Kampung Marketer

We train & empower rural youth to be able to master skills in marketing & online sales with the aim of reducing unemployment in the village

Photo of Nofi Bayu Darmawan
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  • Yes, I fulfill all of the eligibility criteria.

Initiative's representative name

Nofi Bayu Darmawan

Initiative's representative date of birth

November 9, 1991

Initiative’s representative gender

  • Man

Which eligible market are you based in?

  • Indonesia

Where are you making a difference?

Purbalingga Regency, Central Java, Indonesia. (ranked as the 10 poorest districts in Central Java).

Website or social media url(s)

http://kampungmarketer.com https://www.instagram.com/kampungmarketer https://www.facebook.com/KampungnyaMarketer https://t.me/kampungmarketers https://www.youtube.com/c/KampungMarketer

When was your organisation founded?

August 2017

Focus areas

  • Helping people adapt to technologies of the future

Project Stage

  • Established (successfully passed early phases, have a plan for the future)

Yearly Budget: How much capital do you need to accomplish your proposed project?

  • $100k - $250k

Organisation Type

  • For-profit

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this to succeed

Purbalingga is a region that is categorized as the ten most marginal region in Central Java. Provisioned by experiences that I learned self-taught since college, I decided to wrestle with the IT world, particularly digital marketing. I resigned from being a civil servant in the Ministry of Finance of Indonesia and decided to go back to my hometown with a strong intention to elevate my village by means of a field that I mastered. Initially there was a friend who needed a team that mastered digital marketing and sales skills but was confused to find them. I then took the initiative to teach rural youth to help and collaborate with SMEs in Indonesia. The village youth is helped by the income provided by our user and the future skills he learn.

2. The problem: What problem surrounding employability or financial capability are you helping to solve?

The lack of employment opportunities in the village has left many rural youth unemployed and migrated to the cities. We are here to create curriculum, prepare instructors and learning modules in the field of digital marketing and sales. It is hoped that village youth will become experts in e-commerce and can help and collaborate with SMEs in Indonesia. We have a goal with this concept, later the village youth will become tech-entrepreneurs

3. Your Solution: How are you planning to solve this problem? Share your specific approach.

With the lack of employment opportunities in the village, we initiate to provide village youth human resources who are competent in the field of digital marketing and sales to collaborate and help entrepreneurs or SMEs in Indonesia through the Internet. There are two benefits obtained by village youth. First, they will get regular monthly income from Kampung Marketer users who empower village youth. Second, village youth are encouraged to master the skills needed in the future when they will become tech-preneurs. Through this collaboration, it is expected that we can address the general problems of businessman/SMEs such as: 1. The difficulty of recruiting competent human resources in the field of technology. 2. Challenging and incompetent to educate and keep the performance of a team in the field of digital marketing. 3. The operational cost in the city which is getting higher and higher such as renting an office and employees' salary which is adjusted to the Regional Minimum Salary (UMR) of the city. Currently there are +700 village youth that get monthly income form KampungMarketer's user.

4. How are you innovating or using unique approaches to solving the problem?

We use the principle of collaboration. Users from Kampung Marketer, namely businesses / SMEs, will send gadgets / devices needed by village youths to optimize their digital marketing and business sales on the internet, such as smartphones or laptops. This inventory is a deposit that can be returned at any time when it stops collaborating. Although the digital marketing and sales optimization activities are carried out remotely. Our users also don't need to worry about the performance of empowered village youth because in Kampung Marketer there are already expert assistants who assist the village youth. With this remote concept, our users will save on office rental fees which are usually expensive in the city.

5. Employability: how is your organization or project teaching people to develop the skills that they need to survive in the future job market?

The rural youths registered themselves to Kampung Marketer and stated that they want to get a job. Then we filtered them so that they can be the exact object for us to help, that is the unemployed. After being received and being part of our database, we will send the letter to those rural human resources who are qualified and the educational and training activities can be started according to the curriculum which has been arranged. This activity is conducted in the Learning Center of Kampung Marketer. The duration length of the learning process is depending on the competence or skills which have been mapped to them. Several competencies are such as online advertisement, customer service, social media management, content writing, and data input of selling transactions. After graduate from the training program, they will be ready collaborated to help our user (business people / SMEs).

5a. Please describe which future-oriented skills your organization is focused on fostering and how you have measured / plan to measure progress

the future-oriented skills our organization is focused on e-commerce (customer journey) especially: -online marketing, -online customer service, -social media management, -content writing, and -data input of selling transactions. Because we already have a curriculum and also have a post-program when graduating from training, we look for measures: 1. Graduation limits when undergoing training. When the village youth have graduated with grades above the passing grade, they are ready to be empowered. 2. Measuring performance when empowered is the satisfaction of our users.

