SheWorks! Academy

SheWorks! is disrupting gender unemployment by connecting the dots between talent, online education, and remote jobs to empower women.

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  • Yes, I fulfill all of the eligibility criteria.

Initiative's representative name

Silvina Moschini

Initiative's representative date of birth

Jan 2, 1972

Initiative’s representative gender

  • Woman

Which eligible market are you based in?

  • USA

Where are you making a difference?

USA, Guatemala, Ecuador, Colombia, Spain, Mexico.

Website or social media url(s)

When was your organisation founded?

Nov / 2017

Focus areas

  • Helping people adapt to technologies of the future
  • Reskilling and upskilling the workforce
  • Creating digital tools

Project Stage

  • Scaling (expanding impact to many new places or in many new ways) 

Yearly Budget: How much capital do you need to accomplish your proposed project?

  • $1mil - $5mil

Organisation Type

  • For-profit

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this to succeed

The inspiration to launch SheWorks! talent marketplace came from our Founder’s, Silvina Moschini, experience of finding her partner and husband Alex, on The true “Aha” moment comes from Silvina’s experience of finding love, her perfect match, through an app and the idea that if you can find your romantic match online, you should also be able to find your perfect job, or perfect employee, using similar methods. Finding a romantic partner and finding the perfect match for a specific job opportunity - essentially both the same concept, is all in the numbers (and matching algorithms). This is how the SheWorks! Talent Marketplace was born!

2. The problem: What problem surrounding employability or financial capability are you helping to solve?

There are two issues: Lack of flexibility in the job market (the talent gap), and new-age education to future proof careers (the skills gap).

3. Your Solution: How are you planning to solve this problem? Share your specific approach.

Our solution is an online education and employment program leveraged by SheWorks! expertise in matching women with remote jobs. SheWorks! Uses the TransparentBusiness cloud technology, which matches algorithms and workforce management tools, connecting professional women with flexible and remote jobs, eliminating the geographical barriers of hiring. Our online employment and work inter mediation platform leverages the latest innovations in cloud technology, machine learning, data science and matching algorithms to create an online destination in the cloud in which women can upload their complete professional profile and showcase it based on skills, allowing exposure to job opportunities on a global scale. We provide training for women to earn credentials and become fully certified to distinguish themselves in the digital working world. Our training is focused on teaching the most in demand skills in the market and on keeping women on track for employment readiness. We have developed three tracks for employment readiness: Soft skills for the future of work, Remote workforce management, Technical and non-technical certifications for employ ability in partnership industry leaders.

4. How are you innovating or using unique approaches to solving the problem?

Huge success in our B2B strategies and in our partnerships with industry leaders. We know the importance of their roles in helping women secure job opportunities with these companies. Through our partnerships, women who are certified and trained through the SheWorks! Academy, will have the opportunity to access jobs immediately via the SheWorks! Talent platform. Leaders such as Google, Salesforce, Facebook, AWS, provide us with training curriculum to grow their ecosystem of certified women in their specific technologies. In turn, we count on their commitment and support to help connect the women trained in their technologies with the companies that need top talent on demand.

5. Employability: how is your organization or project teaching people to develop the skills that they need to survive in the future job market?

SheWorks! Academy is all about creating customized career paths, and providing online skills training for the digital economy, designed with input from our education partners and HR specialists to increase the opportunities available to women interested in developing their career and in finding flexible and quality remote work. We have developed our own methodology based on best case practices on online education to ensure an effective learning experience that motivates its users to transform education into a habit. In the near future, 35% of the on-demand skills will be skills that don’t even exist today. SheWorks! is embracing the future of work and digital transformation, ensuring our educational training is built for success in the digital economy.

5a. Please describe which future-oriented skills your organization is focused on fostering and how you have measured / plan to measure progress

Soft skills for The Future of Work, the job landscape is evolving quickly and employment will depend progressively on the continuous development of skills like learn ability, critical thinking, resilience, etc. Cloud working skills from mindset management to tools management and professional branding, everything women need to know about becoming successful remote workers. Tech skills for employ ability training and certifications provided by our education partners, industry titans such as Google, Facebook, Cisco Systems, Microsoft, Splunk, etc.

7. Marketplace: Who else is addressing the same problem? How does the proposed project differ from these approaches?

The Mom Project, PowertoFly and Werk are our main competitors, however, they are only covering 1-2 pillars in job matching and education in the talent marketplace. We have developed our proprietary TB cloud technology with our in-house developers. We are agile, adaptable, and have a competitive edge on all other business models in the industry. With this in mind, our technology allows us to bring transparency, collaboration, and peace of mind to our employers. Hiring talent with SW addresses any doubts and limitations for remote work models such as trust, engagement, and accountability.

