pets need home

to collect stray cats and find them a home

Photo of Hanane
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I confirm that I am fully aware of the eligibility criteria and terms of the Purina BetterwithPets Prize and, based on its description, I am eligible to apply:

  • Yes, I’m eligible
  • Yes, I’m 18 years old or older

Should you be successful, please confirm your availability to attend:

  • Additional Skype interview(s) during the week of March 16-20th 2020
  • The Purina BetterwithPets Forum in Paris, on 3-4th of June 2020

Initiative's representative name

Hanane Fadili

Initiative's representative gender

  • Woman

Headquarters location: country

  • Morocco

Headquarters location: city

Casablanca, Morocco

Where are you making a difference?


Website or social media url(s)

Linkedin: Twitter: Facebook:

Focus Areas

  • Re-imagining the role of pets in society
  • Revolutionizing veterinary care for pets

What is your current yearly budget for the initiative? If you are an idea stage, what early budget you would need to kick-off and run operations in your first year?

  • €1k - €10k

Organisation Type

  • youth-led initiative: organisations, whether informal or formal, created and led primary by young people

1. Founding story: Share a story about the "Aha!" moment that led the founder(s) to get started or the story of how you saw the potential for this project to succeed.

well my Aha! came out as a result of the emotional bound I am having with my two cats which once were stray cats. I picked Sally first; when we went to the Veterinarian, he gave us a lot of medications. Dewormers, alopecia treatments, antiparasitics... and what worried me more is that he said that these diseases were common among cats in general (let along stray cats). Whilst saving Sally and Leo, hundreds of cats remained without any basic care. since then, I have always had in mind to create an initiative to collect cats from streets, give them the necessary treatment, and find them a home. the idea isn't new at all, I know that it's already consumed in other countries, but in Morocco, it still is something new!

2. The problem: What problem are you helping to solve?

empathy towards animals isn't something everybody was blessed with. many people do provide food and water for stray cats, but in the other hand, other people poison them and some kids play with kitten as if they were objects. the lack of green spaces and hidden spots also make it hard for cats and dogs to live safely in the streets. the problem is that pets aren't even supposed to roam in the streets.

3. Your solution: How are you planning to solve this problem? Share your specific approach.

* for cats to be collected from streets and receive necessary treatment. * to find those cats a home

4. Innovation: How are you innovating or using unique approaches to solve the problem?

When dealing with animal's over breeding, authorities only resort to minimize their numbers as a precaution to protect humans. The life of a dog or a cat isn't counted in the equation. My approach is for humans and animals to coexist, for humans to understand the importance of pets in their lives. Pets can be part of psychological treatment to depressed patients, or those with incurable diseases. People here in Morocco still don't believe in these techniques. Instead of killing them, we can cure pets and have them help us in many fields. The belief that a pet also has a role in life must be planted in humans' minds.

5. How does your project harness the pet-human bond to help people develop important social competencies (For example: emotional intelligence, collaboration, empathy, resilience, inclusivity) and overcome serious societal issues (for example: violence, abuse, trauma, isolation, abandonment)?

My first idea is for the shelter to be a visiting point. If people aren't willing to take those pets home, they might pay for a visit and spend a good time with them. The money will help in vaccinating and curing more pets. The funds can also help launching awareness campaigns in primary schools especially, to get the young generation to familiarize with pets. The relationship with pets softens the hearts of the darkest souls, if a human learns how to take care of a pet, they'll surely never put another human in danger.

12. How did you hear about this challenge?

  • Social media


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