6. Financial capability: how is your organization or project creating innovative solutions that arm people with ability to optimize their current and future financial health

Although we have taught village youth digital marketing skills, we continue to advise them that just learning marketing skills does not directly make them rich. There are many other skills that need to be learned too, and therefore in every meeting, we always emphasize that attitude, leadership, team building, financial literacy are important for their provision in the future when they become entrepreneurs in the technology field. It is also important in managing finances for the income they have received each month

6a. Please describe what aspect of financial capability your organization is focused on fostering and how you have measured / plan to measure progress.

Financial Capability that we focus more on teaching rural youth with financial literacy skills in financial management or how to utilize the income that has been obtained to be invested or used for something that is beneficial to him (upskill) or supporting matters that support entrepreneurial activities later, especially those needed in the field of technology such as the use of laptop devices, internet connections for learning and directing to add other skills that support to become a tech-preneur.

7. Marketplace: Who else is addressing the same problem? How does the proposed project differ from these approaches?

Our difference with the others is the startup they make based on applications where marketing and sales optimization uses applications. While we are empowering human, not apps, that is village youth, so the more users who collaborate, the more village youth are empowered. The other thing is based on digital marketing agency, which usually users will be charged based on the percentage of the monthly marketing budget. And sometimes it is very expensive and not affordable for SMEs. Unlike us, our users only pay a monthly admin fee (fixed rate) that is affordable and suitable for SMEs.

8. Impact: How has your project made a difference so far?

Until now, we have several achievements listed in the following: 1. We have empowered more than 800 village youths who have been skillful in the field of e-commerce, get a monthly routine salary, and not leaving their homeland. 2. We have collaborated with more than 260 SMEs in Indonesia and they feel helped as the business can be maximally optimized through the Internet. 3. Routinely doing money velocity from urban to a rural area with a total number of more than 1 billion rupiahs. This is an accumulation of income that we spread from the users of Kampung Marketer in the city to the village youths that we empowered. 4. Releasing more than 20 alumnae from human resources that we empowered and now they become young independent entrepreneurs in the village specializing in technology (tech-preneurs).

9. Financial Sustainability Plan. Can you tell us about you plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

We have a business model which has been tested since the establishment of Kampung Marketer in 2017, that is always creating the profit and retained earning which always increase and without the external funding, so we believe we can sustain in the long term. Our revenue is from the monthly admin fee from the users which use our service. However, there is a big difference as more and more village youth are empowered, we now empower almost a thousand village youth and we start using mobile apps to manage them all from attendance management, offices, discipline, education and performance monitoring. Therefore, because the creation and development of mobile apps require a lot of money, we need additional funding from outside parties.

10. Team

We now have 34 full time team members, 4 of whom are board members. Our team is divided into 4 divisions: 1. Growth (for the acquisition of new users) 2. Education (training village youth with the required skills) 3. Empowerment (collaborating with our users and monitoring village youth performance) and 4. Supporting units (operational, financial, and human resource development)

Help Us Support Diversity! Are you a member of an under-served , under-represented, or marginalized group in your country of residence? (yes/no) (this question is optional – if you choose to fill it out, the response will not be shared with your fellow contestants)

  • Socioeconomic class

If you selected “yes” to any of the categories above, please explain how being a member of this group has impacted you and your work?

All of our team members are from our local district youth which is full of limitations both in terms of education and economy. Initially I returned to my hometown to train 1 by 1 village youth, and they were the ones who used to not know anything and now began to master the skills needed by team members to manage the village youth we empowered.

How did you hear about this challenge?

  • Social media

11. Bring it to life: Please walk us through a concrete example of how your solution will solve the problem you’re trying to address

Our users (online businesses / SMEs) are looking for competent human resources in the field of digital marketing and sales, therefore, before we work together or collaborate with our users, daily activities of our beneficiaries are to study in training programs until they graduate in accordance curriculum that has been prepared. If they have graduated, they will start collaborating and helping SMEs to maximize sales online. When the collaboration program began, the daily activities of the village youths that we empowered were doing optimizations in various channels online to maximize product sales. At the beginning of each month, the beneficiaries (village youth) will get monthly income from our users and this can improve the welfare of our village youth. We have empowered more than 800 village youth and the total revenue we have managed to share reaches IDR 1.4 billion per month

12. Skills Matching: HSBC Employees will have the opportunity to offer skilled-volunteering. If matched, which of the following skills would you be most interested in receiving?

  • Marketing Strategy, Design
  • Brand Development
  • Multimedia
  • IT Infrastructure/CRM
  • Web/Mobile Development

13. Financial Sustainability – funding breakdown: please list a quick breakdown of your funding, indicating an estimated percentage that comes from each source.

individual donations or gifts  0%

foundation or NGO grants  0%

bequests 0%

corporate contributions 0%

grants or contracts 0%

earned income (product or services sales, licensing, franchising, consulting, financing, etc.)   95%

other (startup competition)  5%

14. Financial Sustainability – please tell us more about how you plan to fund and scale your project over the next 12 months.

