Micro-Business Clinic

Web-Application/Online Portal for Service Bundling and Access to Finance and Business Development Services.

Photo of Rana Zaki
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Written by


  • Yes, I fulfill all of the eligibility criteria.

Initiative's representative name

Dr. Raghda El Ebrashi - Founder & Chairperson

Initiative’s representative gender

  • Woman

Which eligible market are you based in?

  • Egypt

Website or social media url(s)


When was your organisation founded?

June 2005

Focus areas

  • Financial skills and capability
  • Reskilling and upskilling the workforce

Project Stage

  • Growth (have moved past the very first activities; working towards the next level of expansion)

Yearly Budget: How much capital do you need to accomplish your proposed project?

  • $50k - $100k

Organisation Type

  • Non-profit / NGO

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this to succeed

Our story started in 2002 when volunteerism started to flourish&youth wanted to be engaged in serving their communities. We dreamed of Egypt to become a better place for the less fortunate by providing long term solutions through empowering them economically.As the team grew, Raghda Ebrashi (founder) decided to legally register AYB in 2005 to have a youth organized structure aimed at empowering each beneficiary to be their own savior by teaching them how to grow&sustain their growth.As the years passed AYB development model has become a well rounded socio-economic empowerment scheme, providing services aimed at all family members of underprivileged communities, enabling each individual to find&utilize their potential to lead a better life.

2. The problem: What problem surrounding employability or financial capability are you helping to solve?

69 percent of unemployed people are aged between 15 and 29, & more than 82 percent of those young people held diplomas and university degrees(CAPMAS).This high unemployment rate reflects an ongoing slowdown in economic activities. After studying the unemployment rates in Egypt & the gap between the market demand and unemployed labor, AYB decided to focus primarily on the unemployed with an intermediate level of education.

3. Your Solution: How are you planning to solve this problem? Share your specific approach.

Micro Business Clinic is offering business diagnostic tools to assess the needs of the micro business owners and requirements for micro business survival and growth. The service is offering a set of tools to assess the business performance in main functional areas such as: Marketing, Operations and Finance Management in addition to the entrepreneurial orientation of the Micro business owners that impact the business survival and growth. The assessment is followed by tailored business development service that include capacity building of the micro business owners through training and mentoring as well as specialized services aiming for increasing market access, access to market information, improvement of supply chain and quality control measures, transition to formal sector and ETC. The business development service is backed up with transaction based financing mechanisms that are matching the needs of the micro-businesses in terms of operational cycles, cash flow, liquidity and profitability.

4. How are you innovating or using unique approaches to solving the problem?

Improved, cost-efficient, and comprehensive business support services, targeting MSEs owners, provided via mobile/internet for the first time in Egypt. Increased outreach and attracting new borrowers to the micro-finance sector by integrating both human capital and financial investment in MSEs and micro/grass-root entrepreneurs.

6. Financial capability: how is your organization or project creating innovative solutions that arm people with ability to optimize their current and future financial health

Our micro business clinic platform will innovate a current successful service that is being done by the organization; we will build upon the success of our on ground/ face to face Micro Business Clinic and we will transfer it into an online platform where business owners and startups can use the platform in order to provide us with the needed information and requirements about their business through filling in forms and answering questions and accordingly we can start diagnosing the problem and offering a customized solution, multiple services will be provided through the platform like: online sessions, FAQ’s and many other services that are necessary and essential for startups. Our idea shall be simplifying and updating existing processes and therefore we shall be doing core innovation through this platform.

7. Marketplace: Who else is addressing the same problem? How does the proposed project differ from these approaches?

Based on the new service concept pilot, it is expected to increase the potential number of borrowers to more than 250% which means about 12,000 new micro-finance clients per year for the organization. It is also expected to decrease bad debt and overhang (or unnecessary financial burden on poor families) by 30%. Through proper planning and utilization of financing (as a benefit from integrating BDS and Financing), it is expected to increase MSEs capital by 77% and family income by 32% per annum.

10. Team

1.BDS Unit: Responsible of Registration, Assessment, Training and mentoring delivery, business planning, in addition to market access and networking services. 2.Feasibility Study and Financing Readiness Unit: Responsible of providing financial planning and feasibility study preparation services in addition to assessment and selection of suitable financing schemes. 3.Financial Inclusion Unit: Responsible of micro-financing operations and new product development. 4.Outreach and Scaling Up Unit.

How did you hear about this challenge?

  • Ashoka page or contact

Evaluation results

1 evaluation so far

1. OVERALL Evaluation:

Yes, absolutely! - 100%

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No - 0%

2. Is this entry INNOVATIVE?

Yes, absolutely! - 0%

Yes/maybe - 100%

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No - 0%

3. Does this entry have SOCIAL IMPACT?

Yes, absolutely! - 100%

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No - 0%

4. Is this entry VIABLE financially and operationally?

Yes, absolutely! - 0%

Yes/maybe - 100%

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No - 0%


Yes, absolutely! - 0%

Yes/maybe - 100%

Maybe - 0%

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6. FEEDBACK: Highlights

IMPACT POTENTIAL: You use specific numbers and evidence to describe what your project has achieved so far (or plan to achieve in the future) – and you have a concrete plan for future impact. You have specific tools for measuring impact. - 100%

QUALITY OF INNOVATION: You have a great understanding of the problem, have researched existing solutions, and have developed unique, thoughtful solutions - 0%

FINANCIAL AND OPERATIONAL SUSTAINABILITY: You have given a great deal of thought to not just the idea itself but how to make it work operationally and financially in the present and future; your plan is specific and you value sustainability. - 0%

CHANGEMAKING ACTIVATION: You have a good plan on how to activate changemakers and empower them to innovate through your product or programming - 0%

Other option - 0%

7. FEEDBACK: Areas for Improvement

IMPACT POTENTIAL: make sure to provide specific instances of your social impact (or how you plan to measure impact) – it may be helpful to describe the beneficiaries, the main activities/products, and provide evidence of (or plan for) impact evaluation - 0%

QUALITY OF INNOVATION: make sure to describe how your solution is unique and innovative – it is helpful to include the research you have done on past solutions and how your solution is different from (and/or builds upon) these. - 0%

FINANCIAL AND OPERATIONAL SUSTAINABILITY: make sure you have provided descriptive information about your financial sustainability plan. Where do the funds come from now and do you have a concrete plan for future sustainability? - 0%

CHANGEMAKING ACTIVATION: make sure you describe your plan for how to empower others to become changemakers through your programming, service, or product - 100%

WRITING STYLE. Try to be concise, descriptive, and specific. Avoid jargon. - 0%

Nothing stands out! I thought it was great. - 0%

Other option - 0%

1 comment

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