8. Impact: How has your project made a difference so far?

Currently, SheWorks! represents women from 93 countries, with 20,000+ women registered on the platform, offering 120+ Academy courses. Story of Impact: Maricruz Tabbia, SheWorks! Chief of Staff, is a single Mom living in Franck, a city with a population of 5000, in Santa Fe province in Argentina. With the internet, and her personal computer she is able to revolutionize the labor market, recruiting professional women worldwide and connecting with the SheWorks! Leadership 100% remotely -- all while keeping her daughter as her top household priority. She no longer needs to choose a job over caring for her family. Accomplishments: We received the 2019 EQUALS in Tech award in the Leadership in Tech category for SheWorks! Academy. This is one of the most important tech awards recognized by the United Nations, GSMA, and the International Telecommunications Union

9. Financial Sustainability Plan. Can you tell us about you plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

Our project has been self-funded, leveraged on our founder’s investment to develop TB technology and the revenue generated from SW Operations. Sales are all organic, based on our CEO’s personal efforts and connections, to build a sustainable business. To scale this project to its full potential, we have realized we need access to external funding via investors and funding grants. Short term, we are developing a dedicated business development team that will enable us to connect with global employers interested in accessing the global talent pool and generate flexible employment opportunities from women around the world. Long-term, securing strong partnerships with industry leaders will be key to our sustainability. Ex: IADB Guatamala Project

10. Team

Silvina Moschini - CEO & Founder. Martin Ruano: Head of Operations, Growth and profitability. Florencia Jeifetz: Executive Director, Implements the strategic plan of the organization. Paula Alcalá: Education Expert, Develops the content and learning paths. Maricruz Tabbia: Talent Operations, Manages all recruiting-related activities. Stepan Revyakin, Lead Programmer: Platform development. Natalia Duarte: Lead Graphic Designer. Lucia Kolarovic: Communications Manager. Veronica Enair: Social Media

Help Us Support Diversity! Are you a member of an under-served , under-represented, or marginalized group in your country of residence? (yes/no) (this question is optional – if you choose to fill it out, the response will not be shared with your fellow contestants)

  • Gender

If you selected “yes” to any of the categories above, please explain how being a member of this group has impacted you and your work?

Technology is a great equalizer that bridges the gap between talent and opportunities. Through cloud technology, women from across the globe can access work from companies headquartered thousands of miles away. This drove Silvina to commit to changing the harsh reality for women. Inspired by these amazing women, she founded SheWorks!, a company that endeavors to connect the dots between talent, opportunities and education so that thousands of women are not left behind.

How did you hear about this challenge?

  • Social media

11. Bring it to life: Please walk us through a concrete example of how your solution will solve the problem you’re trying to address

A woman begins her experience by creating her profile from our home page. After signing in, an email arrives to her with motivational contents and the next steps in her application process. She completes a questions form, and receives the official welcome email with suggestions about where to start her learning journey. The 1st step in her journey is to do a one-week crash course on remote working and learning. She can choose which course to start and gets a personal coach assigned for weekly meetings and follow up. Every time a course is finished she gets a certificate. Once she has achieved a certain level of skills development she may get invited to be a part of the talent cloud, where she is then exposed to remote job opportunities.

12. Skills Matching: HSBC Employees will have the opportunity to offer skilled-volunteering. If matched, which of the following skills would you be most interested in receiving?

  • Planning & Strategy
  • Monitoring Impact

14. Financial Sustainability – please tell us more about how you plan to fund and scale your project over the next 12 months.

In 2019, we served 11 customers, providing 4,961 of talent hours with $290k in revenue. Our plan is to scale our 3x in 2020 with $150k in revenue during Jan and Feb, 2020. To scale this project to its full potential, we have realized we need access to external funding via investors and funding grants. We are seeking support, connection, guidance, and strategic partners to make our initiative the leading case study to show the world how technology can build the next generation of economically empowered women. Our model includes Talent as a Service and Software as a Service. Talent is offered on-demand and can be hired per project, per hour or contracting long/short term. Our revenue comes from talent sourcing (15% of the total contract), talent administration ( 5% of the contract), a 30-60% cut that we add to the hour rate of the professionals that are placed and software licences.

15. Growth Strategy: What are your main strategies for scaling your impact?

Our key traction metrics are Revenue, Monthly Customers and Talent Placed. Our indicators of success are not only related to profitability but also on the social impact we promote. In this regard, increasing the quantity of women connected to flexible employment opportunities is a key target for our success. During 2019 we validated the model with a few placements with high success / satisfaction rate. In 2020, we plan to increase the quantity exponentially and, with the launch of SheWorks! Academy 2.0 include the quantity of trained women to our core KPIs.