Since 3 years ago, the social enterprise that we run can still run and make a profit. We do not depend on charity. We strive for our business model to cover all operational costs that we incur. We have 34 core teams and most of the expenses are allocated for salary costs, the second significant cost is allocated to operational costs to provide education such as providing learning equipment such as laptops, LCD projectors, room rentals and for developing mobile applications. To finance it all, our revenue stream comes from admin fees that are given monthly from our users, which range from IDR 300,000 - 500,000 per 1 village youth empowered. The total income that we can collect per month is around IDR 200 million. We still need additional funds for the next 12 months scalup phase to create and develop an Andorid application that our users use to monitor village youth performance

15. Growth Strategy: What are your main strategies for scaling your impact?

We have to equalize the standard that all village youths that we educate and empower are competent and according to user needs. Therefore our scaling strategy is to first make internal improvements, especially perfecting the learning center, curriculum and mentors. That is the main foundation, if we can scale the learning center and all the learning infrastructure, then the next focus will be user acquisition.

We also currently developing Android apps to monitor the performance of village youth so that they can be seen by our users. So that later it will be ready for the scaleup phase.

16. Activating changemakers: How are you giving people the power to control their own destiny and support other people to become changemakers in their communities?

If in other organizations we often see that they really maintain the best people, but in us, we release the best people. Young people who have served for a long time and feel they are ready with the knowledge they have while in our social enterprise (KampungMarketer), we will release them become alumni (graduate). And we are very pleased that many alumni are now empowering their neighbors to become a team in running their online business in the village, not only get income but knowledge that is useful for many people. This is our pioneering work in regenerating changmakers in our community.

17. Awards & Recognitions: What awards or recognitions, if any, has the project received so far?

-Liputan 6 of the SCTV Awards in the Innovation category (2018)

-Mandiri Young Entrepreneurship in the Social Sector, awarded by Mandiri Bank (2019)

-Young Entrepreneur Movers, awarded by the Indonesian Ministry of Youth and Sports (2019)

-Indonesian Young Changemakers , awarded by Campaign.com (2019)

-Young Changemakers Social Enterprise Academy, awarded by the Indonesian US Embassy (2020)

18. Tell us about how collaborations and partnerships would enhance the scalability and impact of your project

From the start, we had indeed upheld the principle of collaboration. Without collaboration, there is no village youth who are helped and empowered by our users in big cities. Without collaboration, many of our village youth cannot make good use of technology due to lack of technological infrastructure. We are very grateful that collaboration can be useful for many of the village youth we empower to improve their welfare

Finally - Your Selfie Elevator Pitch: Share a 1-minute video that shares a quick summary of the problem you would like to solve, how you’ve chosen to solve it, and the impact you hope to see.

Evaluation results

1 evaluation so far

1. OVERALL Evaluation:

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2. Is this entry INNOVATIVE?

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3. Does this entry have SOCIAL IMPACT?

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4. Is this entry VIABLE financially and operationally?

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6. FEEDBACK: Highlights

IMPACT POTENTIAL: You use specific numbers and evidence to describe what your project has achieved so far (or plan to achieve in the future) – and you have a concrete plan for future impact. You have specific tools for measuring impact. - 0%

QUALITY OF INNOVATION: You have a great understanding of the problem, have researched existing solutions, and have developed unique, thoughtful solutions - 100%

FINANCIAL AND OPERATIONAL SUSTAINABILITY: You have given a great deal of thought to not just the idea itself but how to make it work operationally and financially in the present and future; your plan is specific and you value sustainability. - 0%

CHANGEMAKING ACTIVATION: You have a good plan on how to activate changemakers and empower them to innovate through your product or programming - 0%

Other option - 0%

7. FEEDBACK: Areas for Improvement

IMPACT POTENTIAL: make sure to provide specific instances of your social impact (or how you plan to measure impact) – it may be helpful to describe the beneficiaries, the main activities/products, and provide evidence of (or plan for) impact evaluation - 0%

QUALITY OF INNOVATION: make sure to describe how your solution is unique and innovative – it is helpful to include the research you have done on past solutions and how your solution is different from (and/or builds upon) these. - 100%

FINANCIAL AND OPERATIONAL SUSTAINABILITY: make sure you have provided descriptive information about your financial sustainability plan. Where do the funds come from now and do you have a concrete plan for future sustainability? - 0%

CHANGEMAKING ACTIVATION: make sure you describe your plan for how to empower others to become changemakers through your programming, service, or product - 0%

WRITING STYLE. Try to be concise, descriptive, and specific. Avoid jargon. - 0%

Nothing stands out! I thought it was great. - 0%

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Photo of Elwin

Kampung Marketer changed the traditional village into a digital literacy village, and boosted the villagers' income. I hope another village in Indonesia will find the way to change its village

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