Enhancing animal physical activities can be powerful for both human and animal. It has great positive effectes
I confirm that I am fully aware of the eligibility criteria and terms of the Purina BetterwithPets Prize and, based on its description, I am eligible to apply:
Yes, I’m eligible
Yes, I’m 18 years old or older
Should you be successful, please confirm your availability to attend:
Additional Skype interview(s) during the week of March 16-20th 2020
Initiative's representative name
Initiative's representative date of birth
Initiative's representative gender
Headquarters location: country
Headquarters location: city
Where are you making a difference?
Website or social media url(s)
Enhance physical activity and wellness
What is your current yearly budget for the initiative? If you are an idea stage, what early budget you would need to kick-off and run operations in your first year?
youth-led initiative: organisations, whether informal or formal, created and led primary by young people
1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this project to succeed.
I have received a message via linkedin
2. The problem: What problem are you helping to solve?
When you come home to a purr or wagging tail at the end of a stressful day, the sudden wave of calm you feel isn't just your imagination. Research suggests that your fluffy friend truly is good for your physical and mental health.Pets often provide unconditional acceptance and love and they're always there for you.
3. Your solution: How are you planning to solve this problem? Share your specific approach.
If you have a dog, those daily walks are helping to keep your cholesterol in check, says Rebecca A. Johnson, PhD, director of the Research Center for Human-Animal Interaction at the University of Missouri College of Veterinary Medicine. Plus, a survey by the Australian National Heart Foundation revealed that people who own pets, especially men, tend to have lower cholesterol and triglyceride levels.
Simply being in the same room as your pet can have a calming effect. "A powerful neurochemical, oxytocin, is released when we look at our companion animal, which brings feelings of joy," says Johnson. "It's also accompanied by a decrease in cortisol, a stress hormone." Through her research with veterans with post-traumatic stress disorder (PTSD), Johnson has witnessed the powerful effects of animals. "One veteran couldn't leave his home without his wife until we placed a dog with him and in less than a week he was able to go around his town," she says.
12. How did you hear about this challenge?