Friendship does not depend on the breed

We help homeless animals find a home

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I confirm that I am fully aware of the eligibility criteria and terms of the Purina BetterwithPets Prize and, based on its description, I am eligible to apply:

  • Yes, I’m eligible

Should you be successful, please confirm your availability to attend:

  • Additional Skype interview(s) during the week of March 16-20th 2020

Initiative's representative name

Vasilevsky, Oleg Nikolaevich

Initiative's representative date of birth


Initiative's representative gender

  • Man

Headquarters location: country

  • Russia

Headquarters location: city


Where are you making a difference?


Website or social media url(s)

Date Started


Focus Areas

  • Fostering emotional intelligence and behavioural competences
  • Promote inclusivity
  • Enhance physical activity and wellness
  • Re-imagining the role of pets in society
  • Revolutionizing veterinary care for pets

What is your current yearly budget for the initiative? If you are an idea stage, what early budget you would need to kick-off and run operations in your first year?

  • €50k - €100k

Organisation Type

  • nonprofit/NGO: an organisation that uses its resources to achieve a purpose outside of creating profit

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this project to succeed.

It all started with a kitten found on the street with a broken paw. As it turned out, homeless animals are taken by the city's clinics reluctantly, and the price for the operation is very high. Therefore, the idea of opening a clinic for homeless animals appeared. Then we faced the problem of overexposure and socialization of abandoned animals. Many dogs from the street are afraid of people and can even show aggression, ordinary clinics do not want to take such animals. In our overexposure point, we create conditions for the adaptation of these animals, their treatment, vaccination and sterilization. then we look for a new family for Pets.

2. The problem: What problem are you helping to solve?

We solve the problem of stray animals. Overexposing, sterilizing and vaccinating, we do not allow the appearance of new stray animals. Also, animals adapt to people and behavior in the city. We keep in touch with the new owners of our wards and help with medical support. Often animals that come to us have behavioral disorders. We try to solve them.

3. Your solution: How are you planning to solve this problem? Share your specific approach.

Currently, in our city there is an acute problem of aggressive dogs. We want to build new enclosures in accordance with the new law on veterinary medicine in our country and become a center for sterilization and adaptation of animals. After sterilization, the behavior of an aggressive dog can change, and if it sees care for itself and a constant amount of food, in our experience, aggression disappears. These dogs can be kept in private homes without harming anyone.

4. Innovation: How are you innovating or using unique approaches to solve the problem?

One of the innovations in our city is sterilization through a side incision. other clinics do not use this method, even trapping points for stray animals. We noticed significant improvements in the animals ' well-being, minimal postoperative complications, and the possibility of releasing the animals a day after surgery. With this method, the pain syndrome is minimal due to minimizing the injury. The cost of the operation is less than that of laparoscopy, and therefore, sterile animals are much more expensive.We also have volunteers who are engaged in the socialization of animals, training Pets to humans.

5. How does your project harness the pet-human bond to help people develop important social competencies (For example: emotional intelligence, collaboration, empathy, resilience, inclusivity) and overcome serious societal issues (for example: violence, abuse, trauma, isolation, abandonment)?

In our point of overexposure there are disabled animals. They are an example of their love of life and optimism for many people. For example, children with cerebral palsy become emotionally more stable after interacting with disabled dogs. Many retired women come to us as volunteers, noting that they have become more mobile and cheerful from communicating with animals. Children with special needs from our school district are regular guests of our overexposure. Teachers and parents note that children become more collected, obedient and receptive to new material.

6. Impact: how has your project made a difference so far in terms of both business outputs and social impact? How do you plan on measuring progress?

For all our Pets, the main sponsor is the Druzhok clinic, which helps in medical support of animals. The local newspaper Komsomolskaya Pravda also works with us, helping our wards to find new owners. "full bowl" campaigns are successfully held in three schools in our city, where they help us collect food. We attract volunteers for walking and cleaning the animals. Some animals have curators who have taken over the maintenance of animals in the form of vaccinations, walks and PR to find new owners. We have volunteers who only do animal PR. The average number of adult volunteers is about 100 people, and there are more school children.We think our main progress is the number of animals transferred to new families. In 2019, 127 cats and 76 dogs found a family. In January 2020, 12 cats and 4 dogs were given away.

7. Growth strategies: what are your main strategies for scaling your impact?

To increase the reduction in the number of neglected animals, we found a volunteer photographer who takes beautiful pictures of our wards. We also plan to launch a blog where we will talk about the rules of keeping, training and feeding animals. We plan to introduce a dog handler and a groomer to the staff. We were also asked to host a program on local radio.

8. Creating shared value: How does your initiative create value for different stakeholders?

Thanks to the fact that we participate in round tables and various discussions on homeless animals, a number of our initiatives have been heard and adopted in the new legislation. We also conduct conversations among schoolchildren about the humane treatment of animals and all our work is reduced to the humane treatment of animals. after all, society is judged in relation to the elderly, children and animals, and without the last link, there can not be a reasonable society that is not cruel.

9. Financial sustainability plan: can you tell us about your plan to fund your project and how that plan will be sustainable in the short, medium, and long term?

Almost all of the funding for our overexposure is provided by the Druzhok clinic. sometimes there are sponsors or volunteers who can help with food, ammunition or materials. Also, in order to achieve our goals, we want to participate in Grand projects.

10. Team: what is the current composition of your team (types of roles, qualifications, full-time vs. part-time, board members, etc.), and how do you plan to evolve the team’s composition as the project grows?

Our team is headed by Oleg Vasilevsky, who is also the head of the Druzhok clinic and the initiator of overexposure and assistance to animals. There is an accountant who reports on feeds, medicines, and equipment. There are two veterinarians who are qualified in surgery, ultrasound and ophthalmology, who are constantly undergoing training and courses. We want to introduce a volunteer groomer, which is also necessary for our Pets. There are specialists in managing groups in social networks, volun

11. How do you plan to influence your field of work if you are a winner of this edition of the Purina BetterwithPets Prize?

We would like to conduct lectures for people on improving their literacy in terms of keeping animals and promoting sterilization, primarily of Pets, in order to reduce the number of homeless animals.Also, build modern aviaries and help more stray animals find a family, being completely healthy, sterilized and chipped. Chips are available, all animals transferred to new hands from the end of January 2020 will be chipped and entered into the database.

12. How did you hear about this challenge?

  • Purina page or contact


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