Pul.Di.Ya by Hey Success Ph!

We create sustainable job opportunities through freelancing for indigenous youth in Baguio City and nearby municipalities.

Photo of Paula Bayao
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  • Yes, I fulfill all of the eligibility criteria.

Initiative's representative name

Paula Bayao

Initiative's representative date of birth

11 March 1989

Initiative’s representative gender

  • Woman

Which eligible market are you based in?

  • Philippines

Where are you making a difference?

Baguio City & nearby provinces in the Cordillera, Philippines

Website or social media url(s)

Facebook: https://www.facebook.com/heysuccessph LinkedIn: https://www.linkedin.com/company/hey-success-ph Instagram: IG@heysuccessph Website: www.heysuccess.com.ph

When was your organisation founded?

June 2019

Focus areas

  • Helping people adapt to technologies of the future
  • Financial skills and capability
  • Reskilling and upskilling the workforce
  • Creating digital tools

Project Stage

  • Pilot (have done first proof of concept)

Yearly Budget: How much capital do you need to accomplish your proposed project?

  • $10k - $50k
  • Laptop or Computer donation for training, introduce us to connection/resource speakers/clients

Organisation Type

  • Hybrid
  • Social Enterprise

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this to succeed

Our Aha! the moment was when we decided to resign last year and go full time a as a freelancer. It was not an easy decision considering our financial situation and our obligations. But when we are working as a freelancer full-time, we are able to recognize the opportunities this industry can give us and surely will benefit our community. We learn that a few people who knew freelancing industry, and the current educational system does not encourage the youth to become entrepreneurs. We decided to build our company, Hey Success, with the goal to bring events and training for freelancers and entrepreneurs closer to city and nearby municipalities. We also tapped into the local talents to become our main resource speakers & trainers.

2. The problem: What problem surrounding employability or financial capability are you helping to solve?

[1] The majority of training and opportunities are organised in Manila. Thus, we in the provinces especially us (Indigenous Igorot) have limited access to these training to upskill and professional growth that awards well-paying careers. [2] Only 25.47% of the IPs living in Baguio City based on the 2000 census, unfortunately, we are missing out on job opportunities because we need to compete with workers from other provinces who accept low wages

3. Your Solution: How are you planning to solve this problem? Share your specific approach.

A. Education to Employment Model [Training to Job Opportunities] [Short to Medium Term Goal] [1] Training. We train the indigenous youth on in-demand digital, soft and technical skills needed within the industry to become freelancers and entrepreneurs. [2] Assessment. We will assess them after the training to be given guidance and mentoring. [3] Match. We provide employment opportunities upon completing the training with partnering with local and foreign SME owners as well as multinational companies. [4] Acquisition. Help them acquire their client/s and projects. [5] Feedback. A community to provide feedback for improvement and support system. B. Training Management Outsourcing [Long-Term Goal] We'll establish ourselves as an outsourcing company for SME's looking for freelancers. In this way, we can create more opportunities for the indigenous youth and extend it to other sectors like out of school youth.

4. How are you innovating or using unique approaches to solving the problem?

Our solution will be able to create sustainable job opportunities through freelancing for indigenous youth in Baguio City and nearby municipalities. [1] We offer an opportunity for a safe, sustainable, & professionally growing career through an Education to Employment Model (Training to Job Opportunities). [2] This can be an alternative and/or additional source of income for our community. They can still work on the craft (i.e. tend to the garden, weave) while building their freelance career. [3] There will be an opportunity for those "who did not finish their studies" to land high paying and good careers. [4] No one is left behind. Ensuring that we are able to adapt to the changing times and able to maintain our culture.

5. Employability: how is your organization or project teaching people to develop the skills that they need to survive in the future job market?

The Future of Work: Contribute to inclusive and sustainable economic growth through increased productivity and decent work, leading to a better quality of life (SDGs 4, 5, 8, 10) We will teach them to become freelancers. FREELANCING is a BUSINESS.

5a. Please describe which future-oriented skills your organization is focused on fostering and how you have measured / plan to measure progress

We focused on developing in-demand digital, soft and technical skills in the industry for our beneficiaries. For example, admin work, bookkeeping, social media, process documentation, data entry, data annotation, and more. We plan to align these with the individual's interests and strengths. We priorities too to organise events and pieces of training leading to being an entrepreneurial path. At this stage, our measurement tool to define progress is the actual number of beneficiaries we are able to help land a job or close a client.

6. Financial capability: how is your organization or project creating innovative solutions that arm people with ability to optimize their current and future financial health

Again, FREELANCING IS A BUSINESS. Learning to work as a freelancer will teach you all the aspects of a business. These will enable the beneficiaries to become entrepreneurs. They will treat their profession as a business owner which is sustainable in the long-term.

