PetCover (The Magnet of Positivity)

Making positive results out of scratch.

Photo of Abdul Majid Bares
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I confirm that I am fully aware of the eligibility criteria and terms of the Purina BetterwithPets Prize and, based on its description, I am eligible to apply:

  • Yes, I’m eligible
  • Yes, I’m 18 years old or older

Should you be successful, please confirm your availability to attend:

  • Additional Skype interview(s) during the week of March 16-20th 2020
  • The Purina BetterwithPets Forum in Paris, on 3-4th of June 2020

Initiative's representative name

Kriselle Diaz Abanilla

Initiative's representative date of birth


Initiative's representative gender

  • Woman

Headquarters location: country

  • Saudi Arabia

Headquarters location: city

Al Khobar, Kingdome of Saudi Arabia

Where are you making a difference?

Philippines, Camarines Sur, Naga City.

Website or social media url(s)

Focus Areas

  • Enhance physical activity and wellness
  • Re-imagining the role of pets in society
  • Revolutionizing veterinary care for pets

What is your current yearly budget for the initiative? If you are an idea stage, what early budget you would need to kick-off and run operations in your first year?

  • €50k - €100k

Organisation Type

  • nonprofit/NGO: an organisation that uses its resources to achieve a purpose outside of creating profit
  • educational institution: an organisation dedicated to teaching and learning, including primary, secondary, tertiary institutions, and vocational schools
  • civil society: a community of citizens linked by common interests
  • youth-led initiative: organisations, whether informal or formal, created and led primary by young people

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this project to succeed.

There was a woman I have met, She's old and got hospitalized. After all the medication performed to her, She was discharged to go home for recovery. On their way home the Old Lady saw a loving dog wagging its tail at her side without knowing each other. Apparently, the owner of the dog apologizes to the old lady as they needed to go further for a walk. Hence, the family of the old lady knows that she loves a dog so much they ask the owner secretly to have some time and visit their house to surprise the old lady. As expected the owner of the dog agreed and consider it as part of the therapy that can be offered to the old lady to make her recovery fast as it (the dog) gives so much energy to the sick. I was so amazed witnessing the moment.

2. The problem: What problem are you helping to solve?

The Sick people, Demotivated, Uninspired people, and those out of positivity in life.

3. Your solution: How are you planning to solve this problem? Share your specific approach.

There are lots of people who starts losing their faith and demotivated at some point in their lives. I wish to have a place where pets are just happy to watch and can put a smile on people's faces. I know the positive energy that pets can bring into them. With a proper training to each and every pet, I believe that the pet-human bond can be more innovative ways to see what to improve and what to execute activities that will help the organization. I have seen many bonding moments of a pet-human where deep mutual understanding happens. sometimes, when a person needed someone to talk to and no one is available to be with. it is really a good feeling any way speaking to a pet. releasing all the negative things in life and ending it up with positivety without even noticing it.

This inspired (1)

Kashtanka Dog Club


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