Creation and promotion of petсare online platform

In our region there is no single entry point for placing kittens and puppies, searching for lost pets, and we create such online service.

Photo of Alina
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I confirm that I am fully aware of the eligibility criteria and terms of the Purina BetterwithPets Prize and, based on its description, I am eligible to apply:

  • Yes, I’m eligible
  • Yes, I’m 18 years old or older

Should you be successful, please confirm your availability to attend:

  • Additional Skype interview(s) during the week of March 16-20th 2020
  • The Purina BetterwithPets Forum in Paris, on 3-4th of June 2020

Initiative's representative name

Alina Eremii

Initiative's representative date of birth


Initiative's representative gender

  • Woman

Headquarters location: country

  • Russia

Headquarters location: city


Where are you making a difference?


Website or social media url(s)

Focus Areas

  • Decrease the number of homeless and lost pets

What is your current yearly budget for the initiative? If you are an idea stage, what early budget you would need to kick-off and run operations in your first year?

  • €1k - €10k

Organisation Type

  • hybrid: a combination of different types of organisations, such as a social enterprise (an organisation that applies commercial strategies to maximize improvements in human and environmental well-being)

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this project to succeed.

In our region the number of abandoned and stray animals was always very high. For example in 2019 there were more than 10 thousand abandoned animals, and since 2015 there wasn't any decrease in that numbers. Whenever possible, our family tried to find these animals loving and caring families, but recently we realized that our forces are simply not enough, so this project was born in order to combine efforts of all the indifferent people on one platform, where they could cooperate and make the world a better place for animals.

2. The problem: What problem are you helping to solve?

Our project is focused on creating an universal integrated on-line platform and app for volunteers, pet-owners, citizens who are willing to help pets. At our platform people can help animals to find their homes or to find miising animals easier. Moreover, this project also is aimed for helping shelters to keep animals via special agreements with animal food sellers, sponsors and veterinary clinics.

3. Your solution: How are you planning to solve this problem? Share your specific approach.

Our approach is simple enough - we're planning to create a special online platform and app, where all volunteers and pet-keepers can share some information (for example - information about missing animals, some veterinars info such as phone numbers, adresses), and where they will be able to cooperate their forces to help abandoned animals find their homes. Also this platform will solve problems with pet food expiration date - in our region sellers, when the expiration date is almost near, just throw out all that food, but our project will help them to minimize their losses - they will be to sell such food (if it's not dangerous) with some discount, so petkeepers and shelters will be able to buy that food, and shops still will get their revenue.

4. Innovation: How are you innovating or using unique approaches to solve the problem?

In our region there is no single and popularized platform where you can display information about a lost or found pet, find owners for kittens or puppies, and get help in sterilizing or treating homeless animals. There are separate groups in social ne. This approach is different because now expired food is just thrown away, and it doesn't have any use at all. But if shops will be able to sell it to keepers, they will get their income, and pet-owners will have a possibility to find a cheaper food for their pets (because in our region prices sometimes can be very high, and that is one of the reasons why pets are being abandoned). And for shelters and volunteers it also will be very profitable - they can help more pets.

5. How does your project harness the pet-human bond to help people develop important social competencies (For example: emotional intelligence, collaboration, empathy, resilience, inclusivity) and overcome serious societal issues (for example: violence, abuse, trauma, isolation, abandonment)?

In our region it's quite expensive to actually have a pet if we're talking about decent care - veterinars, food, medicine, vitamins and etc. And if the new law will be out (local law that oblidge pet owners to pay taxes for their animals) a lot of them will be just thrown out. Moreover, there're a lot of volunteers, but they don't have a special platform for cooperation - it's very difficult to find a lost animal or to find a home for found one. And this project is aimed to solve that issues - our platform will be aimed to help animals to find their homes, so no one will be forgotten on the streets in the cold nights.

6. Impact: how has your project made a difference so far in terms of both business outputs and social impact? How do you plan on measuring progress?

Our project has two main outputs: Firstly, impact can be measured via the amount of shops that sell their food in our platform - the more there're sellers, the more opportunities and free funds we'll have to donate to local shelters and to volunteers. Secondly, the more registered volunteers and common people we have on the platform, the easier it will be for our society to take care of animals - more stray animals will find their homes, less animals will be lost.

7. Growth strategies: what are your main strategies for scaling your impact?

Main strategy for scaling is simple - if your project will be successful in our city, then we will wider it to the other cities of the region. In the long term period we're planning to draw to the platform more than half of the petkeepers in the Irkutsk city, so it'll be easier to deal with money and advertisement issues (as well as with some shelters and pet food sellers).

8. Creating shared value: How does your initiative create value for different stakeholders?

For business our project will be an opportunity to help animals and to get some profit out of it (they'll provide discounts for volunteers and will sell their food to them, so they will actually help animals and will gain 'good' reputation) For society our project will be a great opportunity to help - volunteers will be able to cooperate in one platform, pet-owners will be able to find their lost animals, and other people will be able to get useful information about care or will be able to shelter an animal. In addition, a decrease in the number of stray animals will reduce the risk of infectious diseases, bites and fears of children, and increase the responsibility of the owners.

9. Financial sustainability plan: can you tell us about your plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

For the short-term period funds can be found via donations on social media and other platforms (there're special programs where government support ideas and projects). Later on financial stability will be supported by pet shops - to sell their food on that platform they'll have to pay a special 'tax' to keep the platform functioning (for them it will be still more profitable then to just throw and destroy animal food). In the long term period stability can be reached via the help of the local government finance if that platform will be successful enough to wider it to the other regions.

10. Team: what is the current composition of your team (types of roles, qualifications, full-time vs. part-time, board members, etc.), and how do you plan to evolve the team’s composition as the project grows?

Our future team will consist of volunteers who will help us to register newly found animals at the system so they can easier find their new homes; of local retailers who will advertise their products; but the most important part will be just common people who are willing to help abandoned animals in all ways they can do it.

11. How do you plan to influence your field of work if you are a winner of this edition of the Purina BetterwithPets Prize?

If this project will win the competition, our team will be working on wider it to other regions of our country, so it will have even more opportunities to change current situation not only in our region, but across all the country. And what's more important, this project is aimed especially for poorly developed regions where're no shelters currently. We will provide opportunities for all to help and to be helped.

12. How did you hear about this challenge?

  • Social media
  • Search engine
  • Recommended by others
  • Article in the news


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