6a. Please describe what aspect of financial capability your organization is focused on fostering and how you have measured / plan to measure progress.

They say when you build a business, then, be prepared to lose money. We are still starting and will face more challenges ahead. However, we have different financial strategies depending on the projects we handle, the work we put into it, the client's capacity and other factors. But to make it simple, we follow a simple formula in our costing 60-20-20. We keep the expenses within 60% of the cost, 20% for our salary, & 20% is returned to the business. We ensure there is transparency so we use tool like XERO for our accounting and finance as well as reporting.

7. Marketplace: Who else is addressing the same problem? How does the proposed project differ from these approaches?

In the Philippines, these are the companies that • Virtualahan, focused on PWDs • FHMOMS, focused on mothers and women empowerment In Baguio City, we have companies offering outsourcing of VAs to foreign clients but it is mainly an employer and employee relationship. We noticed that they offer a basic salary base in the city. Our edge will be helping these VAs transition to become a freelancer and build their own business to become sustainable long term. In the international scene, • Upwork, however, they don't offer training and they only connect freelancers to businesses. • Isahi

8. Impact: How has your project made a difference so far?

We are able to build a community and support group of freelancers with 120 members in our city with various experiences and expertise in the digital space. Last year, we organised three (3) meet-ups with volunteer freelancers as our speakers and talked about their respective industries.

9. Financial Sustainability Plan. Can you tell us about you plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

Currently, we are bootstrapping our project. Thus, we decided to join programs like this to help as introduce more funding to it as well as accelerate the process. In the long-term, we plan to grow our social impact by partnering with local and foreign SME as well as multinational companies in the Philippines. There are income streams we can develop such us • Subscription so that entrepreneurs can access our pool of talent • Recruitment and talent acquisition • Referral of candidates • Training fee for our courses

10. Team

Paula Bayao is a freelance industrial engineer helping SME business owners with their daily operations remotely. Katlyn Say-awen is a licensed forester working with DENR helping communities with sustainable forest management projects. Paula and Katlyn have teamed up to provide opportunities to their fellow IPs to promote sustainable community development.

Help Us Support Diversity! Are you a member of an under-served , under-represented, or marginalized group in your country of residence? (yes/no) (this question is optional – if you choose to fill it out, the response will not be shared with your fellow contestants)

  • Race
  • Nationality
  • Ethnic group
  • Age

If you selected “yes” to any of the categories above, please explain how being a member of this group has impacted you and your work?

Yes, I and Katlyn belong to an indigenous community called the Igorot. Our specific tribe is the Applai found in the Besao, Mt Province. Our grandparents migrated to Baguio City to look for a better opportunity. They and others settled in Quirino Hill wherein they keep the tradition of our tribe alive.

How did you hear about this challenge?

  • Word of mouth

Evaluation results

2 evaluations so far

1. OVERALL Evaluation:

Yes, absolutely! - 0%

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2. Is this entry INNOVATIVE?

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3. Does this entry have SOCIAL IMPACT?

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4. Is this entry VIABLE financially and operationally?

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Yes, absolutely! - 50%

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6. FEEDBACK: Highlights

IMPACT POTENTIAL: You use specific numbers and evidence to describe what your project has achieved so far (or plan to achieve in the future) – and you have a concrete plan for future impact. You have specific tools for measuring impact. - 0%

QUALITY OF INNOVATION: You have a great understanding of the problem, have researched existing solutions, and have developed unique, thoughtful solutions - 0%

FINANCIAL AND OPERATIONAL SUSTAINABILITY: You have given a great deal of thought to not just the idea itself but how to make it work operationally and financially in the present and future; your plan is specific and you value sustainability. - 0%

CHANGEMAKING ACTIVATION: You have a good plan on how to activate changemakers and empower them to innovate through your product or programming - 100%

Other option - 0%

7. FEEDBACK: Areas for Improvement

IMPACT POTENTIAL: make sure to provide specific instances of your social impact (or how you plan to measure impact) – it may be helpful to describe the beneficiaries, the main activities/products, and provide evidence of (or plan for) impact evaluation - 0%

QUALITY OF INNOVATION: make sure to describe how your solution is unique and innovative – it is helpful to include the research you have done on past solutions and how your solution is different from (and/or builds upon) these. - 100%

FINANCIAL AND OPERATIONAL SUSTAINABILITY: make sure you have provided descriptive information about your financial sustainability plan. Where do the funds come from now and do you have a concrete plan for future sustainability? - 100%

CHANGEMAKING ACTIVATION: make sure you describe your plan for how to empower others to become changemakers through your programming, service, or product - 0%

WRITING STYLE. Try to be concise, descriptive, and specific. Avoid jargon. - 0%

Nothing stands out! I thought it was great. - 0%

Other option - 0%


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