Blockchain-based rating system for keeping animals

Solving the problem of stray and abandoned animals via blockchain-based rating system

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I confirm that I am fully aware of the eligibility criteria and terms of the Purina BetterwithPets Prize and, based on its description, I am eligible to apply:

  • Yes, I’m eligible
  • Yes, I’m 18 years old or older

Should you be successful, please confirm your availability to attend:

  • Additional Skype interview(s) during the week of March 16-20th 2020
  • The Purina BetterwithPets Forum in Paris, on 3-4th of June 2020

Initiative's representative name

Grosheva Ekaterina

Initiative's representative date of birth


Initiative's representative gender

  • Woman

Headquarters location: country

  • Russia

Headquarters location: city


Where are you making a difference?

Irkutsk region

Website or social media url(s)

Currently we're working on project's website

Focus Areas

  • Re-imagining the role of pets in society

What is your current yearly budget for the initiative? If you are an idea stage, what early budget you would need to kick-off and run operations in your first year?

  • €50k - €100k

Organisation Type

  • nonprofit/NGO: an organisation that uses its resources to achieve a purpose outside of creating profit
  • government: an organisation that is part of or associated with the formal governing body of a community

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this project to succeed.

Our family for more than 15 years helped abondoned animal all across the city, and with time we learned phone numbers of all veterinarians in Irkutsk. But the more we helped, the more animals needed our help, so we decided to wider our ability to help via tackling the roots of the problem, so no more pets will be abandoned.

2. The problem: What problem are you helping to solve?

For example: only in Irkutsk city there are more than 8,000 stray dogs; during the 2019 there were more than 2.5 thousand humans biten by dogs and third of them were children under 14. It turns out that the problem lies in irresponsible attitude towards animals - people just throw animals into the streets when they are tired of them.

3. Your solution: How are you planning to solve this problem? Share your specific approach.

This problem can be solved via cooperating with local shelters, local government and via creating a blockchain system that will for 'rating' system. It's the combination of animal cruelty law, which prohibits to throw animals into the streets, and a special system that will keep track of animals in families. Because of the new law (The Animal Care and Protection Act) people must chip their animals. And blockchain-based platform can be easily used for registration of such animals - it will keep track of them (how many animals there are in the family, were there any incidents, etc) and form a 'social rating' - the better people care about their animals, the more privileges they will recieve (cheaper veterinarian services, reduction or complete elimination of animal tax payment). But the worse the rating is, the less carers will recieve - the amount of taxes for them will be higher, they won't be able to adopt any animal at all. Blockchain in this system will be used to prevent that rating from getting hacked by hackers (blockchain technology is designed in that way that it's very reliable and hack-defended).

4. Innovation: How are you innovating or using unique approaches to solve the problem?

Current approach that our country authorities are planning is the following: all people must chip their animals, and after that they will have to pay for any animal they have. Actually, it's not wise decision because the amount of abandined animals will be increased (not all people will pay this tax). But this solution gives them another opportunity - if their rating is high enough, they won't pay at all and will recieve sove privileges. And via that positive approach people will chip their animal and not abandon them because they will hasve positive stimulus to take care of their animals.

5. How does your project harness the pet-human bond to help people develop important social competencies (For example: emotional intelligence, collaboration, empathy, resilience, inclusivity) and overcome serious societal issues (for example: violence, abuse, trauma, isolation, abandonment)?

The goal of this project is lessen the amount of abandoned animals and to reduce the amount of incidents connected with stray animals. The less animals are forgotten and abandoned, the more of them will find their families and their homes. When people will see that good caring givews them privileges and bad caring is punished, they will think about their actions twice.

6. Impact: how has your project made a difference so far in terms of both business outputs and social impact? How do you plan on measuring progress?

Success measuring in such project is simple: it's overall reduction of amount of yearly abandoned animals in the regions, yearly decreased amount of animal-based accidents (bites, traumas to humans) and amount of chipped animals in the system. Social impact can be measured by amount of new animals in families and by ratings - the more families have high 'marks', the better system woks, the more changes can be done to increase the wilingness of people to even better take care of their animals.

7. Growth strategies: what are your main strategies for scaling your impact?

Scaling will be done in the following way: it's an increase in the amount of chipped animals and in the amount of cities where our program functions (geographic spread in Irkutsk region). The more people will be in this program, the more profitable it will be to otrhers to join because more people can do more (and the same applies for some privileges in law for 'good carers' - reduction of tax amount will attract more people).

8. Creating shared value: How does your initiative create value for different stakeholders?

Our project has several stakeholders: a municipality that improves the quality of life of citizens, a society that is friendly to animals and their owners, animals that receive good living condition, for volunteers it's a possibility to help abandoned animals find their home (for example, they can spread information about that project furher by social media; also they can help via supporting the platform and chipping animals) For pet-keepers this project will be important because they finally will recieve from government some support For non-keepers - they will know that they can safely walk early in the morning (and they won't be bitten by stray dogs and their children won't get hurt).

9. Financial sustainability plan: can you tell us about your plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

Initial funds will be founded in country-based idea-support programs sponsored by city government. That initial funds will be put into designing and starting the platform (and keeping it operational). Then with the increase in numbers of people registered in the system it can be sponosred by donations (short term period). After some point when more than half of the pet-keepers will be registered in the system, we will communicate with local government - this project can be a part of new law and get its further funds in that fashion.

10. Team: what is the current composition of your team (types of roles, qualifications, full-time vs. part-time, board members, etc.), and how do you plan to evolve the team’s composition as the project grows?

Our future team will consist of volunteers who will be connected at one platform, of professional veterinars on full-time base - they will be responsible for chipping proccess and animal health in the system (they will be grading animals health). Next we will recruit programmers for actually creating that system and for it's later functioning. And we will also cooperate with local government for their support and further expansion of the project. Our team is our responsible citizens!

11. How do you plan to influence your field of work if you are a winner of this edition of the Purina BetterwithPets Prize?

Firstly, we will monitor the implementation of the project so there won't be any 'misuses' and etc. For example: in our region some shelters used to recieve budjet money for keeping stray animals, but actually they didn't kept any of them (in papers there were 10 thousands, but in the shelter none). Secondly, we will expand this program to the other cities in region: Bratsk, Angarsk, Shelekhov (now in this cities cituation is at the same level as in our city if not worse). This also can be done by the help of our local government of our region - if the project will be succesfull in the capital of region, it will have more chances to be expanded with the help of local authorities

12. How did you hear about this challenge?

  • Search engine
  • Recommended by others
  • Article in the news


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