16. Activating changemakers: How are you giving people the power to control their own destiny and support other people to become changemakers in their communities?

The internet is one of the most important factors in transforming business practices, and education models need to change and evolve just as fast as technology. Traditional institutions are slow to keep up with teaching the most in-demand skills needed to supply the next generation with the resources to become successful in the working world. Our model allows us to train women on the latest technologies and tools. Empowered women can drive transformative change at the household and community level. Advancing women’s equality could add $17 trillion to global growth by 2025 (Source: UN).

17. Awards & Recognitions: What awards or recognitions, if any, has the project received so far?

In 2018, SheWorks! was presented as the only gender-inclusive case study at W20 Argentina. August 2019 SheWorks! was selected as one of the 5 finalists from the Latam region: 2019 WE Empower UN SDG Challenge, for female entrepreneurs who are advancing the 17 UN SDGs. In 2019, SheWorks! Academy accepted the EQUALS in Tech award in the Leadership in Tech category.

18. Tell us about how collaborations and partnerships would enhance the scalability and impact of your project

Partnerships: FB, Microsoft Argentina, Cisco Systems, SAP, EY, Everis, Telefonica Spain, Google, Amazon Web Services, IADB, Mastercard, Pepsico and Cámara de Industrias de Guatemala. Objective: 1. Hire women from our platform 2. Support education efforts, facilitating access to certification courses; 3. Support hiring providing SheWorks! access to companies’ ecosystems that need to hire talent with specific skills; 4. Support amplification, by presenting our narrative jointly in intl forums.

Finally - Your Selfie Elevator Pitch: Share a 1-minute video that shares a quick summary of the problem you would like to solve, how you’ve chosen to solve it, and the impact you hope to see.

Evaluation results

8 evaluations so far

1. OVERALL Evaluation:

Yes, absolutely! - 37.5%

Yes/maybe - 50%

Maybe - 12.5%

Maybe/no - 0%

No - 0%

2. Is this entry INNOVATIVE?

Yes, absolutely! - 37.5%

Yes/maybe - 37.5%

Maybe - 25%

Maybe/no - 0%

No - 0%

3. Does this entry have SOCIAL IMPACT?

Yes, absolutely! - 62.5%

Yes/maybe - 37.5%

Maybe - 0%

Maybe/no - 0%

No - 0%

4. Is this entry VIABLE financially and operationally?

Yes, absolutely! - 50%

Yes/maybe - 37.5%

Maybe - 12.5%

Maybe/no - 0%

No - 0%


Yes, absolutely! - 37.5%

Yes/maybe - 50%

Maybe - 12.5%

Maybe/no - 0%

No - 0%

6. FEEDBACK: Highlights

IMPACT POTENTIAL: You use specific numbers and evidence to describe what your project has achieved so far (or plan to achieve in the future) – and you have a concrete plan for future impact. You have specific tools for measuring impact. - 100%

QUALITY OF INNOVATION: You have a great understanding of the problem, have researched existing solutions, and have developed unique, thoughtful solutions - 83.3%

FINANCIAL AND OPERATIONAL SUSTAINABILITY: You have given a great deal of thought to not just the idea itself but how to make it work operationally and financially in the present and future; your plan is specific and you value sustainability. - 66.7%

CHANGEMAKING ACTIVATION: You have a good plan on how to activate changemakers and empower them to innovate through your product or programming - 50%

Other option - 0%

7. FEEDBACK: Areas for Improvement

IMPACT POTENTIAL: make sure to provide specific instances of your social impact (or how you plan to measure impact) – it may be helpful to describe the beneficiaries, the main activities/products, and provide evidence of (or plan for) impact evaluation - 0%

QUALITY OF INNOVATION: make sure to describe how your solution is unique and innovative – it is helpful to include the research you have done on past solutions and how your solution is different from (and/or builds upon) these. - 75%

FINANCIAL AND OPERATIONAL SUSTAINABILITY: make sure you have provided descriptive information about your financial sustainability plan. Where do the funds come from now and do you have a concrete plan for future sustainability? - 50%

CHANGEMAKING ACTIVATION: make sure you describe your plan for how to empower others to become changemakers through your programming, service, or product - 25%

WRITING STYLE. Try to be concise, descriptive, and specific. Avoid jargon. - 0%

Nothing stands out! I thought it was great. - 100%

Other option - 0%


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