways to alter one’s perspective being impactful to themselves, surroundings, and society).

(Instructions for questions 5 and 6, no answer required) Please only answer the question (5 - “employability” or 6 - “financial capability”) that applies to your organization’s topic of work (see below for definitions)


6. Financial capability: how is your organization or project creating innovative solutions that arm people with ability to optimize their current and future financial health

Our development process consists of four processes, namely Human Capital Development, Value Creation, Human-Centred Design, and Applied Technology. The first two steps are conceptual, while the latter two are practical. The former step focuses on introducing the right Mindset and nurtures empathy in enabling one to be a lifelong learner and becoming part of solutions. Learners are further introduced to Value Identification and Value Creation, which is the part they develop their Skillset and understanding which Toolset to use in approaching different challenges, including understanding the value of money rather than only as a currency. When they have the basis of Mindset, Skillset, Toolset, they can further apply it; Human-Centered Design is the process when people start their initiatives, applying what they have learned in solving problems. It can be scaled up utilizing technology.

6a. Please describe what aspect of financial capability your organization is focused on fostering and how you have measured / plan to measure progress.

Our focus is on nurturing Social Entrepreneurship, and the progress of learners is measured through the lens of 12 Entrepreneurial Genes (EG) (Dijkhuizen, 2013). EG will help to define the qualities and the direction of skills needed to be developed to be an ideal individual capable of creating value sustainably. Each of these qualities is interconnected to each other. Their measurement is divided into conceptual and practical; EG qualities are traced in learners’ comprehension collected before and after each program while their initiatives exhibit the depth of their practical comprehension.

7. Marketplace: Who else is addressing the same problem? How does the proposed project differ from these approaches?

We deliver a holistic and human-centred approach in each of our programs. That means we keep on improving the programs to fulfil the best-fit solution. We also make sure that our programs are integrated with one another. By doing so, we believe that the impact can be accelerated more effectively.

8. Impact: How has your project made a difference so far?

Previously, the project was kickstarted by integrating it into the university curriculum. It has been tested for three years to around 400 students. Throughout the process of introduction to value identification and value creation, identifying themselves, identifying available resources, exploring their interests and skills, the students have made their own roadmap for the next 5 years as the output, their impact is a part of the long-term evaluation.

9. Financial Sustainability Plan. Can you tell us about you plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

As Design Your Future project stands under the flag of Sociopreneur Indonesia as an organization, our funding channels consist of grants, donors, partnerships, and revenues. For the short and medium-term, we have been fortunate enough to be able to build partnerships with grants from CIVICUS World Alliance and Indika Foundation. We are also assisted by our individual donors for our projects. We have been partnering with NGOs, NPOs, Government, and Private Company to ensure sustainability. As a social enterprise, we need to be financially stable in order to help the project to be implemented. Therefore, we conduct consulting to support our long-term sustainability plan which is also the main source of our income.

10. Team

We administer the lean and agile management process in our team of 10 people. It allows us to build a fast pace and robust foundation in building partnerships, collaborations, and project implementation. The organizational structure of the project consists of the advisor, partnership team, project officers, and project impact and monitoring evaluation. For impact acceleration plan, we always involve volunteers and currently, we are working with several interns

Help Us Support Diversity! Are you a member of an under-served , under-represented, or marginalized group in your country of residence? (yes/no) (this question is optional – if you choose to fill it out, the response will not be shared with your fellow contestants)

  • This does not apply to me

How did you hear about this challenge?

  • Recommended by others

Evaluation results

4 evaluations so far

1. OVERALL Evaluation:

Yes, absolutely! - 25%

Yes/maybe - 75%

Maybe - 0%

Maybe/no - 0%

No - 0%

2. Is this entry INNOVATIVE?

Yes, absolutely! - 0%

Yes/maybe - 100%

Maybe - 0%

Maybe/no - 0%

No - 0%

3. Does this entry have SOCIAL IMPACT?

Yes, absolutely! - 50%

Yes/maybe - 50%

Maybe - 0%

Maybe/no - 0%

No - 0%

4. Is this entry VIABLE financially and operationally?

Yes, absolutely! - 0%

Yes/maybe - 50%

Maybe - 25%

Maybe/no - 25%

No - 0%


Yes, absolutely! - 0%

Yes/maybe - 75%

Maybe - 0%

Maybe/no - 25%

No - 0%

6. FEEDBACK: Highlights

IMPACT POTENTIAL: You use specific numbers and evidence to describe what your project has achieved so far (or plan to achieve in the future) – and you have a concrete plan for future impact. You have specific tools for measuring impact. - 33.3%

QUALITY OF INNOVATION: You have a great understanding of the problem, have researched existing solutions, and have developed unique, thoughtful solutions - 0%

FINANCIAL AND OPERATIONAL SUSTAINABILITY: You have given a great deal of thought to not just the idea itself but how to make it work operationally and financially in the present and future; your plan is specific and you value sustainability. - 33.3%

CHANGEMAKING ACTIVATION: You have a good plan on how to activate changemakers and empower them to innovate through your product or programming - 100%

Other option - 0%

7. FEEDBACK: Areas for Improvement

IMPACT POTENTIAL: make sure to provide specific instances of your social impact (or how you plan to measure impact) – it may be helpful to describe the beneficiaries, the main activities/products, and provide evidence of (or plan for) impact evaluation - 100%

QUALITY OF INNOVATION: make sure to describe how your solution is unique and innovative – it is helpful to include the research you have done on past solutions and how your solution is different from (and/or builds upon) these. - 100%

FINANCIAL AND OPERATIONAL SUSTAINABILITY: make sure you have provided descriptive information about your financial sustainability plan. Where do the funds come from now and do you have a concrete plan for future sustainability? - 100%

CHANGEMAKING ACTIVATION: make sure you describe your plan for how to empower others to become changemakers through your programming, service, or product - 0%

WRITING STYLE. Try to be concise, descriptive, and specific. Avoid jargon. - 0%

Nothing stands out! I thought it was great. - 0%

Other option - 0%


Join the conversation: